
Web Developer & Site Optimization Consultant
Portland, Oregon Area

Web Developer & Site Optimization Consultant
Portland, Oregon Area
Web Developer and Site Optimization Consultant with a strong career history in advertising, marketing, graphic design, sales, seminar and training instruction, analytics, SEO, PPC advertising, ecommerce and web technology.
What we do: We help you raise your ROI using the principles of Optimize - Connect - Convert.
Optimize: How strong is your SEO? Simple HTML "brochure" websites are dead. Dynamic, automated CMS (Content Management System) solutions save you time, and optimize your web mission.
Connect: You need to Connect with and Engage your prospects, because people buy from people they know.
Convert: "Hits" and "Visitors" mean nothing, unless they are converting to leads and customers. And, you should always be testing to increase percentages in your conversion goals.
Landing page optimization, Google Analytics and Adwords for ROI success, Web Development, technical writing and illustration, CSS, HTML, Photoshop & Vector Graphics, eCommerce, Content Management Systems, eMarkeing, Web Hosting Management, Google Marketing, Graphic Design, Project Management.
(Online Media industry)
January 2003 — Present (6 years)
Optimize. Connect. Convert. We do web development and consulting to help you put this ROI maximization strategy cycle to work for your online business mission. OPTIMIZE includes SEO work, and upgrading to a dynamic Content Management System to gain content efficiencies -- specializing in WordPress. We help you CONNECT with Business Blogs, and eNewsletters. And, we work with you to CONVERT -- visitors to leads, and leads to customers.
(Online Media industry)
2002 — 2004 (2 years)
Taught Web Graphics, HTML, Web Development, and Career Prep. courses. Wrote web-based curriculum, produced tutorials, and course materials.
(Online Media industry)
1988 — 2004 (16 years)
Taught Desktop Publishing, Photoshop, Graphics for Web, Web Mastering, HTML, and Web Design courses. Wrote web-based curriculum, produced tutorials, and course materials.
(Privately Held; 11-50 employees; Information Technology and Services industry)
February 2003 — March 2004 (1 year 2 months)
Direct sales, hosting server managment, sales team management for web hosting and e-commerce company. Grow sales team and hosting/web services sales.
(Public Company; 10,001 or more employees; ODP; Information Technology and Services industry)
March 2001 — November 2001 (9 months)
Managed test launch project in Portland, OR for Microsoft "bCentral" web & CRM software, sales and service inside downtown Office Depot location. Involved inside/outside sales and support of all software services with team of five locally, and 55 nationally.
(Online Media industry)
1989 — 1996 (7 years)
Graphic Design, Desktop Publishing for international corporation with 3000 employees. Supervise and Art Direct 3 person staff and free lancers. Producing magazine advertisements, sales literature, presentations, and product manuals.
Certifications, eCommerce, HTML, Photoshop, Web Design, Advertising Industry, 2004 — 2005
Achieved BrainBench.com Certification in eCommerce Concepts, Advertising Industry Knowledge, HTML, Photoshop, and Web Design Concepts, with overall average total scores for those 5 certifications above 75.8% of prior test takers. Transcript ID is 4854651.
Post Grad Studies, Advertising/Communications, 1982 — 1983
Completed one half of the requisite hours towards a Master's Degree in Communications, studying Advertising, Graphic Design, Journalism, and TV Production.
B.A., Communications, Business, September 1976 — May 1980
Martial Arts (studied Tai Chi & Kung Fu for 15 years), Canoeing (raced canoes in US, Canada, and Australia), Digital Photography (blessed to enjoy this passion, which began before digital, and has carried over in advertising and teaching careers... love that Photoshop).
- Member SPAWN - Small Publishers, Artists, and Writers Network
- Board Vice President, Columbia River Outrigger Canoe Club, 1996
- Vice President Communications, Oregon/Columbia Chapter of the International Assoc. of Business Communicators, 1988, Social Marketing Central
* 2006 - Won Logo Design Competitions for MyDrivingTrip.com, and ClinchFight Fightwear Co.
* 3 "Summer Solstice" Graphic Design Awards from Oregon/Columbia, IABC (International Association of Business Communicators, in 1996 -- One Award of Excellence, and Two Awards of Merit for Graphic Design.