Internet Advertising Entrepreneur
London, United Kingdom
- Current
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- Co-Founder & Director at AdJug Ltd
- Past
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- Director of European Strategy at MIVA
- Founder at Nixxie Ltd
- Head of Business Development at Espotting Media
- Marketing Manager at Mitsubishi Electric Marketing Co.
- Education
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- The Robert Gordon University
- Recommended
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7 people have recommended Satish - Connections
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472
connections
- Industry
- Online Media
- Websites
Satish Jayakumar’s Summary
Eight years experience in developing strategic and profitable New Media partnerships across the European market.
A good knowledge of projecting syndication deal metrics on a CPC, CPM, CPL, CPT or guaranteed basis.
Advanced understanding of contextual targeting, algorithmic search listings and paid for inclusion programmes.
Understanding of the workings of Social Networking (Web 2.0) including tagging, Categorisation of unstructured data, viral/referral based client rectruitment and management.
Knowledge of monetisation opportunities within new platforms namely Interactive TV, Wireless, Wimax, VOIP & 3G.
Good insight of upcoming product developments (localisation/personalisation) and future of the search industry/syndication deal landscapes.
A basic understanding of contract law and legal requirements of web advertising syndication.
A good knowledge of CRM practices and systems having studied the subject in depth.
Satish Jayakumar’s Specialties:
Contextual advertising, behavioural targeting, Pay-per-click advertising (PPC), Cost per Thousand (CPM), Cost per acquisition (CPA), Pay-per-call, Pay-per-text (SMS), Interactive TV, Mobile Commerce, Online CRM. Social Networking
Satish Jayakumar’s Experience
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Co-Founder & Director
AdJug Ltd
(Privately Held; 1-10 employees; Internet industry)
January 2007 — Present (2 years)
Developing and bringing to market Europe's first online advertising exchange.
Propogating use of the exchange amongst web publishers and building a solid base of premium & middle tier publishers who will use the exchange to sell inventory. -
Director of European Strategy
MIVA
(Public Company; 501-1000 employees; MIVA; Online Media industry)
November 2005 — January 2007 (1 year 3 months)
Setting up of short, medium and long term strategy plans for MIVA.
Looking at new ways of leveraging existing relationships such as pay-per-text and pay-per-call.
Execution of the companies key strategic initiatives. -
Founder
Nixxie Ltd
(Privately Held; 11-50 employees; Online Media industry)
February 2004 — November 2005 (1 year 10 months)
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Head of Business Development
Espotting Media
(Public Company; 201-500 employees; FWHT; Online Media industry)
2000 — 2004 (4 years)
Implementating advertising solutions for the syndication programme of a pan-european pay-for-placement search engine.
Grew the number of partnerships from 25 to 2,500 qualified leads and profitable partners over four years.
Involved in the sales process of enlisting new partnerships including cold calling, presentations, contract documentation, implementation management and account handling.
Maintaining a very close rapport with all the company’s top partners.
Responsible for syndication deals totalling approximately 50% of the company’s traffic inventory.
Responsible for the planning, testing and rolling out of new partner products, reporting facilities and intranet support facilities for a pan-european syndication programme on a low budget. -
Marketing Manager
Mitsubishi Electric Marketing Co.
(Public Company; 10,001 or more employees; Defense & Space industry)
1998 — 2000 (2 years)
Marketing of Mitsubishi Security Systems, Satellite & Space Components, UPS Systems, Telecommunication Systems and Gas Turbine Spares.
Satish Jayakumar’s Education
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The Robert Gordon University
BA (Hons), Business Studies, 1997 — 2001
Additional Information
Satish Jayakumar’s Websites:
Satish Jayakumar’s Interests:
Advertising, syndication, technology partnerships for AdJug & Nixxie.
