Derrick Ross

Current

• Marketing Manager at McDonald's Corporation

Past

• Brand Account Manager at Anheuser-Busch
• Media Planner at Anheuser-Busch
• Market Development Assistant at Saint Louis Cardinals

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Education

• Saint Louis University
• University of Illinois at Urbana-Champaign

Recommended

4 people have recommended Derrick

Connections

83 connections

Industry

Consumer Goods

Derrick Ross’s Summary

Skilled Marketing Executive with 15 years experience creating, developing and implementing national and regional promotional and marketing programs for global Fortune 500 corporations. A self-starter with in-depth knowledge regarding all facets of Marketing, Advertising, Public Relations, Merchandising, and Media Planning, and Brand Development and Management. Polished Manager skilled at executing strategies designed to increase marketshare, improve customer awareness and product trial, and increase revenues. Strategic thinker with expertise at leading and motivating multiple agencies to achieve corporate objectives. Team player with excellent communication skills who consistently exceeds expectations.

Derrick Ross’s Specialties:

Marketing strategy development, advertising/creative development, media planning, integrated marketing,ethnic marketing, retail/field marketing, public relations, promotions, sports marketing, agency and budget management

Derrick Ross’s Experience

• Marketing Manager

  McDonald's Corporation

  (Public Company; Consumer Goods industry)

  August 2000 — Present (9 years)

  Manage 5 local agencies, including Advertising, Media Planning/Buying, Ethnic Marketing, and Public Relations, in the development of local plans to meet sales and transaction goals for 490 restaurants in the Chicago Market. Oversee local annual budget of $25 million. Manage the execution of national promotions in the local marketplace. Coordinate with strategic partners, such as Distribution Center, U.S. Marketing, Central Division, Legal, and McDonald's Vendor Partners, to achieve market goals and objectives. Develop marketing plans incorporating advertising and community relations to expand African-American and Hispanic market and increase customer base.

• Brand Account Manager

  Anheuser-Busch

  (Public Company; 10,001 or more employees; BUD; Food & Beverages industry)

  June 1998 — July 2000 (2 years 2 months)

  Supervised on-going development of merchandise and apparel to support Brand Marketing and Marketing Communications plans and strategies for various company products and labels, including Bud Light, Michelob Family, Busch Family, Mal Liquors, O'Doul's, Natural Family, New Products, and Corporate Affairs. Managed merchandise inventory to lessen company exposure. Led creative team initiatives to develop and implement national ethnic promotions. Supervised buyers in creation of Brand merchandise featured in Anheuser-Busch Consumer and Collectible Catalogs.

• Media Planner

  Anheuser-Busch

  (Public Company; 10,001 or more employees; BUD; Food & Beverages industry)

  April 1996 — June 1998 (2 years 3 months)

  Developed and initiated various media strategies for beer brands: Busch Family, Malt Liquors, O'Doul's, and Natural Family. Executed outdoor media plan for Busch Brand in 47 markets. Created targeted spot radio media plan for Malt Liquors. Coordinated implementation of national television and print media plans and inventory for O'Doul's. Directed liaison communication between Media Planning and other creative and media department to ensure project completion and quality.

• Market Development Assistant

  Saint Louis Cardinals

  (Public Company; 51-200 employees; Sports industry)

  February 1993 — April 1996 (3 years 3 months)

  Coordinated planning, creation, execution, and evaluation of more than 25 in-stadium promotions and events. Scheduled commercials for promotions on local cable, television, and radio affiliates. Prepared media summaries for promotional sponsors. Created scripts for public service announcements, field ceremonies, and promotion drop-ins.

Derrick Ross’s Education

• Saint Louis University

  MBA , Marketing , 1996 — 1999

• University of Illinois at Urbana-Champaign

  1988 — 1992

Additional Information

Derrick Ross’s Interests:

Marketing Strategy, Integrated Marketing, Ethnic Marketing, Travel, Politics/Current Events, Theater, Music, Movies