
NASA CoLab Program Coordinator at NASA Ames Research Center
San Francisco Bay Area

NASA CoLab Program Coordinator at NASA Ames Research Center
San Francisco Bay Area
Ariel Waldman is a CoLab program coordinator at NASA as well as a San Francisco-based digital anthropologist and the publisher of Shake Well Before Use, which covers the intersection of art, advertising, sex and technology. She also is the community manager for Pownce, a social P2P sharing application, and a columnist for Engadget. Waldman has served as a contributor for Adrants and the SuicideGirls Geek Newswire. In 2008, she was named one of the top 50 most influential individuals in Silicon Valley. Prior to moving to San Francisco, she was a Digital Insights Analyst at VML, an interactive WPP agency, for 8 years.
(Government Agency; 10,001 or more employees; Defense & Space industry)
July 2008 — Present (4 months)
(Marketing and Advertising industry)
July 2007 — Present (1 year 4 months)
(Privately Held; 1-10 employees; Internet industry)
July 2007 — Present (1 year 4 months)
Community management for Pownce.com
(Public Company; 51-200 employees; Online Media industry)
May 2007 — Present (1 year 6 months)
Contributed a bi-monthly column called Adgadget about the advertising behind consumer technology. Currently contribute Movie Gadget Friday, which highlights the lovable and lame gadgets from the world of cinema.
(Self-Employed; Myself Only; Publishing industry)
August 2006 — Present (2 years 3 months)
A weblog with daily coverage of art, advertising, sex and technology.
(Privately Held; 11-50 employees; Online Media industry)
July 2007 — December 2007 (6 months)
Contributed a weekly column for SuicideGirls Geek Newswire about the intersections between sex and technology.
(Public Company; 201-500 employees; Marketing and Advertising industry)
November 1999 — August 2007 (7 years 10 months)
Concept and execute custom Word Of Mouth and viral programs steeped in digital anthropology. Thoroughly vet programs by mapping out online ecosystems created by consumer-generated content, identifying influencers, and assessing tenor and value of content. Clients: Adidas, Audi, Burger King, Colgate, Diageo, Ford, Microsoft, Sprint, Ubisoft, and various new business.
Created and executed social media strategies for generating online conversation about new products, as well as developed interactive client/consumer long-term blog-centric programs. Provided consumer insight as well as actionable recommendations and solutions for clients. Directed creative teams on viral marketing concepts. Executed “stealth” viral marketing campaigns and conceptual “one-offs”.
(Public Company; 1-10 employees; Photography industry)
November 2002 — May 2003 (7 months)
B.S., Graphic Design, 2006 — 2008
Graphic Design 2005 — 2006
Graphic Design 2003 — 2005
Graphic Design / Advertising 2004 — 2004
Summer study program.