Beth Jatcko

Current

• VP, Digital at Fleishman-Hillard

Past

• Executive Producer at Sporting News
• Creative Director at Primary Network
• Graphics Supervisor at St. Louis Science Center

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Education

• Southern Illinois University, Edwardsville

Recommended

3 people have recommended Beth

Connections

102 connections

Industry

Internet

Websites

• My Website

Beth Jatcko’s Summary

• Manage the conceptual and structural direction, implementation, launch, and maintenance of Websites, from small to those with 100,000-plus pages generated from database-driven systems
• Provide creative solutions in front-end interface design, navigation, site structure, and branding
• Ten years leading national, award-winning Internet sites
• Six years experience in E-commerce and shopping cart environments
• Knowledge in utilizing traffic report metrics, focus groups and online surveys to assess success
• A unique industry talent, savvy in graphics and marketing with strong knowledge of technology
• Effectively manages clients and staff through superior organization and communication skills

Beth Jatcko’s Specialties:

• Manage team, up to 17 employees including programmers, developers and designers
• Manage Team Lowe's Racing Website, featuring NASCAR 2007 Nextel Cup Champion, Jimmie Johnson: www.LowesRacing.com
• Provide high-level creative direction
• Participate with leadership to plan overall Internet direction
• Apply E-commerce marketing expertise
• Assess site traffic metrics, focus groups, and online surveys
• Coordinate with sales team on major agency clients

Beth Jatcko’s Experience

• VP, Digital

  Fleishman-Hillard

  (Public Company; 1001-5000 employees; OMC; Internet industry)

  December 2007 — Present (1 year 1 month)

  Managing Internet processes and client relations.

• Executive Producer

  Sporting News

  (Privately Held; 51-200 employees; Internet industry)

  1997 — 2007 (10 years)

  • Manage production team, up to 17 employees
  • Manage Team Lowe's Racing Website, featuring NASCAR 2007 Nextel Cup Champion, Jimmie Johnson: www.LowesRacing.com
  • Provide high-level creative direction
  • Participate with leadership to plan overall Internet direction
  • Apply E-commerce marketing expertise
  • Assess site traffic metrics, focus groups, and online surveys
  • Coordinate with sales team on major agency clients

• Creative Director

  Primary Network

  (Internet industry)

  1996 — 1997 (1 year)

  • Designed and project managed Websites for MasterCard, KMOX, Schnucks, and Mercy Health Systems
  • Developed brand identity program for company, including logo, advertising, packaging and Website
  • Managed team of three graphic designers and Web developers

• Graphics Supervisor

  St. Louis Science Center

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  1990 — 1995 (5 years)

  • Project managed design of 3-D environmental graphics, including concept development through installation
  • Created graphic programs for six new galleries during major expansion of the nationally ranked institution
  • Managed departmental budget, and supervised print designer and exhibit installer

Beth Jatcko’s Education

• Southern Illinois University, Edwardsville

  BFA, Double major in Fine Art and Graphic Design, 1982 — 1987

  GPA 4.8/5.0, V.P. and Provost Scholarship Award recipient

Additional Information

Beth Jatcko’s Websites:

• My Website

Beth Jatcko’s Interests:

Create and show artwork featuring fiber and mixed media sculpture: www.Jatcko.com/art Avid gardener: www.Jatcko.com/design/gardendesign.html

Beth Jatcko’s Honors:

Sporting News National awards during my tenure:
Yahoo! Internet Life Best Golf Site, GOLF Online; 1999 Webby Best Sports Site, People’s Choice; 1998 ASME Best New Web Site, 1998 National Magazine Award, General Excellence - New Media

Beth Jatcko’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch