VOD Television Marketer and Project Manager
Greater New York City Area
VOD Television Marketer and Project Manager
Greater New York City Area
(Privately Held; Broadcast Media industry)
April 2002 — Present (7 years 4 months)
I am responsible for building the Music Choice brand with consumers on the Video On Demand platform, reporting to the SVP. Project Management, Product marketing and consumer outreach core aspects of my job. I interface with a variety of departments: Production, Programming, Creative, Operations, and IT, to get the content on-air. Additionally, I work closely with Affiliate Marketing and Ad-Sales to generate support from the cable MSOs, and from advertisers. Above all, I stay focused on key usage metrics that impact the business model, and the ROI. It's a cool gig.
(Broadcast Media industry)
February 1997 — July 2000 (3 years 6 months)
Sold on-air programming, online content and broadcast specials (CMA Remotes, Grammys) to radio stations nationally, where content was exchanged for on-air inventory. Worked closely with General Managers, Program Directors, Morning Show Producers and On-Air jocks to achieve monthly and quarterly goals. Made it a priority to know the gatekeepers at the station's ranging from the receptionists on the phone, all the way to the GM that signed off on the deals. Also conducted research "deep dives" with end users, which resulted in reduced product churn. Reported to VP of Affiliate Relations. A very satisfying and rewarding experience.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
January 1994 — February 1997 (3 years 2 months)
MBA , Media Management , 2006 — 2007
BA , Mass Media Arts , 1989 — 1993
President WHOV-FM Radio Club
Several Broadcasting Awards