Diana Doni

Current

Managing Partner at Shake Advertising
Glossy Cluster Marketing Manager at Sanoma Hearst Romania

Past

Brand Manager at Cristalex
PR Supervisor at Saatchi & Saatchi Romania
Project Manager at Act Theatre

PR Supervisor at Saatchi&Saatchi

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Education

Universitatea de Arta Teatrala si Cinematografica 'I.L. Caragiale' din Bucuresti
Ion Creanga High School

Connections

171 connections

Industry

Marketing and Advertising

Diana Doni’s Experience

Managing Partner

Shake Advertising

(Marketing and Advertising industry)

April 2009 — Present (4 months)
Glossy Cluster Marketing Manager

Sanoma Hearst Romania

(Privately Held; Publishing industry)

August 2006 — Present (3 years)
Brand Manager

Cristalex

(Privately Held; 51-200 employees; Consumer Goods industry)

January 2005 — August 2006 (1 year 8 months)

Brand Management for ABSOLUT Vodka, Cinzano, Tullamore Dew, Carolans, Jim Beam, Campari
Formulate specific brand communication strategies and business plans consistent with overall company strategy, based on marketing activities’ history, distribution and competition;
Launch new brands: ABSOLUT RASPBERRI, ABSOLUT APEACH
Budget management:
Establish annual marketing budget, plan the marketing activities according to the marketing objectives and strategies, update expenditures vs. benefits and recommend ways to maximize promotional funds;
Develop, organize and supervise activities for consumers, defined through brand strategy – PR Events, on & off trade promotions

Select and manage the relation with the specialized services suppliers (advertising agencies, production companies)
PR Supervisor

Saatchi & Saatchi Romania

(Public Company; 51-200 employees; Marketing and Advertising industry)

April 2004 — January 2005 (10 months)

Elaborate and implement PR Strategies (Press office, PR Corporate, Brand PR, PR Events, Crisis Management);
Coordinate communication materials including press releases, press kits, corporate materials;
Coordinate relation with media;
Create and implement communication strategies;
Project Manager

Act Theatre

(Marketing and Advertising industry)

2003 — 2004 (1 year)
PR Supervisor

Saatchi&Saatchi

(Marketing and Advertising industry)

2003 — 2004 (1 year)

Diana Doni’s Education

Universitatea de Arta Teatrala si Cinematografica 'I.L. Caragiale' din Bucuresti

1997 — 2001
Ion Creanga High School

1993 — 1997

Additional Information

Diana Doni’s Groups:

Theodor Manolache, Ionut Tarcea, Marta Usurelu, Catalin Bindea, Forin Maxim, Diana Tulbure, Adi Cernautan, Diana Negroiu, Cezar Burlan, Mara Stroe, Lucian Ionita, Roxana Crisan