
Lead Designer, mint.com
San Francisco Bay Area

Lead Designer, mint.com
San Francisco Bay Area
Accomplished three-time entrepreneur with experience in business, design, advertising, and web technology. Very passionate about taking business ideas from napkin scratch to working product with capabilities spanning these disciplines.
Currently lead product and visual designer for Mint.com in Silicon Valley, and a consultant to a variety of early-stage companies on visual design and user experience.
Web applications; brand management; design and typography; user interface and experience.
(Privately Held; 11-50 employees; Information Technology and Services industry)
March 2007 — Present (1 year 10 months)
Currently responsible for all aspects of visual design for web 2.0 personal finance app Mint.com, from the critically acclaimed product user interface and experience to the look and feel of the brand deliverables.
Since public launch in September '07, Mint.com won TechCrunch 40, two People's Choice Webby Awards, was named one of PC World's Top 25 Most Innovative Products of the Year; and praised by the NY Times, BusinessWeek, Fast Company, Wall Street Journal, and the Associated Press.
(Sole Proprietorship; 11-50 employees; Marketing and Advertising industry)
September 2006 — March 2007 (7 months)
Created the interactive division of Fitting Group, Novaurora.fg, by leveraging personnel assets at both companies. Served as lead idea guy and technology evangelist for the challenger brand agency, advising how interactivity can empower client brands.
(Online Media industry)
January 2003 — March 2007 (4 years 3 months)
Drove multifunctional efforts as CEO that included design, programming, strategy, finance, and operations. Grew the print and interactive creative agency from a one-man shop, to one of Pittsburgh Magazine’s “Six Hot Ad Agencies” boasting clients such as Coldwell Banker, Sewickley Spa, Whirl Magazine, and Berner International. Contracted the Novaurora brand to Fitting Group on 1 September 2006, reacquired on 1 September 2007 as a consultancy.
(Privately Held; 11-50 employees; Publishing industry)
May 2002 — January 2004 (1 year 9 months)
Third co-founder of College Prowler– a company publishing individual guidebooks for over 230 top colleges across the country. Created and implemented all facets of web strategy and technology including e-commerce and fulfillment platforms. Also responsible for the visual branding from identity to interactive.
(Sporting Goods industry)
January 2000 — December 2002 (3 years)
Lead the interactive/marketing strategy for a startup baseball products company. Duties included development of the web site, sales engine, IT systems for staff from Thailand to New York, and heavy contributions to the marketing plan. Relationship continued with Novaurora until the sale of 3N2 in 2006 to outside investors.
(Online Media industry)
January 1995 — December 2001 (7 years)
Designed and implemented web sites for a variety of clients in the early commercial days of the world wide web. Clients included the City of Saratoga Springs, political candidates, and several small businesses.
MFA, Design and Technology, 2002 — 2002
Accepted as an MFA candidate. Studied HCI, interface design, and typography before taking leave to co-found College Prowler and later, Novaurora.
BS, Computer Science, Mathematics, 2000 — 2002
2002 Enterprise Creation Competition Finalist, ACM Chapter President 2000-2002, Studio Arts CAS Award Winner 2001, Deans List 2000, University Scholarship 2000-2002. Coursework concentrations in industrial and theoretical mathematics, and software development.
Computer Science 1999 — 2000
Freshman year spent at Union, a small liberal arts/engineering college in Upstate NY. Placed on Dean's List for 1999-2000.
Computer Science, Electrical and Computer Engineering 1999 — 1999
Summer semester in advanced placement / early admission program.
Soccer, team sports, skiing, investing, architecture, photography, art, design, theater
University of Pittsburgh Alumni Association, STIRR, SFbeta
Time Magazine Top 50 Web Sites 2008 (mint.com)
2 People's Choice Webby Awards 2008 (mint.com)
PC World Top 25 Most Innovative Products 2007 (mint.com)
TechCrunch 40 Best Presenting Company 2007 (mint.com)
Mayor Luke Ravenstahl's Young Pittsburgh Task Force 2007
WQED Six Hot Ad Agencies 2006 (Novaurora)
Pittsburgh Business-Times Fast Tracker 2005