
Experienced SEO Specialist, Manager and Strategist; Professional Web Writer
Greater Boston Area

Experienced SEO Specialist, Manager and Strategist; Professional Web Writer
Greater Boston Area
SEO Specialist and consultant with a broad range of experience in all aspects of both on page and off site organic search engine optimization.
Former technical writer with experience in creating online and print documentation for all audiences.
Fully experienced web content and SEO copywriter writing for a wide spectrum of different types of businesses on a broad range of subjects.
Experienced web producer and blogger for About Home Business (http://homebusiness.about.com).
SEO copywriting; code optimization for organic search; link building; blog marketing; website audits and evaluations; search engine optimization techniques for eCommerce sites; web content production and management for businesses; search engine marketing strategy development; web analytics.
(Public Company; 1001-5000 employees; NYT; Online Media industry)
March 2006 — Present (2 years 10 months)
Produce original content for the Home Business and Working from Home channel of About.com, a dvision of the New York Times and a top 10 online media property. Solicit, edit and manage web content of guest columnists.
(Internet industry)
January 2003 — Present (6 years)
Independent provider of search engine marketing, website promotion, and SEO (search engine optimization) solutions. End-to-end SEO, both on-page and off-page optimization, site audits, strategy and online marketing. Web content production and research; SEO copywriting.
(Public Company; 51-200 employees; Computer Software industry)
October 1999 — October 2002 (3 years 1 month)
Producer of software documentation, including online help systems for all audiences from end users to developers and system administrators. Senior and team lead positions supervising staff and contract technical writers. Occasional production of marketing communications and web content production and management.
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
November 1998 — July 1999 (9 months)
Provided technical communications and web design and development consulting services to Fortune 500 clients.
(Public Company; 10,001 or more employees; NSM; Semiconductors industry)
March 1998 — November 1998 (9 months)
Provided documentation support for Customer Service Center operation in Arlington, TX including business process documentation and disaster recovery documentation. Created system administrator manual for UNIX (Sun) server.
(Privately Held; 10,001 or more employees; Insurance industry)
July 1987 — December 1996 (9 years 6 months)
Established and managed direct repair contractor network for customer homeowner claims restoration across Hawaii, Alaska, Nevada and San Diego regional area. Handled large loss homeowner's property claims. Served as both large loss property adjuster and in leadership positions for disaster claims centers established at catastrophe sites around the USA.
BA, Business & Economics, 1973 — 1975
1967 — 1971
SEO, writing, technology, communications, photography, finance, smooth jazz and classical music, keyboards, guitar, Boston Red Sox, New England Patriots, golf, northern New England travel
Search Engine Marketing New England (SEMNE), Web Video Marketing Association, Society for CPCU, HTML Writers Guild/International Webmasters Association, Software Association of New Hampshire
Online Communications Award of Distinction, Society for Technical Communications (Boston and Northern New England Chapters), 2004