Keller Fay Group
Coauthor at The Influentials
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Ed Keller, CEO of the Keller Fay Group, is “one of the most recognized names in word of mouth” and was inducted into the Word of Mouth Marketing Hall of Fame in 2014. The publication of Ed's book, The Influentials, has been called the "seminal moment in the development of word of mouth." The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, which Ed coauthored with Brad Fay, was named the Best Book in Marketing for 2013 by the AMA..
The Keller Fay Group (kellerfay.com) is an award winning market research firm that specializes in word of mouth and social marketing. Keller Fay's clients include many of the world's largest brands, leading media brands, and agencies, and provide them with tools and strategies to tap the power of social influence to drive growth.
Prior to founding Keller Fay, Keller was CEO of RoperASW. Keller is a past President of the Board of the Word of Mouth Marketing Association (WOMMA) and has served on the Boards of the Advertising Research Foundation, and of BazaarVoice. He is Past President of the Market Research Council, and a member of the Annenberg School’s Alumni Advisory Board.
Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.
Specialties: word of mouth marketing, influencer marketing, social marketing, marketing research
The Keller Fay Group: the consumer conversation experts. We are a leading provider of market research and consulting services, helping our clients to drive growth by tapping the power of word of mouth advocacy. We serve leading brands, agency and media. TalkTrack is our award winning syndicated research program providing continuous monitoring of both offline as well as online word of mouth.
This invention relates to a system and method for identifying target individuals who possess certain characteristics statistically indicative of their ability to influence others in their decision making regarding consumer goods, consumer products, political issues or candidates, financial matters, investments, real estate, insurance, travel and leisure, by non-limiting example. The subject invention encompasses not only the identification of a key group of individuals in a population more likely to affect the decision making of others in the population ("Influentials" as discussed below), but also includes the identification of additional ("non-Influential") informational data common to Influential individuals, as well as the application of this additional informational data to other populations. The advantage of employing this additional informational data to ascertain Influentials is that this data can be publicly available data (such as, for example, from the U.S. Census Bureau), thus facilitating the identification of Influentials without the necessity of undertaking any surveys to identify Influentials per se instead relying on pre-existing public demographic information.
One of the inaugural inductees into the Word of Mouth Marketing Hall of Fame. The WOMM Hall of Fame celebrates the true spirit and power of word of mouth marketing and honors those who are leaders, pioneers, innovators, mentors and collaborators who have given considerable time, effort and energy to the industry.
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