Ed Anderson

Current

Director of Business Development at Cultivate Ideas

Past

Executive Producer at Actuality Entertainment
EVP, Director of Business Development at CIMBEO
Director Business Development at MAC Direct

Account Director at Devon Direct
Account Director at Euro RSCG Devon Direct
Principal at Worldwide Telequest Inc.

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Education

University of Iowa
Bettendorf High School

Recommended

7 people have recommended Ed

Connections

59 connections

Industry

Marketing and Advertising

Websites

My Website

Ed Anderson’s Summary

Multi - Channel Marketing Specialist with substantial experience in customer acqusition / customer loyalty and customer retention strategies. High premium on providing market positioning and permission based marketing programs that move the sales needle.

Ed Anderson’s Specialties:

Competitive analysis, marketing, branding, product innovation, business development, strategic business planning, innovative utilization of technology for marketing implementation and optimization.

Ed Anderson’s Experience

Director of Business Development

Cultivate Ideas

(Marketing and Advertising industry)

January 2007 — Present (2 years 11 months)

As Director of Business Development, Ed Anderson is responsible for orchestrating the company's strategic business development initiatives and lead-generation activities.

Ed brings to CultivateIdeas significant cross-functional expertise in business analysis; managing, directing, and servicing agency and corporate "client side" strategic objectives. His abilities to analyze competitive market research data and in designing strategic approaches that move the sales needle are respected by his clients and peers alike.

In his leadership roles at direct marketing giant Euro RSCG Devon Digital and at the helm of his own marketing communications consultancy, Ed has been instrumental in developing creative business ideas, facilitating customer acquisition and retention campaigns, and in product innovation for clients such as; Network Solutions, GIECO, Ariba / FreeMarkets, Encore Software, Advanced Engineering and Research Associates, Inc., Quadrem, and USBid.com.
Executive Producer

Actuality Entertainment

(Marketing and Advertising industry)

2007 — 2008 (1 year )
EVP, Director of Business Development

CIMBEO

(Privately Held; 51-200 employees; Information Technology and Services industry)

February 2000 — December 2006 (6 years 11 months)
Director Business Development

MAC Direct

(Information Technology and Services industry)

2003 — 2004 (1 year )
Account Director

Devon Direct

(Information Technology and Services industry)

1998 — 2000 (2 years )
Account Director

Euro RSCG Devon Direct

(Public Company; 51-200 employees; Marketing and Advertising industry)

1998 — 2000 (2 years )
Principal

Worldwide Telequest Inc.

(Information Technology and Services industry)

1985 — 1989 (4 years )