Creative Leadership in web, broadcast and print.
- Tampa/St. Petersburg, Florida Area
- Marketing and Advertising
Don Weaver's Overview
- Creative Director / Owner at Fresh Rocket Creative Productions
- Webmaster at Southwest Florida Water Management District
- Advertising Creative Manager at The Tampa Tribune
- Creative Director at Health Communications, Inc.
- Marketing Director at Life Plus International
- Creative Director at IN DEX Group, Ltd. / Shanghai, China
Don Weaver's Summary
Creative Director. Art Director. Web Aficionado. With 20+ years of experience in advertising, marketing, and graphics; I will communicate your message in a creative, effective, and memorable way. Over the last five years, I have focused on responsive web design and development in Wordpress, Drupal and hand-coded sites. I leverage my traditional design experience to create compelling and efficient web presences.
Previously, I spent six years as the Advertising Creative Manager (and Graphics Manager) with The Tampa Tribune. Previous positions included creative director and art director for agencies in Phoenix and Memphis, production manager for a major printing company, and marketing director for an international nutritional supplement company.
I have an international background, having served in Shanghai, China as director of electronic publishing and design for a Hong Kong based technology company. I’ve also flown hot-air balloons in Africa, Japan, and managed the logistics of two international promotional expeditions. Recently, I did the hands-on management of a major off-shore outsourcing transition.
In addition to creative strategy development and graphic design, I have extensive experience in broadcast, video, and digital media production. I originally started out as a photographer, but soon realized that I was even stronger in design and writing. That photographic background still gives me a unique perspective that translates into my design style.
Specialties: Advertising, marketing, design, publications, broadcast, web ...
Don Weaver's Experience
Creative Director / Owner
Fresh Rocket Creative Productions
2009 – Present (5 years) Tampa/St. Petersburg, Florida Area
For more than 20 years, the principals of Fresh Rocket Creative Productions have been writing, designing, marketing and consulting with a wide range of for-profit companies and non-profit organizations. Today, we are dedicated to using that experience to help make the world a better place by working with companies and organizations who are committed to positive progress.
Government Agency; 501-1000 employees; Government Administration industry
January 2011 – Present (3 years 9 months) Brooksville, FL
Advertising Creative Manager
Privately Held; 501-1000 employees; MEG; Newspapers industry
2002 – 2009 (7 years) Tampa/St. Petersburg, Florida Area
Operational and creative leadership for department of 60+ with an annual budget of over $5 million. Named top newspaper advertising creative team in Florida five out of six years. Staff handled daily newspaper ads, freestanding inserts, special sections and collateral projects. Responsible for creative direction and production management, as well as hiring, staff training and implementing new programs. Worked closely with clients and sales management on key accounts and new business development. Overall creative management for FLAIR, a monthly upscale lifestyle magazine. Rapid-fire creative / art direction on numerous projects on a daily basis.
Health Communications, Inc.
1997 – 2001 (4 years) Greater Memphis Area
Creative Director for integrated marketing communications firm with national and regional healthcare industry accounts. Responsible for all broadcast (TV and radio) creative and production. Substantial print, collateral and multi-media work. Highly involved in creative strategy development and concepting. Successfully setup in-house digital video production and editing department. Extensive interaction with clients and outside creatives. Agency billings increased 200% in three years.
Life Plus International
1996 – 1997 (1 year)
National Advertising and Marketing Director for $50 million manufacturer / direct sales distributor of natural nutritional supplements. Directed internal staff and outside vendors responsible for producing promotional materials directed at consumers and independent network marketing distributors. Implemented new web-site, oversaw audio and video productions, national conventions, product launches, and target marketed direct mail campaigns. Coordinated variety of programs with leading field distributors and international offices in Australia and Europe.
IN DEX Group, Ltd. / Shanghai, China
1995 – 1996 (1 year) Shanghai City, China
Creative Director and General Manager of China-wide creative and electronic publishing division of Sino-American systems integration company. Responsible for managing offices in Shanghai, Beijing and Guangzhou with total of 45 people, including creative staff and service bureaus in two offi ces. Responsibilities included overall business management, planning and budgeting, sales management, vendor coordination, implementation of staff training on western business practices and electronic publishing procedures, plus creative design management. Implemented creative design training programs for Chinese national staff. Provided industry assistance and consulting to growing advertising / publishing organizations in China, including speaking engagements and published editorial pieces. Clients included a broad spectrum of major multinational corporations and Chinese national companies.
Don Weaver's Skills & Expertise
- Digital Media
- Online Advertising
- Graphic Design
- Email Marketing
- Creative Direction
- Direct Mail
- Social Media Marketing
- Digital Marketing
- Art Direction
- Marketing Communications
- Digital Innovation
- Web Design
- User Interface Design
- User Experience
- Creative Strategy
- Marketing Strategy
- Video Production
- Adobe Creative Suite
Don Weaver's Education
Don Weaver's Additional Information
Contact Don for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch