Edoardo Verduci

Current

Consultant - Marketing and Business Development at myself (Self-employed)
Business Development at Alt Communication

Past

MVNO Marketing & Development Director at H3G Italy
Corporate and Public Account Director at H3G Italy
Marketing Director (CMO) at H3G Italy

Marketing Director at Atlanet (Acea/Telefonica)
Marketing Director at Retevision - Auna
Marketing Manager at Telecom Italia

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Education

Politecnico di Torino
ITIS Verona Trento - Messina

Recommended

2 people have recommended Edoardo

Connections

363 connections

Industry

Telecommunications

Edoardo Verduci’s Summary

After receiving a degree in Electronic Engineering from the Polytechnic University of Turin, I have gained about 20 years experience in Business Development and Marketing, with a focus on the Telecommunications industry, concerning the market for both landline and mobile telephony.
I have held positions of responsibility in Italy and Spain, and launched as many as three startups on both markets. I have been involved in the B2B as well as in the B2C and B2B2C market segments.
In recent years I have consolidated and strengthened my experience by extending it to Sales, for both the Corporate and the Virtual Operators markets.
Among my primary aptitudes I should mention the ability to set up and manage motivated teams, a strong goal-oriented approach and a natural talent for establishing relationships. My ability to master complex problems and to develop a good strategic vision has also been often acknowledged.

Edoardo Verduci’s Specialties:

Marketing of services in Consumer and Corporate markets;
Creation and managing of teams for highly challenging environments
Italian and spanish markets knowledge

Edoardo Verduci’s Experience

Consultant - Marketing and Business Development
myself (Self-employed)

(Self-Employed; Writing and Editing industry)

April 2009 — Present (4 months)

I am a manager holding a degree in Engineering and with about 20 years experience in marketing, with special focus on telecommunications.
In recent years I have held the position of Marketing Manager in three different startup companies, with ever increasing levels of responsibility. In particular I supervised the launch of Retevisión in Spain, of Acea Telefonica (Atlanet) in Rome, and of Tre Italia (H3G) in Milan.
I am accustomed to working in complex international environments, and have demonstrated aptitudes for analysis and synthesis, as well as for developing a sharp evolutionary vision of the business.
During the course of my career I have devised innovative schemes which have often proved successful beyond expectations, in that I have consistently endeavored to draw on creative ideas in order to turn them into simple and – above all – feasible solutions, both in terms of technology and of market approach. Examples of this are the “Plan Renove”, which has strongly determined the success of Retevisión on the Spanish business market, or “TuaMatic”, which was the most highly appreciated prepaid plan in Italy for years, due to its simplicity and affordability, and to the loyalty-inducing nature of the autorecharge scheme. And finally the Power recharge, the first bi-facial recharging scheme, also for Tre Italia.
During my work experience I have hired about two-hundred people, to whom I have always done my best to transfer my know-how, and whose motivation I have always paid the highest attention to, for I am convinced that a good manager should be concerned not only with business results, but also with the professional growth of the team he is expected to lead.
As regards my professional goals, based on the experience I have gained so far, I would be interested in actively contributing to creating value for businesses which are confronted with decisive challenges in the world of Hi-Tech and/or Services.
Business Development

Alt Communication

(Marketing and Advertising industry)

April 2009 — Present (4 months)
MVNO Marketing & Development Director

H3G Italy

(Privately Held; Telecommunications industry)

March 2007 — March 2009 (2 years 1 month)

In charge for the development of the Wholesale Market of H3G, targeting the potential MVNO Customers.
At the beginning, with focus on the Ethnic MVNO.
Corporate and Public Account Director

H3G Italy

(Privately Held; 1001-5000 employees; 3; Telecommunications industry)

March 2006 — February 2007 (1 year)
Marketing Director (CMO)

H3G Italy

(Privately Held; 1001-5000 employees; 3; Telecommunications industry)

May 2001 — February 2006 (4 years 10 months)

Head of the Marketing Division with 5 Directions:
- Consumer Marketing
- Business Marketing
- Business Processes
- After Sales (Techniacl Assistance)
- Handset Portfolio Management
Marketing Director

Atlanet (Acea/Telefonica)

(Partnership; 201-500 employees; Telecommunications industry)

April 2000 — April 2001 (1 year 1 month)
Marketing Director

Retevision - Auna

(Telecommunications industry)

1997 — 2000 (3 years)

In charge for the launch of the portfolio consumer in the start-up phase of Retevision, mainly for the Consumer Market.
Then, responsible for the development of the Business Market.
Marketing Manager

Telecom Italia

(Privately Held; 10,001 or more employees; TI; Telecommunications industry)

October 1989 — June 1997 (7 years 9 months)

Edoardo Verduci’s Education

Politecnico di Torino

Engineer , Telecommunication , 1983 — 1989

Activities and Societies:

110 cum laude
Publication of "Appunti sull'irradiazione elettromagnetica"
ITIS Verona Trento - Messina

Elettrotecnica 1978 — 1983