Creative Director
Greater New York City Area
- Current
-
- ACD / AD Freelance at Freelance
- Past
-
- ACD / AD at RGA
- Sr. Art Director at Modem Media
- Art Director at Fox Sports
- Art Director / Designer at Freelance
- Connections
-
18
connections
- Industry
- Design
- Websites
Dedric Reid’s Summary
Dedric packs a combined 12 years experience in the creative fields of broadcast, gaming and the web. He has held positions in design, branding, corporate identity, and creative strategy and made a career of producing cutting edge and award-winning communications for Fortune 500 Companies such as: Adobe Systems, Hewlet Packard, MSN, Johnson & Johnson, Estee Lauder, and others.
Dedric Reid’s Specialties:
Creative Direction, Art Direction, Design, Animation, Programming
Dedric Reid’s Experience
-
ACD / AD Freelance
Freelance
(Design industry)
January 2006 — Present (3 years 7 months)
Agencies: Razorfish, Euro RSCG, Frog Design, Tribal DDB
Accounts: Adidas, Adobe, Cisco, Ebay, Estee Lauder, MSN, NBC, HBO -
ACD / AD
RGA
(Online Media industry)
May 2004 — January 2006 (1 year 9 months)
I Led creative teams from design conception to completion on award
winning customer acquisition and brand awareness campaigns.
I focused heavily on challenging multi-platform limitations to produce
dynamic, targeted marketing strategies.
Accounts: Johnson & Johnson -
Sr. Art Director
Modem Media
(Public Company; MMPT; Marketing and Advertising industry)
March 2003 — January 2005 (1 year 11 months)
I articulated immersive brand experiences focused on engaging consumers across channels, including: Viral Marketing, Email Marketing, CRM Integration, Mobile Marketing, Video, Digital POS, Kiosks, Print and Broadcast.
Accounts: Hewlett Packard -
Art Director
Fox Sports
(Sports industry)
February 2000 — December 2002 (2 years 11 months)
I guided junior design teams in the translation of gaming, media and
entertainment brands to the online environment. I also collaborated
with network partners to develop and drive concepts in a cross-media
environment, including: Mobile Marketing, Broadband-enabled video,
Interactive TV and Broadcast. -
Art Director / Designer
Freelance
(Design industry)
May 1996 — January 2000 (3 years 9 months)
Agencies: IDEO, Grey Advertising, Mccann Worldwide
Accounts: Covergirl, Maybelline, Kmart, J Records,
Rockstar Games, Calvin Klein.
Additional Information
Dedric Reid’s Websites:
Dedric Reid’s Honors:
Cannes Lions
Nokia Integrated campaign (2007)
Toyko Interactive
Sony Integrated campaign (2007)
One Show Interactive Awards
HP Integrated campaign (2005)
Adidas Microsite (2006)
Webby Awards
Kangaroos Microsite (2005)
CLIO - Awards
Covergirl Microsite (2004)
Pioneer Microsite (2005)
Dedric Reid’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
