LinkedInEd Keller
Ed Keller

Ed Keller

Coauthor at The Influentials

Location
Greater New York City Area
Industry
Market Research
Current
  1. Keller Fay Group,
  2. The Face-to-Face Book,
  3. Wharton Future of Advertising
Previous
  1. Bazaarvoice,
  2. Word of Mouth Marketing Association,
  3. ARF
Education
  1. University of Pennsylvania
Recommendations1 person has recommended Ed
Websites
500+connections

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Keller Fay Group

Keller Fay Group

CEO

– Present

View full profile

Background

Summary

Bio:

Ed Keller, CEO of the Keller Fay Group, is “one of the most recognized names in word of mouth” and was inducted into the Word of Mouth Marketing Hall of Fame in 2014. The publication of Ed's book, The Influentials, has been called the "seminal moment in the development of word of mouth." The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, which Ed coauthored with Brad Fay, was named the Best Book in Marketing for 2013 by the AMA..

The Keller Fay Group (kellerfay.com) is an award winning market research firm that specializes in word of mouth and social marketing. Keller Fay's clients include many of the world's largest brands, leading media brands, and agencies, and provide them with tools and strategies to tap the power of social influence to drive growth.

Prior to founding Keller Fay, Keller was CEO of RoperASW. Keller is a past President of the Board of the Word of Mouth Marketing Association (WOMMA) and has served on the Boards of the Advertising Research Foundation, and of BazaarVoice. He is Past President of the Market Research Council, and a member of the Annenberg School’s Alumni Advisory Board.

Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.

Specialties: word of mouth marketing, influencer marketing, social marketing, marketing research

Experience

CEO

Keller Fay Group
– Present (8 years)Greater New York City Area

The Keller Fay Group: the consumer conversation experts. We are a leading provider of market research and consulting services, helping our clients to drive growth by tapping the power of word of mouth advocacy. We serve leading brands, agency and media. TalkTrack is our award winning syndicated research program providing continuous monitoring of both offline as well as online word of mouth.

co-author

The Face-to-Face Book
– Present (2 years 8 months)

Global Advisory Board

Wharton Future of Advertising
– Present (6 years)Philadelphia, Pa

Board Member

Bazaarvoice
(7 years)Austin, Texas Area

Board Member

Word of Mouth Marketing Association
(5 years)

Board Member

ARF
(6 years)

CEO

RoperASW
(4 years)

co-author

The Influentials
(1 month)

Chief Operating Officer

Roper Starch Worldwide
(7 years)

Vice President, Senior Vice President

Roper Starch Worldwide
(8 years)

Partner

ASK Associates
(2 years)

Vice President

Yankelovich
(5 years)

Patents

System and method of identifying individuals of influence(Link)

United States 7,653,568
Issued January 26, 2010

This invention relates to a system and method for identifying target individuals who possess certain characteristics statistically indicative of their ability to influence others in their decision making regarding consumer goods, consumer products, political issues or candidates, financial matters, investments, real estate, insurance, travel and leisure, by non-limiting example. The subject invention encompasses not only the identification of a key group of individuals in a population more likely to affect the decision making of others in the population ("Influentials" as discussed below), but also includes the identification of additional ("non-Influential") informational data common to Influential individuals, as well as the application of this additional informational data to other populations. The advantage of employing this additional informational data to ascertain Influentials is that this data can be publicly available data (such as, for example, from the U.S. Census Bureau), thus facilitating the identification of Influentials without the necessity of undertaking any surveys to identify Influentials per se instead relying on pre-existing public demographic information.

Inventors:

Skills

  • Word Of Mouth Marketing
  • Influencer Marketing
  • Marketing Research
  • Viral Marketing
  • Market Research
  • Research
  • Management Consulting
  • Social Media Marketing
  • Social Media
  • Analytics
  • Customer Insight
  • Integrated Marketing
  • Marketing Communications
  • Content Strategy
  • Consumer Behaviour
  • Advertising
  • Digital Media
  • Digital Strategy
  • Digital Marketing
  • Online Marketing
  • Online Advertising
  • Social Media Measurement
  • Marketing Strategy
  • Segmentation
  • Copywriting
  • Social Networking
  • See 11+  See less

Education

University of Pennsylvania

BA, Communications

Activities and Societies: University Scholar, Sphinx Senior Honor Society, President Student Committee for Undergraduate Education (SCUE)

Honors & Awards

Word of Mouth Marketing Hall of Fame

WOMMA

One of the inaugural inductees into the Word of Mouth Marketing Hall of Fame. The WOMM Hall of Fame celebrates the true spirit and power of word of mouth marketing and honors those who are leaders, pioneers, innovators, mentors and collaborators who have given considerable time, effort and energy to the industry.

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