Dawn Stoner

Current

• Principal at Analytics Insight
• Testing and usability consultant at Donordigital

Past

• Senior Account Executive at Donordigital
• Senior Consultant at Common Knowledge
• Manager at Care2.com

• Research Analyst at Pacific Growth Equities
• Associate Analyst at Deutsche Bank Securities

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Education

• The George Washington University
• The Johns Hopkins University

Recommended

3 people have recommended Dawn

Connections

127 connections

Industry

Internet

Websites

• My Company

Dawn Stoner’s Summary

Independent consultant to the non-profit sector with 15 years of professional work experience.

I take pride in my ability to help organizations define and execute strategies to increase their web revenues with no additional investments in marketing. A creative problem-solver with a passion for new challenges, I have deep knowledge of web analytics, including data collection, analysis and modeling, and strong experience with multivariate and AB testing techniques.

With four years of agency experience prior to becoming an independent consultant, I’m comfortable collaborating with designers, developers, strategists, marketers, writers, contractors, and senior management teams alike. I’m a hands-on professional that enjoys working closely with clients in both the U.S. and international markets.

Dawn Stoner’s Specialties:

Web Analytics, Multivariate and AB Testing, Web Usability, Online Fundraising, Financial Analysis and Modeling, Online Marketing Strategy, Business Writing, and Project Management.

Dawn Stoner’s Experience

• Principal

  Analytics Insight

  (Internet industry)

  September 2009 — Present (7 months)

• Testing and usability consultant

  Donordigital

  (Internet industry)

  September 2009 — Present (7 months)

• Senior Account Executive

  Donordigital

  (Privately Held; Fund-Raising industry)

  November 2006 — August 2009 (2 years 10 months)

• Senior Consultant

  Common Knowledge

  (Privately Held; 1-10 employees; Market Research industry)

  January 2006 — October 2006 (10 months)

• Manager

  Care2.com

  (Privately Held; 11-50 employees; Internet industry)

  November 2004 — January 2006 (1 year 3 months)

  Environmentally oriented search engine, forum and directory, with a shopping service that donates portion of sales to environmental causes.

• Research Analyst

  Pacific Growth Equities

  (Privately Held; 51-200 employees; Investment Banking industry)

  June 2002 — June 2004 (2 years 1 month)

• Associate Analyst

  Deutsche Bank Securities

  (Public Company; 10,001 or more employees; DB; Investment Banking industry)

  May 1999 — June 2001 (2 years 2 months)

Dawn Stoner’s Education

• The George Washington University

  MA , Elliot School of International Affairs , 1991 — 1993

• The Johns Hopkins University

  BA , International Relations , 1987 — 1991

Additional Information

Dawn Stoner’s Websites:

• My Company

Dawn Stoner’s Contact Settings

Interested In:

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