Regional VP West Coast, PointRoll
Greater Los Angeles Area
- Current
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- VP West Coast at PointRoll
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Dea Lawrence’s Summary
Dea Lawrence is a seasoned senior executive in the online industry specializing in sales and marketing. Currently she is responsible for the management and expansion of PointRoll’s West Coast sales team, driving revenue growth and developing and maintaining all advertiser and agency relationships.
As Vice President of Sales with The Variety Online Group, she was instrumental in the creation, development and growth of the business; creating and implementing the sales strategy for all online advertising sales. During her employ at Variety she increased revenue over 1000% and expanded the advertiser base to include automakers, consumer electronics, travel, fashion, finance, and other national marketers. She also forged partnerships, structured content deals and increased traffic.
Dea brought her online expertise to Reed Business Information first as an online consultant to Variety and 411 Publishing in May 2001. In that role she was responsible for the marketing strategy, building Variety’s online subscription revenue, redesigning the 411 products and marketing materials, and driving traffic to the sites. She previously had been the Director of Marketing for IFILMpro, and was responsible for the marketing of the IFILMpro website and for resource tools such as TV Tracker, Film Finders, ScriptShark and IFILMpublishing.
Dea served as VP of the Hollywood Creative Directory (HCD) in which she contributed to the development and revenue growth of the HCD product lines, including HCDonline -- during her tenure with HCD, subscription revenues quadrupled.
As an actress, Dea has appeared in several award-winning features, guest starred on episodics, soaps, and worked extensively in regional theatre, off-Broadway, Broadway national tours, commercials and print. Dea is completing a documentary with Saratoga Ballantine called “Troupers” about actors over 80 in Hollywood.
