VP/Sales at National Geographic Maps
Greater Denver Area
- Current
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- Vice President, Sales at National Geographic Maps
- Past
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- Director of Sales & Marketing at Mapquest.com
- Consultant at Riback & Company
- Vice President, Sales & Marketing at DeLorme
- Account Manager at Portland, Maine Radio Stations
- General Manager at Progressive Radio Network
- Education
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- New York University
- Connections
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42
connections
- Industry
- Publishing
- Websites
Eric Riback’s Summary
Experience with both start-up and mature businesses, combining a spirit of entrepreneurship with a bottom line orientation, and experimentation with pragmatic decision-making.
Eric Riback’s Specialties:
Product sales, marketing and distribution; e-commerce, marcom, content development and licensing.
Eric Riback’s Experience
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Vice President, Sales
National Geographic Maps
(Publishing industry)
2001 — Present (7 years)
Directs sales and channel marketing, customer service and technical support for print, software and online products. Focus on the outdoor recreation market with distribution in specialty and mass channels.
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Director of Sales & Marketing
Mapquest.com
(Public Company; Publishing industry)
1996 — 2001 (5 years)
Led sales and marketing for successful introduction of National Geographic map products in retail and promotional channels. Conceived and launched first comprehensive online map store.
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Consultant
Riback & Company
(Marketing and Advertising industry)
1995 — 1996 (1 year)
Marketing consultant. Produced market research reports, customer surveys and publicity programs. Authored successful client proposal to license National Geographic brand for new product line.
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Vice President, Sales & Marketing
DeLorme
(Privately Held; Publishing industry)
1980 — 1995 (15 years)
Head of sales and marketing for recreation map products as company expanded from local to national coverage. Achieved margins significantly higher than industry standards. Established nationwide distribution in all mass market, outdoor recreation, office supply and bookstore chains. Developed highly successful consumer direct mail and B2B tele-sales program.
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Account Manager
Portland, Maine Radio Stations
(Privately Held; Broadcast Media industry)
1977 — 1980 (3 years)
Sold radio advertising to local businesses and ad agencies. Significantly grew customer base for classical format station. Wrote and produced commercials; performed weekend on-air DJ shifts.
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General Manager
Progressive Radio Network
(Privately Held; Broadcast Media industry)
1975 — 1977 (2 years)
Responsible for sales of syndicated news programs to radio stations as well as general business management. Grew sales more than 300%.
Eric Riback’s Education
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New York University
BFA, Film & Television, 1970 — 1975
Focus on broadcasting, including television and portable video production, screenwriting, broadcast business management.
- Activities and Societies:
- Program Director, Publicity Director, WNYU-FM.
Additional Information
Eric Riback’s Websites:
Eric Riback’s Groups:
President, International Map Trade Association 1993-4
Chair, Gray, Maine Cable TV Committee 1991-2. Launched local access channel.
President, North East Map Organization 1989-90
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Salesforce.com Professional Network member -
MapQuest Alumni member
Eric Riback’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
