SEO Specialist, Web Content Manager, Data Analyst
Jacksonville, Florida Area
- Current
-
- Senior SEO Analyst at AOL - Commerce & Marketplace
- Past
-
- SEO Specialist at KOL and RED - AOL, LLC
- Senior Programming Manager at AOL
- Search Editor/Analyst at AOL
- Children's Librarian at Prince William Public Library
- Account Support Manager at Motient Corporation (division acquired by Aether Systems)
- Education
-
- State University of New York at Buffalo
- State University of New York at Buffalo
- Recommended
-
5 people have recommended Ginger - Connections
-
67
connections
- Industry
- Internet
- Websites
Ginger Lindberg’s Summary
TECHNICAL:
• Experienced in all aspects of SEO work including on-page optimization, Web analytics, keyword research, link building and META tag development.
• Strong ability to evaluate Web sites to identify both technical and editorial SEO enhancements.
• Detailed understanding of search engine relevancy and ranking factors.
• Easily able to analyze statistical data and identify patterns both graphically and numerically.
• Highly skilled at using Excel and Access; proficient in HTML and CSS
COMMUNICATION:
• Expert at researching and disseminating information with talent for pre-empting questions before they are asked.
• Always ready to lead presentations on a wide variety of topics to a diverse group of audiences.
• Can successfully lead multiple projects and employees by telecommunicating.
• Adept at writing promotional copy, summaries, newsletters and reviews.
Ginger Lindberg’s Specialties:
SEO, K-12 educational content, search engine relevancy, web site usability & navigation, data anlaysis, research, training & supervising remote employees
Ginger Lindberg’s Experience
-
Senior SEO Analyst
AOL - Commerce & Marketplace
(Public Company; 10,001 or more employees; TWX; Internet industry)
October 2007 — Present (1 year 3 months)
• Manage overall SEO strategy and implementation
• Initiate product and project initiatives to increase SEO performance
• Perform keyphrase research, META tag development, content optimization, and linking on an ongoing basis
• Conduct competitive benchmarking, analysis, and monitoring
• Produce ongoing performance reports monitored against traffic, indexing, and ranking goals
• Review designs and existing Web sites to maximize SEO opportunities
• Perform SEO technical, architectural, and compliance audits on existing websites and new releases
• Provide and review SEO and product requirements for new releases and works closely with Product Managers, Designers, and Development to implement changes
• Spearhead education, advocacy, and evangelism of SEO -
SEO Specialist
KOL and RED - AOL, LLC
(Public Company; 10,001 or more employees; TWX; Internet industry)
February 2007 — October 2007 (9 months)
• Direct overall SEO strategy and implementation for Web sites designed for kids and teens.
• Review and revise newly-developed content pages to ensure they meet company SEO standards.
• Continually monitor and analyze several SEO performance reports to identify successes, improvements and/or potential problems.
• Serve as SEO education & advocacy lead to content editors, designers and programming directors.
• Initiated technical and editorial projects that resulted in 1000%+ search referral growth in 6 months. -
Senior Programming Manager
AOL
(Public Company; 10,001 or more employees; TWX; E-Learning industry)
July 2002 — February 2007 (4 years 8 months)
AOL@SCHOOL
• Coordinate editorial content for education portal targeted to K-12 students and teachers.
• Strategically program 100+ Web pages for search engine optimization with outstanding performance in SEO rankings across all major search engines.
• Analyze data and traffic to improve programming performance and guide programming initiatives.
• Demonstrate AOL@SCHOOL Web site at regional and national conferences/trade shows.
• Managed multiple corporate partner relationships and negotiated exclusive content. -
Search Editor/Analyst
AOL
(Public Company; 10,001 or more employees; TWX; Internet industry)
March 2001 — June 2002 (1 year 4 months)
AOL Search
• Served as search editor for education, kids, teens, autos, personal finance, travel, help and e-commerce verticals of AOL.
• Tracked and analyzed search trends.
• Worked to optimize relevancy of search results.
• Built and managed controlled vocabulary lists, thesauri and taxonomies. -
Children's Librarian
Prince William Public Library
(Government Agency; 11-50 employees; Libraries industry)
September 1997 — June 2002 (4 years 10 months)
• Responsible for all aspects of children's programming.
• Provided reference service to patrons of all ages.
• Conducted workshops in Internet searching and Web site evaluation.
• Managed 40+ teen volunteers. -
Account Support Manager
Motient Corporation (division acquired by Aether Systems)
(Public Company; MTNT; Telecommunications industry)
November 1999 — February 2001 (1 year 4 months)
• Served as main point of contact for satellite communications customers.
• Responsible for all elements of account maintenance including but not limited to: new customer implementation, equipment ordering, billing investigation, onsite visits and technical inquiries.
Ginger Lindberg’s Education
-
State University of New York at Buffalo
MLS, Library and Information Studies, 1995
-
State University of New York at Buffalo
B.A., Health & Human Services, 1994
