Internet-SEO Coach and Consultant, Web 2.0 Strategist and Social Media Evangelist, Blogger, Entrepreneur, Speaker
Greater Chicago Area
Internet-SEO Coach and Consultant, Web 2.0 Strategist and Social Media Evangelist, Blogger, Entrepreneur, Speaker
Greater Chicago Area
Helping you and your business BE FOUND by new prospects via organic, key word search (non-PPC). Generating new revenue online today is all about FINDABILITY through search. Chicago-based consultant and agency (in a virtual world). Web 2.0 / Blogging / New Media business development experts. Specializing in strategic evaluation of your overall marketing strategy and leveraging the right Web 2.0 opportunities to take your business to the next level via key word search and the Internet.
What is your "Web 2.0 Factor" today? Why should you care? How do you exponentially grow it, or even grow it at all? et's talk. Blogs and other Web 2.0 tools are the most misunderstood and under-utilized marketing platforms out there today.
However, like any tool, not much use if you don't know how to use it/them. We coach clients on understanding the marketing potential, limitations, etiquette required, and overall utility of these new Web 2.0 technologies to their business and the importance of a "Web 2.0 Factor," first mover-early adopter advantage and SEO discovery through key word search over their competitors.
Our primary goal is to get clients to Google/Yahoo/MSN Page 1 in an organic search listing (meaning 1-10 search result links--non PPC on page 1) for their most relevant search terms, whatever they may be, like "GAY TRAVEL" or "BEST SUSHI NEW YORK" or "HEALTH WELLNESS EXPERT."
Our consistent success and demonstrated case studies with clients and their new revenue generated from findability and through search is worth a closer look.
It seems almost everyone today doing any sort of marketing and PR is all-of-a-sudden a "blogging and SEO expert organization"...Look behind the transparent, Internet curtain and see what you are truly getting in expertise. We have a history were proud of and happy to share. On the Web, it doesn't only matter how good you are at what you do - its how many people know about it and can find you through key word search.
"Business Celebrity" and Web Presence Builder, Communication and Principles of Dialogue, Creating Online Community Connections and Communities of Choice, Learning Style Inventory (LSI) Profile, Marketing Consulting, Myers-Briggs Personality Type Indicator (MBTI), Search Engine Marketing and Optimization, Storyboarding and Solutions Mapping, Systems Thinking, Individual and Collective Leadership Capacity Building, Volunteer Management, Web 2.0 Marketing and Strategies, Internet Marketing Guru
(Online Media industry)
June 2003 — Present (5 years 5 months)
Our emphasis is on helping clients accelerate sales through our unique combination of Web 2.0 initiatives combined with our leading edge business blogging skills. With our backgrounds in online online publishing, writing and marketing, my team provides cost effective marketing initiatives that last years beyond their original creation. Our products and services also create "business celebrity" web presence and status to organizations and executives looking to be known as the gurus in their markets.
(Professional Training & Coaching industry)
2001 — 2003 (2 years)
Leadership Grand Rapids or LGR (now The Center for Community Leadership) is a program of the Grand Rapids Area Chamber of Commerce since 1985, that develops a diverse network of “Community Trustees” – leaders working for the greater good of the community. I championed 3 mature programs - trained, motivated and developed a small internal staff and engaged over 150 volunteers annually, including an Executive Board, to achieve/exceed goals with limited resources and under tight time constraints. Developed and implemented new program curriculum driving increased corporate sponsorship and program enrollment, moving the programs back into the black. "Derrick Sorles served as our Executive Director with passion and commitment...He made our program stronger through his perspective, enthusiasm, and abilities. Through the efforts of Derrick, his staff and our volunteers, we have created one of the best leadership programs in the country..." - Timothy Reimink, National City Bank, Chair, LGR
(Non-Profit; 11-50 employees; Professional Training & Coaching industry)
1998 — 2001 (3 years)
The Employee Assistance Center is a non-profit, managed behavioral health care firm and employee assistance program (EAP) provider. As a Management Consultant, I was primarily focused on the development of new business revenue by establishing a territory of clients who then were to be serviced and retained. My direct contribution back to clients centered around soft-skill training programs for their employees. Served as a highly visible community trustee in the Grand Rapids Community. Established effective network of personal and professional relationships that were based on common values. Developed reputation in marketplace for delivering dynamic, cutting-edge workshops and seminars.
(Privately Held; 501-1000 employees; Consumer Services industry)
1987 — 1998 (11 years)
Previous Direct Employment with Innovations in Management, Life Mastery Consultants, Signature Motor Cars, Sealund and Associates, Surgicorp, Medical Dynamics, Carrera and Optyl Eyewear, J. Lewis Cooper Company
BA, Organizational Development, 2000 — 2003
Undergraduate Studies 1992 — 1994
Undergraduate Studies 1986 — 1989
Undergraduate 1984 — 1985
making a difference, agencies providing shelter to the homeless and feeding the hungry, understanding latest technology applications, bridging high-tech with high-touch, empowering and connecting individuals to resources to be happier and more effective at work, at home, and in the community
Networlding, CISPI, YNPNChicago, Lakeview Pantry, Partners in Community Building, Alliance To End Homelessness In Suburban Cook County, Graduate Leadership Grand Rapids Class of 2000, Dale Carnegie Course Alumni and Graduate Assitant, Dale Carnegie Sales Course Graduate and Team Leader, Toastmasters International