VP of Corporate & Business Development at Nokeena Networks
San Francisco Bay Area
- Current
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- VP of Corporate & Business Development at Nokeena Networks
- Member, Board of Directors at C-DRIVE HR SERVICES PVT.LTD
- Partner at Lattice Media Inc.
- Past
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- CEO at Mobiance Inc.
- VP Product Management at 24/7 Real Media Inc.
- Board of Directors at Mobiance Pvt. Ltd
- Head Content Operational Support Systems (COSS) at Reliance Infocomm
- CEO at Enscaler
- Product Manager at Sharewave Inc
- Dir. of Product Management at Elcom Technologies
- Principal at Advanced Product Research Inc. (Sole Proprietorship)
- Consultant / Architect / Developer at Various IT Organizations
- Education
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- Indian Institute of Technology, Kanpur
- Recommended
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5 people have recommended Deepak - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Deepak Srinivasan’s Summary
Deepak Srinivasan has over 25 years business experience, with the last 15 focused on the interplay of consumers, devices and new media. He has conceived and launched service delivery models in the US, Europe and Asia. His expertise includes strategic sales, marketing and product management. He has successfully managed P&Ls from $2 million to $200 million.
He currently serves as the VP of Corporate & Bus Dev at Nokeena Networks, a Silicon Valley startup, pioneering technologies for new media infrastructure. At Nokeena Deepak is responsible for creating new markets, new verticals and strategic partnerships.
Till recently Deepak shared his time between Bangalore and Silicon Valley, helping incubate and mentor startups including C-Drive Careers and The Kamla Show. From Aug '07 through Jan '08, Deepak also headed Mobiance, a mobile LBS company.
As VP of Product Management at 24/7 Real Media, Deepak was responsible for the coordination of product management, product marketing, and product innovation worldwide. Prior to this, Deepak was with Reliance Infocomm (India) and was involved in planning and engineering for a multi-million home Video-over-IP rollout.
Before moving to Reliance, Deepak co-founded Enscaler Inc., a provider of middleware, applications and services for rights managed and secure streaming media.
Deepak's past experience also includes working with the Product Management team at Sharewave, a wireless home networking chip startup, since acquired by Cirrus Logic. As Director of Product Marketing with Elcom Technologies, a home networking startup, Deepak launched several consumer electronics products into North American retail, OEM and service provider channels. Earlier in his career Deepak consulted in software /IT in the US, Europe and India.
Deepak has a BS in Aerospace Engineering from IIT Kanpur and is a passionate military aviation and geopolitics buff. He counts a flight in a vintage Tiger Moth among his happiest moments.
Deepak Srinivasan’s Specialties:
Strategy
Business Development
Product Strategy
Product Management
Product Marketing
Startups
Venture Funding
Mentoring
Media Business Models
Internet Advertising
Search Engine Marketing
Digital Marketing
New Media, Interaction, Infrastructure
Consumer Generated Content
Web 2.0
Blogs
Podcasting
Streaming Media
Content Delivery Networks
Interactive Tv
Mobile Advertising/Applications
Location Based Services
Home Networking
Device Convergence
Databases
Deepak Srinivasan’s Experience
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VP of Corporate & Business Development
Nokeena Networks
(Online Media industry)
January 2009 — Present (7 months)
As VP of Corporate and Business Development my responsibilities include developing new markets, new verticals and forging strategic partnerships that further the competitive position of the company, create new revenue sources and add to the overall value of the business. I have now spent 15 years in just about every corner of convergence and digital media and I can say without hestitation that this last piece in that big jigsaw is going to be the most fun.
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Member, Board of Directors
C-DRIVE HR SERVICES PVT.LTD
(Privately Held; Staffing and Recruiting industry)
January 2008 — Present (1 year 7 months)
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Partner
Lattice Media Inc.
(Marketing and Advertising industry)
April 2004 — Present (5 years 4 months)
With my engagement at Nokeena I now spend most of time at Lattice Media mentoring entrepreneurs and advising on marketing and product strategy.
I was till recently consulting in the new media, mobile and interactive marketing space with clients in India, UAE and the US. My primary focus is to help clients incubate intrapreneurial ventures but I also advise them on new technologies and products.
This has been a busy few years but still leaves me time to mentor startups and entrepreneurs. Most recently I helped incubate C-Drive Careers, a "cult recruiting company" focused on high tech verticals and also serve on its Board. For the Kamla Bhatt Show, an online radio show focused on the Indian disapora , I get to share insights on marketing and content strategy (Kamla also happens to be my wife). -
CEO
Mobiance Inc.
