Experienced Media Executive, Content Developer/Producer and Consultant
Greater Los Angeles Area
Experienced Media Executive, Content Developer/Producer and Consultant
Greater Los Angeles Area
David is a strategic multi-platform executive, content developer and consultant. He combines experience as a top entertainment executive and producer with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration, and producing premium branded content.
Moderator and Panelist at Digital Hollywood, CES, OMMA, NYTVF. LATVF and Montreal Comedy Festival
Digital and Interactive Innovation and Content Creation
Content Business Development and Negotiation
Executive Producer/Showrunner for Television, Digital and Branded Content
(Entertainment industry)
November 2007 — Present (1 year 9 months)
Strategic content development/production and consulting for television, digital media and branded entertainment.
Content business development including distribution strategy, business planning, product management, contract negotiation and artist representation.
Recent projects:
MANIA TV: General Manager/Executive Producer for branded interactive web series GOTHAM BACKSTAGE. Created format, demo and product materials.
DECA: Consultant for digital content studio. Developed interactive video website for business media series DOWN TO BUSINESS WITH PAT CROCE and wrote, produced and directed demo cycle content.
FOR YOUR IMAGINATION: Consultant/Advisory Board. Provide content strategy and business planning for this online media studio specializing in branded content, including vetting content for commercial distribution.
FAT GUY STUCK IN INTERNET: Executive Producer, Adult Swim. First live action comedy to move from online to broadcast. Pilot plus10 episodes featuring innovative green screen production.
Other select clients include: Daily Motion, Mindshare, MY Entertainment, Gotham Comedy Club,
(Entertainment industry)
January 2007 — November 2007 (11 months)
EVP Content
Led content strategy and media property business development for this startup digital media studio. Was responsible for content business strategy as well as development and management of the production slate. Additionally, identified and oversaw relationships and negotiation with content production talent.
(Media Production industry)
December 2005 — December 2006 (1 year 1 month)
Principal and partner for the launch of this interactive website featuring original branded content. ChannelBlast received over 8M page views during the launch cycle and attracted multiple press articles such as The New York Times, Forbes, and Broadband Today. (www.channelblast.com)
Initiated groundbreaking live flash format for shows to be streamed live, with live chatrooms allowing viewers to interact with the shows in real time. Website also featured community and E-commerce elements.
Business development strategy integrating marketing, PR and sponsorships. Also developed business plan and offering for Series A funding round.
Created and produced over 35 live episodes of three original shows featured on the website and brand channels
(Entertainment industry)
2003 — 2005 (2 years)
Independent producer and consultant. Packaged, developed and produced numerous pilots for prime time and cable networks, serving as Executive Producer and/or Showrunner. Also provided consulting and management services for artists and media companies including business development and content strategy. Select clients included HBO, Showtime, CBS, FBC, FX, TNT, UPN and Sony Television.
(Privately Held; 11-50 employees; Entertainment industry)
September 1998 — September 2002 (4 years 1 month)
Was recruited as part of the launch of this boutique production company founded by Will Smith. Was responsible for creating and overseeing the Television division and was Executive Producer for all projects. Was responsible for generating and maintaining the development slate, as well as overseeing the company’s production deals with Sony and Universal. Sold and produced 15 projects for prime time, cable and syndication including:
• Loose Cannon (WB)
• Motown Live
• Kenny vs. Spenny (Pilot for MTV)
• Good News (Syndicated Reality pilot, Studios USA)
(Entertainment industry)
February 1991 — June 1998 (7 years 5 months)
Lead creative executive for the development and production of 15 pilots and 10 ongoing series for the award-winning independent television production company. Generated and maintained the company’s development slate, identifying and hiring writers, directors and talent for all projects.
Production responsibilities included supervising series production and coordination with network executives. In addition, identified and negotiated numerous talent deals including Alan Ball (American Beauty) and Brett Butler (Grace Under Fire).
Projects included:
• That 70s Show
• 3rd Rock from the Sun
• Grace Under Fire (Executive Producer)
• Rosanne
• Cybill
• Cosby