Digital Media Consultant, Communications Strategist, and Digital Signage Analyst
Greater Philadelphia Area
- Current
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- Principal at The Preset Group
- Media Consultant at Digital Signage Insights
- Communication Associate at The Vanguard Group
- Past
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- Partner at WA Media Group
- Analyst at Center For Applied Research
- Public Relations Intern at Garfield Group
- Education
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- The College of New Jersey
- Connections
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190
connections
- Industry
- Marketing and Advertising
- Websites
David Weinfeld’s Summary
From consulting to a multi-billion dollar health system on how to improve its internal communications to introducing groundbreaking mobile technology to the NBA, my background and experience make me uniquely qualified to usher new communication platforms into all types of businesses.
As a communications strategist and technology specialist, my talents extend to the fields of mobile marketing, social media, and emerging Web applications. My strategic and creative skills have been leveraged in media projects for a diverse range of clients, including Bon Jovi’s Arena Football League team and cable network A&E.
From interactive mobile technology to the real-time Web and social networking, I bring a fresh perspective to the digital signage industry. I am a tireless explorer of the opportunities that exist at the convergence point of media and technology. This is evidenced in my blog Digital Signage Insights, which focuses on digital signage and emerging technology’s role in media, retail, and enterprise businesses.
David Weinfeld’s Experience
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Principal
The Preset Group
(Partnership; Marketing and Advertising industry)
October 2009 — Present (2 months)
The Preset Group is a consulting partnership led by some of the most respected and widely experienced experts in the fast emerging and evolving digital signage industry. Preset is bolstered by a global roster of specialists in specific knowledge areas, such as audience measurement, IT network design, and business best practices.
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Media Consultant
Digital Signage Insights
(Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
As a specialist in the areas of social media, mobile marketing, digital out-of-home media, and experiential marketing, provide strategic management and marketing support to companies across the technology, media, and advertising industries. Key duties focus on strategic growth intiatives, media advisory services, and industry analysis.
Contribute to the development and growth of the global digital signage community through the publication of an industry blog. Analyze industry news, emerging technology, and the impact of digital out-of-home media on the broad advertising marketplace. -
Communication Associate
The Vanguard Group
(Privately Held; Financial Services industry)
October 2006 — Present (3 years 2 months)
Work within a specialized investment department tasked with providing high-level financial market information to internal Vanguard associates. Assist retail services associates heighten their understanding of the dynamics of Vanguard’s mutual funds and overall investment philosophy. Spearhead the analysis and revision of the Company’s contingency procedures, which includes designing training modules, drills, and process metrics.
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Partner
WA Media Group
(Marketing and Advertising industry)
August 2006 — September 2008 (2 years 2 months)
Member of the management team of a start-up company specializing in digital out-of-home advertising and new media. Developed operational strategy and led the Company’s business development efforts. Provided sales support and developed go-to-market strategies for emerging technology companies within the mobile marketing, digital signage, and alternative out-of-home media sectors.
- MegaPhone, Inc: Marketed the Company’s multi-player, phone call-based, collaborative gaming platform to domestic and international digital signage networks. Oversaw the development of an interactive mobile game that was featured in the Philadelphia Sixers arena during the 2008 NBA season.
- Motomedia, Inc: In support of the Company’s expansion into the United States, secured strategic business partnerships with real estate owners and introduced media agencies to the Company’s innovative advertising platform. -
Analyst
Center For Applied Research
(Privately Held; Management Consulting industry)
April 2006 — July 2006 (4 months)
Worked on project teams charged with redesigning a hospital system’s supply chain management model, improving the level of professionalism across the departments of an academic medical center, and balancing a health care system’s finance and quality initiatives.
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Public Relations Intern
Garfield Group
(Privately Held; Marketing and Advertising industry)
July 2004 — January 2005 (7 months)
Specialized in consumer products offered by Motorola’s Broadband Communications Sector. Wrote pitches and press releases, created media lists, drafted editorial calendars, and participated in brainstorming sessions. Spoke with editors and reporters from regional and national media outlets regarding the coverage of innovative Motorola products.
David Weinfeld’s Education
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The College of New Jersey
Bachelor of Science , Business Administration (Specialization in Marketing), Minor in Creative Writing , 2000 — 2005
Cum Laude Graduate, Dean’s List: 7 Semesters, TCNJ Honors Program, TCNJ full-academic scholarship recipient, Sigma Tau Delta English Honor Society