(Privately Held; 1-10 employees; Information Technology and Services industry)
August 2007 — February 2008 (7 months)
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VP Product Management
24/7 Real Media Inc.
(Public Company; TFSM; Online Media industry)
June 2005 — July 2007 (2 years 2 months)
As VP of Product Management at 24/7 Real Media, Deepak was responsible for the coordination of product management, product marketing, and product innovation worldwide. He served with the team as it doubled revenue to in two years to $200 million with a successful exit after the acquisition by WPP.
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Board of Directors
Mobiance Pvt. Ltd
(Privately Held; 1-10 employees; Wireless industry)
April 2005 — July 2007 (2 years 4 months)
Privately held startup in Mumbai India. www.mobiance.com
They focus on Location Based Services for enterprise vehicle fleets as well as mobile salesforce productivity applications. I invested some seed money in this startup and provide guidance to the founders. -
Head Content Operational Support Systems (COSS)
Reliance Infocomm
(Public Company; 10,001 or more employees; Telecommunications industry)
July 2004 — June 2005 (1 year)
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CEO
Enscaler
(Internet industry)
November 1999 — January 2004 (4 years 3 months)
Deepak co-founded Enscaler Inc., a provider of middleware, applications and services for rights managed and secure streaming media. As CEO, Deepak grew Enscaler to multi-million dollar revenues with over 40 Fortune 1000 clients in enterprise, education and entertainment.
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Product Manager
Sharewave Inc
(Privately Held; 51-200 employees; Wireless industry)
April 1998 — October 1999 (1 year 7 months)
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Dir. of Product Management
Elcom Technologies
(Privately Held; 51-200 employees; Wireless industry)
May 1994 — October 1997 (3 years 6 months)
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Principal
Advanced Product Research Inc. (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Information Technology and Services industry)
January 1992 — April 1994 (2 years 4 months)
New Product Consulting
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Consultant / Architect / Developer
Various IT Organizations
(Privately Held; 1-10 employees; Information Technology and Services industry)
May 1985 — January 1992 (6 years 9 months)
Was developer and architect for various IT consulting companies.
Deepak Srinivasan’s Education
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Indian Institute of Technology, Kanpur
1980 — 1985
Additional Information
Deepak Srinivasan’s Websites:
Deepak Srinivasan’s Interests:
Military Aviation, Geopolitics, Product Design, Consumers
Deepak Srinivasan’s Groups:
South Asians in Media and Marketing (SAMMA)
MoMo (Mobile Monday) Bangalore
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IITKanpurAlumni -
SAMAJ -
Executive Suite -
On Startups - The Community For Entrepreneurs -
Inbound Marketers - For Marketing Professionals -
Advertising Professional -
Telecom Professionals -
IIT Alumni -
Mobile Advertising & Marketing -
The Enterprise Architecture Network -
Igniting Innovation -
Private Equity and Venture Capital Group -
CDN Industry -
Consultants Network -
Search Engine Strategies Conference & Expo -
NANOG - The North American Network Operators' Group -
eMarketing Association Network -
ThoseinMedia -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Startup Specialists -
Alumni Association IIT Kanpur -
Media Professionals Worldwide -
Streaming Media Professionals -
IETF - The Internet Engineering Task Force -
Future of Web Video -
Indian Telecom Industry -
Mobile start-ups - 5000+ members and growing! -
Talking Heads: A Who's Who of News Analysts & Commentators -
ABLE C-DRIVE - Life Science Career Platform (India)
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Entrepreneurial Dream Team
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MEF-Mobile Entertainment Forum Americas -
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc. -
MediaMojos - Access Group -
Online Video Platforms
Deepak Srinivasan’s Honors:
Past Committees and Organizations
IAB Mobile Committee
IAB Digital Video (Broadband) Committee
South Asians in Media and Marketing (SAMMA)
Speaking Engagements & Panels:
Headstart Bangalore - Jan 2008
MoMo Bangalore - Oct 2007
SAMMA - A New Media Revolution: How Wireless and Mobile are Changing the Game; Dec 4th 2006
IAB Leadership Forum: Agency Summit, Oct, 2006, New York
Ad-Tech, Sep 2006 London
Content World< May 14, 2002
Streaming Media West, 2002, San Jose
Streaming Media East, 2001, New York
Streaming Media West, 2001, San Jose
Streaming Media Europe, 2001, London
Broadband Home, Oct 2001, San Jose
Digital Hollywood, March 2001, San Jose
Digital Hollywood October 2001, Beverly Hill
Streaming Media West 2000, San Jose
Awards:
4 CES Design Engineering And Innovations Award - 1995-1997.
Deepak Srinivasan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
