Digital Optimization Manager at White Directory Publishers -- A Division of Hearst Holdings, Inc..
Buffalo/Niagara, New York Area
- Current
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- Digital Optimization Manager at White Directory Publishers -- A Division of Hearst Holdings, Inc.
- Past
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- Search Engine Optimization Specialist at Sayers Technology Holdings, LLC
- SEO and Web Marketing Manager at Rapid Performance Marketing
- Education
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- Bowling Green State University
- Genesee College
- Recommended
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3 people have recommended Dax - Connections
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- Industry
- Internet
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Dax Brady Sheehan’s Summary
Current: SEO and SEM product development and fulfillment for local, small to medium sized businesses nationwide.
Coming from a background in the much more competitive e-commerce telecommunications world local SEO, SEM presents different challenges. The idea at it's core is to bring the local merchant together with the local buyer. Which is something that at the end of the day you can be proud of and if ROBO (research online buy offline) continues to trend +70% local businesses are headed for a major rebound.
About Me: Multidisciplinary background including commercial production, documentary production, traditional print adverting and extensive web marketing.
With the Internet changing and evolving the ways businesses find, acquire, and maintain customers it is important to have a background that is both diverse and deeply knowledge based. With degrees in both English and Film and extensive web marketing work history I have a very strong skill set that I can use and sharpen each and every day on the web.
Dax Brady Sheehan’s Specialties:
Traditional Marketing: PR, Copy Writing, Video Commercial Producer/Director
Mobile Marketing: Application Product Development, Mobile Marketing, Application Marketing
Internet Marketing: Search Engine Optimization (SEO) and Search Engine Marketing, Reputation Management, Link Building Campaigns, Viral Marketing videos from production to marketing, Social Media Marketing, Blogging, eCommerce Search Engine Marketing, Internet Yellow Pages SEO, SEM
Dax Brady Sheehan’s Experience
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Digital Optimization Manager
White Directory Publishers -- A Division of Hearst Holdings, Inc.
(Privately Held; Publishing industry)
2008 — Present (1 year)
+ SEO and SEM product development and fulfillment for local small to medium sized businesses nationwide.
+ Actively train and manage a team of digital analyst's that strive for white hat, Google and other search engine best practices.
+ Develop and execute a Digital Optimization Plan for all White Directory sites and products in order to maximize site traffic and sales demand.
+ Responsible for devising and implementing tests with the Internet Group and Application Development teams and for continuous improvement of search testing technologies and processes.
+ Work with Corporate Partners to share resources and content.
+ Assist in educating and training Sales Force/Managers on a White Directory Publishers Digital Products. -
Search Engine Optimization Specialist
Sayers Technology Holdings, LLC
(Computer Hardware industry)
2007 — 2008 (1 year)
* Create national SEO campaigns that have lead to an increase in organic traffic by over 33%.
* Maintain top 5 organic listings across all manufacturers and super category search queries in extremely competitive b2b and b2c marketplaces. Most notable competitors Vonage, Cisco, Shoretel, Axis, the FCC and Wikipedia.
* Developed trainings of web marketing colleagues to continue their education on growing trends in search engine optimization and web marketing.
* Develop and employ best practices in taxonomy formulation to enhance indexing, browsing, search and retrieval as well as Search Engine Optimization for all Data Standards initiatives across enterprise level web sites.
* Created international search engine optimization campaigns leveraging Google base UK and De leading to a growth in unique visitors of 60%+ year over year. -
SEO and Web Marketing Manager
Rapid Performance Marketing
(Internet industry)
2005 — 2007 (2 years)
• Worked to provide in depth analysis of clients web sites including, key word research, site architecture analysis, internet market research including market competitiveness, and based on findings create SEO strategies to improve overall web visibility and conversion goals.
• Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, email campaigns and link building.
Dax Brady Sheehan’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- reference requests
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