Diane Lore

Current

• President at Deep South Digital

Past

• Vice President of Digital Media at Cohn & Wolfe
• Vice President of Media Strategy at The Haystack Group
• Founding Partner at Xpace, LLC

• Features Project Editor/Sunday Living at Atlanta Journal-Constitution
• Contributor at Salon.com
• Medical Business Columnist at The Akron Beacon Journal
• Medical columnist/features writer at The State Newspaper
• Police/Education/Court reporter at The Florence Morning News
• Intern/entertainment writer at The Columbus Dispatch

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Education

• The Ohio State University

Recommended

10 people have recommended Diane

Connections

399 connections

Industry

Public Relations and Communications

Websites

• My Company

Diane Lore’s Summary

As president of Deep South Digital, (www.deepsouthdigital.biz) I lead a consortium of communication professionals bonded by decades of deep media relations and digital common sense. From media training to comprehensive PR programs to one-time "Social Media Road Maps," we work with clients to determine the most efficient use of their communication dollar.

My primary client is Danya International Inc., (www.danya.com), which works on numerous projects with the Centers for Disease Control and Prevention. Other clients include state government, retail and start-up businesses.

As the former VP of Digital Media in Atlanta for Cohn & Wolfe, a global communications firm, I managed digital brand reputation for world leaders in the restaurant and home improvement industries, as well as top pharmaceutical companies.

This dovetails with my previous experience as VP of Media Strategy at The Haystack Group, where I was the editor of www.momseasychair.com and responsible for traditional and digital placements in The Wall Street Journal, The Atlanta Journal-Constitution, Ladies Home Journal, The Today Show, Univision and a host of other newspapers, television and radio shows and long-lead magazines.

A fourth-generation journalist, I'm familiar with the platforms of media - print, online, television and radio. I've written and edited the news for more than two decades - the last 10 being at The Atlanta Journal-Constitution. I've covered two international conflicts in the Gulf and Soviet Georgia, garnered more than a dozen national and state awards and completed the Nieman Conference on Narrative Editing at Harvard.

A founding partner of Xpace, LLC, a software development company, I'm also interested in the science and marketing of innovative data warehousing.

Finally, I'm a freelance writer, wife and mother of three, owner of two pound puppies, two parakeets, a mouse and a fish -- and I really try not to take myself too seriously.

Diane Lore’s Specialties:

Digital media, social media, media strategy, specializing in health care, marketing to mothers, technology and consumer products; new media - former editor of ezine; high level editing and writing.

Diane Lore’s Experience

• President

  Deep South Digital

  (Public Relations and Communications industry)

  January 2009 — Present (7 months)

  I lead a consortium of public relations professionals, offering communications solutions across all media platforms. Currently, a digital consultant for Danya International, Inc., (www.danya.com) for projects involving the Centers for Disease Control and Prevention.

• Vice President of Digital Media

  Cohn & Wolfe

  (Public Company; 51-200 employees; Public Relations and Communications industry)

  March 2008 — January 2009 (11 months)

  I was originally hired by GCI Group, which merged in early July with Cohn & Wolfe.
  Responsible for digital strategy and brand reputation for such clients as Lowe's, Red Lobster, the Georgia Institute of Technology and several notable pharmaceutical companies.

• Vice President of Media Strategy

  The Haystack Group

  (Privately Held; Public Relations and Communications industry)

  May 2007 — March 2008 (11 months)

  I was vice president over the media branch, and also editor of www.momseasychair.com -- Haystack specializes in marketing to women, mothers and health care. Momseasychair.com is an ezine with more than 20,000 subscribers that specializes in essays about the balance of being a woman with being a mother.

• Founding Partner

  Xpace, LLC

  (Computer Software industry)

  2006 — 2008 (2 years)

  Xpace allows companies to turn data tombs into rich sources of business intelligence. www.xpace.net

• Features Project Editor/Sunday Living

  Atlanta Journal-Constitution

  (Newspapers industry)

  October 1997 — May 2007 (9 years 8 months)

  Specialized in medical reporting, medical columnist, religion editor, Sunday Living editor and Features Projects Editor - covered two international conflicts - Gulf War I and Soviet Georgia uprising - winner of more than a dozen national awards - attended Nieman Conference on Narrative Editing at Harvard.

• Contributor

  Salon.com

  (Privately Held; 11-50 employees; Online Media industry)

  November 1995 — November 1997 (2 years 1 month)

  Contributor to "Mothers Who Think"

• Medical Business Columnist

  The Akron Beacon Journal

  (Public Company; 10,001 or more employees; Newspapers industry)

  August 1995 — October 1997 (2 years 3 months)

• Medical columnist/features writer

  The State Newspaper

  (Public Company; 10,001 or more employees; Newspapers industry)

  October 1986 — August 1995 (8 years 11 months)

• Police/Education/Court reporter

  The Florence Morning News

  (Public Company; 501-1000 employees; Newspapers industry)

  August 1985 — October 1986 (1 year 3 months)

• Intern/entertainment writer

  The Columbus Dispatch

  (Privately Held; 1001-5000 employees; Newspapers industry)

  May 1985 — August 1985 (4 months)

Diane Lore’s Education

• The Ohio State University

  1981 — 1985

Additional Information

Diane Lore’s Websites:

• My Company

Diane Lore’s Interests:

Photography, scrapbooking, all things digital, drums, acoustic and electric guitar.

Diane Lore’s Honors:

--American Association of Sunday and Feature Editors: Best Features section in the nation; 3 section review, including Sunday Living, April 10, 2005; 2005.
--APME International Perspective 2006 Nominee: Sushi USA, series.
--Religion News Writer’s Schachern Award: Best Section in the Nation; over 150,000 Circulation. Faith & Values. 2002.
--Ohio Press Association, 3rd place, Best Feature. 1995.
--South Carolina Press Association: Best Series, 2nd place. 1994.
--The Ambrose Gonzales Award for Excellence in Writing; 1993.
--SCPA, 1st place, Features; SCPA, 3rd place; Features; 1993
Society of Professional Journalists’ Byliner Award: 2nd place, non-deadline; 2nd place in Features. 1993.
--SPJ Judson Chapman Community Service Award, 1992.
--SPJ Byliner of the Year. 1991.
--SPJ Judson Chapman Community Service Award, 1988.
--Monsanto Opportunities in Engineering Scholarship, 1981.

Diane Lore’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch