Drew Minh

Drew Minh

Marketing & Communications Manager at Adyax

Location
Greater Los Angeles Area
Industry
Marketing and Advertising

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Drew Minh's Overview

Current
  • Marketing & Communications Manager at Adyax
Past
  • Professor of Online Marketing at ISCOM
  • Digital Marketing Specialist at MediaPro
  • Assistant Account Manager at BBDO
  • Marketing Associate at Globalpraxis
  • Producer & Post-Production Assistant at Highlight Media Productions
Education
Connections

303 connections

Websites

Drew Minh's Summary

With over 10 years of global marketing experience, I specialize in multilingual cross-channel solutions. I have worked for Spanish, French and American multinationals (technology, entertainment & luxury mainly). In each I've managed multicultural teams with success.

Drew Minh's Experience

Marketing & Communications Manager

Adyax

Privately Held; 51-200 employees; Internet industry

November 2013Present (11 months) Paris Area, France

Adyax is a fast-growing web agency specializing in enterprise-class Drupal sites. Clients include Johnson & Johnson, LVMH, Publicis, TBWA, the French government and other large institutions. I oversee the development and delivery of a fully integrated marketing strategy.

● Development and implementation of the brand strategy
● Oversee implementation of the multichannel marketing strategy - including campaigns, events, digital marketing, and PR
● Presales, including RFP and RFQ drafting
● Ensure that the marketing objectives are implemented by the rest of the team
● Work closely with project management team to define marketing materials
and programs
● Account management, reporting and billing
● Manage social media presence and direct programs to improve social media
reputation and recognition
● Develop and deliver marketing and communications strategies for the organization
● Undertake continuous analysis of competitive environment and consumer trends

Marketing Director for AmEx partner & Condé Nast awarded DMC

EuroPanache

Partnership; 11-50 employees; Leisure, Travel & Tourism industry

December 2011October 2013 (1 year 11 months) Paris Area, France

● Manage multi-channel digital advertising campaigns
● Revamp and develop social marketing on Twitter, YouTube and Facebook pages in English and Spanish (FB promotion, contests)
● Facebook and mobile marketing strategizing (iAd, AdMob networks)
● Project management: complete re-branding & multi-platform optimization of website with teams in France, United States and India
● Brand differentiation: worked closely with AmEx, Condé Nast, Travel + Leisure and Virtuoso marketing teams to differentiate our product in line with their brand requirements and prepare it for promotion across multiple digital platforms

Marketing Consultant

Difuzr Online Consulting

Public Company; 1-10 employees; Internet industry

May 2007October 2013 (6 years 6 months) Barcelona, Paris

I conceived and executed online marketing strategies for companies including April Marine Insurance, Milcap Media, HotelRooms.com and Babelcom Consulting. Social media integration, multi-platform advertising, newsletter strategy, PPC campaigns, branding

Marketing Manager & Co-Founder

Paris Museums

Privately Held; 1-10 employees; Internet industry

November 2010September 2013 (2 years 11 months) Paris

● Translated ideas into products: wireframing, conception, specs, prototyping
● Lead team to create a custom CMS & API (paris-museums.org)
● Lead team to create top-rated iPhone app (featured as top Travel app by Apple in July 2012. http://bit.ly/ParisMuseums)

Professor of Online Marketing

ISCOM

Educational Institution; 201-500 employees; Professional Training & Coaching industry

January 2009December 2011 (3 years) Paris Area, France

ISCOM is a top marketing school located in the heart of Paris. I taught future agency professionals how to harness emerging social networks, develop content-driven sites using popular CMSs; and invited experts from across the digital spectrum to talk strategy

Digital Marketing Specialist

MediaPro

Privately Held; 1001-5000 employees; Information Technology and Services industry

January 2007December 2008 (2 years) Barcelona Area, Spain

English-language content marketing, promoting American-Spanish co-productions across several digital channels

Assistant Account Manager

BBDO

Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

January 2005December 2006 (2 years) Barcelona Area, Spain

Co-managed publicity campaigns for Visa, ensuring smooth communication between agency creatives, writers, clients and Spanish production teams

Marketing Associate

Globalpraxis

Privately Held; 51-200 employees; Management Consulting industry

January 2003January 2005 (2 years 1 month) Barcelona Area, Spain

Assisted with the planning and execution of route-to-market and commercialization presentations for Unilever, Coca Cola, Telefonica and other multinationals

Producer & Post-Production Assistant

Highlight Media Productions

January 1998January 2001 (3 years 1 month) San Francisco Bay Area

Production and post-production work at all levels from planning, operations coordination to creative decision making. This was a full-service boutique production house shooting music videos (aired on MTV, BTV) and advertisements (Hasbro, Adams) on analog film and digital.

Drew Minh's Publications

  • Nomad X

    • Atropos Press (New York & Dresden)
    • March 1, 2012
    Authors: Drew Minh

    A satirical political thriller with suspense and dark comedy elements.

Drew Minh's Languages

  • French

    (Limited working proficiency)
  • Spanish

    (Full professional proficiency)
  • German

    (Elementary proficiency)
  • English

    (Native or bilingual proficiency)

Drew Minh's Skills & Expertise

  1. Social Media
  2. SEO
  3. Content Strategy
  4. French
  5. Digital Marketing
  6. Social Marketing
  7. Spanish
  8. Digital Strategy
  9. Blogging
  10. Multimedia
  11. Social Media Marketing
  12. Creative Direction
  13. Newsletters
  14. Mobile Marketing
  15. Marketing
  16. Online Reputation Management
  17. Affiliate Marketing
  18. Email Marketing
  19. Social Networking
  20. Social Media Consulting
  21. Cross-cultural Communication Skills
  22. Project Management
  23. Marketing Communications
  24. Digital Communication Strategy
  25. Multi-cultural Team Management
  26. New Media Strategy
  27. Mobile Product Development
  28. Copywriting
  29. Online Content Creation
  30. Marketing Strategy
  31. Event Management
  32. Mobile Strategy
  33. Online Brand Building
  34. Email Strategy
  35. German
  36. Wireframes
  37. Public Speaking
  38. Project Planning
  39. Entrepreneurship
  40. Management
  41. Business Development
  42. Team Leadership
  43. Cross-functional Team Leadership
  44. Sales
  45. Content Management
  46. Content Administration
  47. Online Marketing
  48. Online Advertising

View All (48) Skills View Fewer Skills

Drew Minh's Education

European Graduate School

Master (with distinction), Media & Communication

20092011

I graduated with distinction for my master's project, a multimedia novel including elements of social media, traditional media, photography, graffiti and narrative.

Activities and Societies: My emphasis is in New Media and Critical Theory.

San Francisco State University

B.A. (cum laude), Marketing Communications

19921997

Drew Minh's Additional Information

Websites:
Interests:

disruptive technology, podcasts, cinema, history, science fiction, jiu jitsu, boxing, football, cooking

Groups and Associations:
Honors and Awards:

● iPhone app Paris Museums & Exhibitions featured by Apple in July 2012
● Published novel, a satirical political thriller called Nomad X, with Atropos Press (NY/Dresden) in March 2012
● Guirilandia, a short movie I directed and wrote, was featured at the L'Alternativa Festival in Barcelona in 2005
● Lopez, a short movie I co-directed and wrote, was featured at the Mediawave 2000 Festival in Budapest

Contact Drew for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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