Don Weaver

Don Weaver

Creative Leadership in web, broadcast and print.

Tampa/St. Petersburg, Florida Area
Marketing and Advertising

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Don Weaver's Overview

  • Advertising Creative Manager at The Tampa Tribune
  • Creative Director at Health Communications, Inc.
  • Marketing Director at Life Plus International
  • Creative Director at IN DEX Group, Ltd. / Shanghai, China

212 connections


Don Weaver's Summary

Creative Director. Art Director. Web Aficionado. With 20+ years of experience in advertising, marketing, and graphics; I will communicate your message in a creative, effective, and memorable way. Over the last five years, I have focused on responsive web design and development in Wordpress, Drupal and hand-coded sites. I leverage my traditional design experience to create compelling and efficient web presences.

Previously, I spent six years as the Advertising Creative Manager (and Graphics Manager) with The Tampa Tribune. Previous positions included creative director and art director for agencies in Phoenix and Memphis, production manager for a major printing company, and marketing director for an international nutritional supplement company.

I have an international background, having served in Shanghai, China as director of electronic publishing and design for a Hong Kong based technology company. I’ve also flown hot-air balloons in Africa, Japan, and managed the logistics of two international promotional expeditions. Recently, I did the hands-on management of a major off-shore outsourcing transition.

In addition to creative strategy development and graphic design, I have extensive experience in broadcast, video, and digital media production. I originally started out as a photographer, but soon realized that I was even stronger in design and writing. That photographic background still gives me a unique perspective that translates into my design style.

Specialties: Advertising, marketing, design, publications, broadcast, web ...

Don Weaver's Experience

Creative Director / Owner

Fresh Rocket Creative Productions

2009Present (5 years) Tampa/St. Petersburg, Florida Area

For more than 20 years, the principals of Fresh Rocket Creative Productions have been writing, designing, marketing and consulting with a wide range of for-profit companies and non-profit organizations. Today, we are dedicated to using that experience to help make the world a better place by working with companies and organizations who are committed to positive progress.

Government Agency; 501-1000 employees; Government Administration industry

January 2011Present (3 years 9 months) Brooksville, FL

Manage web design and development for a regional governmental agency. Redesigned external site to incorporate responsive web design techniques and migrated intranet into a dynamic Drupal site. Work closely with web developer, communications staff, scientists, information technology team and management to ensure timely communications through online tools. Extensive use of PHP, CSS, javascript and other technical tools, in addition to marketing and communications expertise.

Advertising Creative Manager

The Tampa Tribune

Privately Held; 501-1000 employees; MEG; Newspapers industry

20022009 (7 years) Tampa/St. Petersburg, Florida Area

Operational and creative leadership for department of 60+ with an annual budget of over $5 million. Named top newspaper advertising creative team in Florida five out of six years. Staff handled daily newspaper ads, freestanding inserts, special sections and collateral projects. Responsible for creative direction and production management, as well as hiring, staff training and implementing new programs. Worked closely with clients and sales management on key accounts and new business development. Overall creative management for FLAIR, a monthly upscale lifestyle magazine. Rapid-fire creative / art direction on numerous projects on a daily basis.

Creative Director

Health Communications, Inc.

19972001 (4 years) Greater Memphis Area

Creative Director for integrated marketing communications firm with national and regional healthcare industry accounts. Responsible for all broadcast (TV and radio) creative and production. Substantial print, collateral and multi-media work. Highly involved in creative strategy development and concepting. Successfully setup in-house digital video production and editing department. Extensive interaction with clients and outside creatives. Agency billings increased 200% in three years.

Marketing Director

Life Plus International

19961997 (1 year)

National Advertising and Marketing Director for $50 million manufacturer / direct sales distributor of natural nutritional supplements. Directed internal staff and outside vendors responsible for producing promotional materials directed at consumers and independent network marketing distributors. Implemented new web-site, oversaw audio and video productions, national conventions, product launches, and target marketed direct mail campaigns. Coordinated variety of programs with leading field distributors and international offices in Australia and Europe.

Creative Director

IN DEX Group, Ltd. / Shanghai, China

19951996 (1 year) Shanghai City, China

Creative Director and General Manager of China-wide creative and electronic publishing division of Sino-American systems integration company. Responsible for managing offices in Shanghai, Beijing and Guangzhou with total of 45 people, including creative staff and service bureaus in two offi ces. Responsibilities included overall business management, planning and budgeting, sales management, vendor coordination, implementation of staff training on western business practices and electronic publishing procedures, plus creative design management. Implemented creative design training programs for Chinese national staff. Provided industry assistance and consulting to growing advertising / publishing organizations in China, including speaking engagements and published editorial pieces. Clients included a broad spectrum of major multinational corporations and Chinese national companies.

Don Weaver's Skills & Expertise

  1. Advertising
  2. Broadcast
  3. Publications
  4. Marketing
  5. Digital Media
  6. Online Advertising
  7. Graphic Design
  8. Graphics
  9. Photography
  10. Copywriting
  11. Email Marketing
  12. Creative Direction
  13. Direct Mail
  14. Social Media Marketing
  15. Digital Marketing
  16. Wordpress
  17. Drupal
  18. Art Direction
  19. Marketing Communications
  20. Digital Innovation
  21. Web Design
  22. CMS
  23. User Interface Design
  24. User Experience
  25. Leadership
  26. Facebook
  27. Creative Strategy
  28. InDesign
  29. Editing
  30. Multimedia
  31. Marketing Strategy
  32. Video Production
  33. Publishing
  34. CSS
  35. Newsletters
  36. Magazines
  37. Adobe Creative Suite
  38. WordPress

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Don Weaver's Education

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