Online and mobile application marketing consultant and Entrepreneur
Ireland
- Current
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- Co-Founder at mobiEd
- Past
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- Founder and Consultant at Wot Media
- Business Development / Sales and Marketing Manager at Captive Audience Display Solutions
- Creative at OwensDDB
- Junior Project Manager at Allied Irish Bank
- Founder at eXpressions
- Recruitment Consultant - Tokyo Investment Banking Team at Michael Page International
- Co-Founder at Suplimax.com
- Education
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- Dublin Institute of Technology
- Dublin City University
- Shimane University
- Connections
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105
connections
- Industry
- Online Media
- Websites
Don Corbett’s Summary
I am an International Marketing and Japanese Graduate who has had experience in the finance, entertainment/music and recruitment industries before completing a Masters in Advertising and securing a job in a top agency as a creative. I am enterprising and self motivated and use my creative and focused style to achieve results. I have a warm, enthusiastic ‘can do’ approach that inspires trust and creates strong relationshipsI have worked as a consultant for online and new media marketing strategies.I am currently working on an innovative and disruptive mobile learning platform. Details of mobiEd will be released before too long..
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Don Corbett’s Specialties:
International Marketing, Japanese, Advertising Planning, Branding and Brand Planning, Digital Media Consulting, Mobile Marketing, New Business Planning and Development, Design, Adobe Indesign, illustrator, photoshop and dreamweaver. XHTML, CSS and PHP my admin.
Don Corbett’s Experience
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Founder and Consultant
Wot Media
(Marketing and Advertising industry)
August 2008 — February 2009 (7 months)
I specialise in consulting on online digital projects, mobile media campaigns and social network marketing. Leveraging on the influence of social networking sites and new media technologies I consult with companies about how they can best engage, influence and activate consumers with their brands using specialised applications, widgets, branded pages etc. To date I have worked with Toyota, Texaco, LearningIreland.ie, IATI and am currently consulting with a national broadcaster about their upcoming DAB launch campaigns.
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Business Development / Sales and Marketing Manager
Captive Audience Display Solutions
(Marketing and Advertising industry)
July 2007 — August 2008 (1 year 2 months)
A start up company which focused on delivering advertising and infotainment to a captive audience while they were refilling their cars with petrol.
I successfully negotiated a strategic partnership with Euronews thus making the screens more engaging for someone to watch.
I proposed a new business model for C-Ads which leveraged on the existing vendors’ relationships with their suppliers for a revenue share thereby creating a win-win situation for both parties. A model that would be easily transferable to any country CADS were planning to operate in.
I co-ordinated with the technical team to ensure smooth day-to-day operation of the company including technology audits on a monthly basis to identify any recurring problems with the system.
I generated new business from leading brands through cold calling and company presentations.
C-ADS listed on the PLUS market last June 2008 and have reassessed their business model with a view to International expansion. -
Creative
OwensDDB
(Marketing and Advertising industry)
June 2006 — July 2007 (1 year 2 months)
After finishing my Masters I wanted to capitalise on the study and got a job as a creative in Owens DDB one of Ireland's top advertising agencies. I worked on briefs for Carlsberg, Sony, VW and a number of other DDB clients, not to mention conceptualising new creative for new client pitches.
Some of my day to day included
Meeting with the account management team to discuss client requirements from the brief. Conducting research on the briefs and proposition to ascertain the best possible type of creative required.
In order to successfully achieve this I had to gain an understanding of the target market their aspirations and motivations.
Naturally for advertising I had to write clear, persuasive and original copy which communicated the brands new message. I commissioned photographers and artists to work on the creative and oversaw complete campaigns through conceptualisation to completion. -
Junior Project Manager
Allied Irish Bank
(Public Company; 10,001 or more employees; AIB; Banking industry)
February 2005 — September 2005 (8 months)
On my return from Tokyo, I worked as a Junior project manager for AIBs Basel risk rating compliance programme.
Some of my responsibilities included
Assisting the Programme Manager in his day to day operations.
Writing up agendas for a number of project managers prior to a Programme meeting.
Writing effective weekly status reports for the programme manager highlighting various aspects of the project, milestones achieved, to be achieved and deliverables required.
I left the job to go back to university to do a masters. -
Founder
eXpressions
(Music industry)
September 2002 — June 2004 (1 year 10 months)
I set up a company in Japan that would facilitate tribal marketing specifically to a music fan demographic. Basically I wanted to create a company whose purpose was to create events and promotions where brands could interact with their target demographic in a manner that was not intrusive yet gave the brand an opportunity to demonstrate their wares. Where consumers could relate their enjoyment of an event to favorable attitudes towards a brand, whilst at the same time the brand was not seen as 'selling out' but being in touch with their consumers lifestyle. Some of the clients I dealt with included Apple, Vodafone, Evian and Heineken.
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Recruitment Consultant - Tokyo Investment Banking Team
Michael Page International
(Public Company; 1001-5000 employees; MPI; Staffing and Recruiting industry)
August 2001 — September 2002 (1 year 2 months)
First job out of college, I did a short stint as a recruitment consultant. I was on the Investment Banking team hunting candidates who were US educated but with native Japanese. This is where I cut my teeth and learned how to cold call effectively, make company presentations in Japanese and interview candidates effectively. I left recruitment because I wanted to set up my own event management company and also was not happy with the way the company operated.
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Co-Founder
Suplimax.com
(Privately Held; 1-10 employees; Health, Wellness and Fitness industry)
January 1999 — March 2001 (2 years 3 months)
I co-founded Suplimax.com an internet site whose business was to sell and distribute health supplements to the Japanese market. Due to legalities in place by the Japanese government (which have since been removed) I was unable to continue with this business and had to stop trading. Incidentally on my return to Japan just 12 months later the supplements industry went through an incredible growth phase and is now a mulit-million dollar industry in Japan.
Don Corbett’s Education
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Dublin Institute of Technology
MSc Advertising , Advertising , 2005 — 2006
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Dublin City University
BA , International Marketing and Japanese , 1997 — 2001
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Shimane University
Diploma , Japanese Law and Economics , 1999 — 2000
Additional Information
Don Corbett’s Websites:
Don Corbett’s Interests:
Music, Producing Music, Movies, New Technology, Mobile innovations, Golf, Rugby, Reading, Keeping fit, Investing
Don Corbett’s Groups:
• Chairman of the DCU Japanese Society
• Captain of the Irish Wado Kai Karate Team
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On Startups - The Community For Entrepreneurs -
Private Equity and Venture Capital Group -
Bright Ideas & Entrepreneurs -
TopLinked.com (Open Networkers) -
ENTREPRENEURS-GET FUNDED -
VENTURE CAPITAL EUROPE -
Angel Investors -
Digital Marketing -
iPhone Developers - www.iPhoneintouch.com -
Google Android -
OpenCoffee Ireland -
DMF: All Island Digital Media Network -
121 Business Network Ireland -
Dublin City University Alumni -
Digital Tonic -
PDC Hothouse -
Leaders & Thinkers -
European Entrepreneurship & Innovation @ Silicon Valley -
Band of Entrepreneurs -
Ed Tech Start Ups
Don Corbett’s Honors:
1999 - Student Bursary award presented to me by Mary Mc Aleese the president of Ireland on behalf of the Japan Ireland business association.
2000 - Sole Monbugakusho scholarship for Ireland awarded by the Japanese embassy to study for one year in Japan.
Don Corbett’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- getting back in touch
