LinkedInDrew Minh

Drew Minh

Digital Media Specialist / Account Manager at BARU Advertising

Location
Greater Los Angeles Area
Industry
Marketing and Advertising
Previous
  1. Adyax,
  2. EuroPanache,
  3. Difuzr Online Consulting
Education
  1. European Graduate School
Recommendations5 people have recommended Drew
Websites
313connections

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313connections
European Graduate School

European Graduate School

Media & Communication

View full profile

Background

Summary

With over 10 years of global marketing experience, I specialize in multilingual cross-channel solutions. I have worked for Spanish, French and American multinationals (technology, entertainment & luxury mainly). In each I've managed multicultural teams with success.

Experience

Digital Media Specialist / Account Manager

BARU Advertising
– Present (2 months)Greater Los Angeles Area

Baru is an agency specializing in designing strategic cross-cultural campaigns that reflect the changing face of America. Clients include Disney, Universal, Focus Features, Treasury Wine Estates and Del Real. I manage digital media accounts for the hispanic and general market, from campaign conception to execution and reporting. Responsibilities include:
● Digital media strategizing
● Media buying
● Traffic, target, deliver and report on interactive campaigns
● Account management & reporting

Marketing & Communications Manager

Adyax
(1 year)Paris Area, France

Adyax is a fast-growing web agency specializing in enterprise-class Drupal sites. Clients include Johnson & Johnson, LVMH, Publicis, TBWA, the French government and other large institutions. I oversee the development and delivery of a fully integrated marketing strategy.

● Development and implementation of the brand strategy
● Oversee implementation of the multichannel marketing strategy - including campaigns, events, digital marketing, and PR
● Presales, including RFP and RFQ drafting
● Ensure that the marketing objectives are implemented by the rest of the team
● Work closely with project management team to define marketing materials
and programs
● Account management, reporting and billing
● Manage social media presence and direct programs to improve social media
reputation and recognition
● Develop and deliver marketing and communications strategies for the organization
● Undertake continuous analysis of competitive environment and consumer trends

Marketing Director for AmEx partner & Condé Nast awarded DMC

EuroPanache
(1 year 11 months)Paris Area, France

● Manage multi-channel digital advertising campaigns
● Revamp and develop social marketing on Twitter, YouTube and Facebook pages in English and Spanish (FB promotion, contests)
● Facebook and mobile marketing strategizing (iAd, AdMob networks)
● Project management: complete re-branding & multi-platform optimization of website with teams in France, United States and India
● Brand differentiation: worked closely with AmEx, Condé Nast, Travel + Leisure and Virtuoso marketing teams to differentiate our product in line with their brand requirements and prepare it for promotion across multiple digital platforms

Marketing Consultant

Difuzr Online Consulting
(6 years 6 months)Barcelona, Paris

I conceived and executed online marketing strategies for companies including April Marine Insurance, Milcap Media, HotelRooms.com and Babelcom Consulting. Social media integration, multi-platform advertising, newsletter strategy, PPC campaigns, branding

Marketing Manager & Co-Founder

Paris Museums
(2 years 11 months)Paris

● Translated ideas into products: wireframing, conception, specs, prototyping
● Lead team to create a custom CMS & API (paris-museums.org)
● Lead team to create top-rated iPhone app (featured as top Travel app by Apple in July 2012. http://bit.ly/ParisMuseums)

Professor of Online Marketing

ISCOM
(3 years)Paris Area, France

ISCOM is a top marketing school located in the heart of Paris. I taught future agency professionals how to harness emerging social networks, develop content-driven sites using popular CMSs; and invited experts from across the digital spectrum to talk strategy

Digital Content Manager & Marketer

Private Media Group
(2 years)Barcelona Area, Spain

English-language content marketing promoting American and Spanish co-productions across several digital channels for a NASDAQ-listed multinational entertainment company.

● Coordinated development of multi-user blogs, integrated with community forum
● Managed community forum with 20k active users as well as 8 blogs with regularly updated content, as well as content on the front-end of several multilingual sites
● Worked with marketing department to create & execute on and offline promotions (industry trade shows and international retailers)

Assistant Account Manager

BBDO
(2 years)Barcelona Area, Spain

Co-managed publicity campaigns with AM Productions for Visa, ensuring smooth communication between agency creatives, writers, clients and Spanish production teams

Marketing Associate

Globalpraxis
(2 years 1 month)Barcelona Area, Spain

Assisted with the planning and execution of route-to-market and commercialization presentations for Unilever, Coca Cola, Telefonica and other multinationals

Producer & Post-Production Assistant

Highlight Media Productions
(3 years 1 month)San Francisco Bay Area

Production and post-production work at all levels from planning, operations coordination to creative decision making. This was a full-service boutique production house shooting music videos (aired on MTV, BET) and advertisements (Hasbro, Adams) on analog film and digital.

Publications

Nomad X(Link)

Atropos Press (New York & Dresden)
March 2012

A satirical political thriller with suspense and dark comedy elements.

Languages

  1. French

    Limited working proficiency
  2. Spanish

    Full professional proficiency
  3. German

    Elementary proficiency
  4. English

    Native or bilingual proficiency

Skills

  • Social Media
  • SEO
  • Content Strategy
  • French
  • Digital Marketing
  • Social Marketing
  • Spanish
  • Digital Strategy
  • Blogging
  • Multimedia
  • Social Media Marketing
  • Creative Direction
  • Newsletters
  • Mobile Marketing
  • Marketing
  • Online Reputation...
  • Affiliate Marketing
  • Email Marketing
  • Social Networking
  • Social Media Consulting
  • Cross-cultural...
  • Project Management
  • Marketing Communications
  • Digital Communication...
  • Multi-cultural Team...
  • New Media Strategy
  • Mobile Product...
  • Copywriting
  • Online Content Creation
  • Marketing Strategy
  • Event Management
  • Mobile Strategy
  • Online Brand Building
  • Email Strategy
  • German
  • Wireframes
  • Public Speaking
  • Project Planning
  • Entrepreneurship
  • Management
  • Business Development
  • Team Leadership
  • Cross-functional Team...
  • Sales
  • Content Management
  • Content Administration
  • Online Marketing
  • Online Advertising
  • See 33+  See less

Education

European Graduate School

Master (with distinction), Media & Communication

I graduated with distinction for my master's project, a multimedia novel including elements of social media, traditional media, photography, graffiti and narrative.

Activities and Societies: My emphasis is in New Media and Critical Theory.

Honors & Awards

● iPhone app Paris Museums & Exhibitions featured by Apple in July 2012
● Published novel, a satirical political thriller called Nomad X, with Atropos Press (NY/Dresden) in March 2012
● Guirilandia, a short movie I directed and wrote, was featured at the L'Alternativa Festival in Barcelona in 2005
● Lopez, a short movie I co-directed and wrote, was featured at the Mediawave 2000 Festival in Budapest

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