
Consultant at Digital Valley Consulting & Services, LLC
Austin, Texas Area

Consultant at Digital Valley Consulting & Services, LLC
Austin, Texas Area
Marketing/BizDev/Sales: Experienced, savvy, and dynamic marketing and sales pro with experience in many public sector customer spaces: government, military, college and university, and K-12 public schools (special expertise). Excel at analyzing data, industry trends, and customer needs to develop a solution that can be applied to an entire customer segment, or to a specific customer's situation. Industries: HVAC/Controls/Energy Services/Energy Management/Performance Contracting; F500 Utility; Arts/nonprofit.
Recruiting: Sr. Mgmt in facilities (A/E/C; HVAC; Controls; Energy Services) and public sector (top level at state agencies)
Using Attraction Marketing/Web 2.0 strategies in conjunction w/traditional marketing program/business development; marketing communications/advertising; research and analysis; & B2B sales
(Facilities Services industry)
March 2009 — Present (5 months)
(Non-Profit; Hospital & Health Care industry)
March 2009 — Present (5 months)
Social Media Consultant for this healthcare collaborative.
(Information Technology and Services industry)
March 2009 — Present (5 months)
(Privately Held; Mechanical or Industrial Engineering industry)
June 2008 — March 2009 (10 months)
Manage all aspects of business development for one of the premier MEP engineering firms in Texas. EEA Engineers has special expertise in retrofit projects, energy conservation, commissioning, and facilities project management. Responsibilities include strategic planning and execution for sales, marketing, advertising, and public relations.
(Human Resources industry)
2007 — 2008 (1 year)
Conducted C3 level searches for various Texas State Agencies. Required rapid development of national networks within industries such as transportation and planning, architecture, historic preservaton, and law enforcement. Sourced and screened candidates, developed their interest in the opportunity, managed candidates through the interview process, and made recommendations to hiring executives.
(Public Company; 1001-5000 employees; Utilities industry)
1997 — 2000 (3 years)
K-12 Schools Account Representative (LG&E Enertech) responsible for selling performance-based (and guaranteed) energy efficient building renovations to school districts. Examples of typical building improvements included windows, lighting, HVAC, and roofing. In conjunction with an engineer and architect, designed solution that would pay for itself out of energy savings over a defined period. Sales process was long (4-9 ms) and complex, and required the ability to interface with district personnel from building operations up through the superintendent and school board.
Marketing Manager for Small Commercial and National Accounts (LG&E Utility). Perform market research to determine ancillary services that would benefit installed customer base. Authored corporate proposal to privatize utility operations at DOD military base.
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
1988 — 1995 (7 years)
Co-defined, developed, and implemented $12M (first year) Performance Contracting and Energy Services offering for North American K-12 Schools market. Performed market and competitive assessment to determine viability of business opportunity in states with enabling legislation.
BS , Consumer Affairs and Business , 1982 — 1986
Live music in Austin, TX!
Society for Marketing Professional Services
Alpha Sigma Tau Alumnae