
Healthcare, Consumer Products & Small Business - Strategy, Marketing & Sales Consulting - Consulting@DebraKurtz.com
Greater Chicago Area

Healthcare, Consumer Products & Small Business - Strategy, Marketing & Sales Consulting - Consulting@DebraKurtz.com
Greater Chicago Area
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Kurtz Consulting focuses on clients with sales and marketing solutions. We have deep vertical knowledge of healthcare, consumer products and small-to-medium businesses. Some recent engagements include:
• Business strategy and marketing plan for a company seeking new markets
• Marketing and clinical strategy for a medical device company
• New product launch for pharmaceutical, nutriceutical and medical diagnostics companies
• Marketing research to increase post-graduate enrollment for a leading university
• Assessment and performance management re-organization of a field sales force
• Loyalty program and word-of-mouth marketing
• Marketing and PR plan for a consumer packaged goods manufacturer
• Sales force audit and productivity optimization
• Blue Ocean Strategy for a service organization
* Visioning for a professional services firm
Prior to Kurtz Consulting, Kurtz was part of an executive team which grew a medical device company from under $20 million in annual sales into the $100 million market leader with over 80% market share and 15% EBITDA. Kurtz has experience in leading Sales, Marketing, Customer Service and Product Development functions.
Kurtz Consulting has experience in the following therapeutic states and technologies:
* Neonatology and pediatrics
* Wound care
* Ostomy
* Rheumatology and other auto-immune diseases
* OB, maternity and lactation
* X-ray/digital imaging
* PCR and NAT
* Microbiology and analytical chemistry
* Direct to Consumer marketing
Medical Technology, Pharmaceutical, Diagnostic and Healthcare Organizations
Professional Services Firms
Manufacturing
Chemicals
Consumer Products and Services
Strategic Planning
Marketing Plans
Marketing Research
Sales Management and Sales Incentive Compensation
Sales Force Effectiveness Audits and Optimization
New Product Development & Product Management
Business Development
Marketing Communications
Customer Service
Analytics