David Rosenberg

Current

• Director of Emerging Media at J. Walter Thompson

Past

• Account Director at OWNP
• Marketing Manager at Campus Interaction

Connections

86 connections

Industry

Marketing and Advertising

David Rosenberg’s Summary

David Rosenberg is the Director of Emerging Media at JWT-New York. Having been at JWT for four years, David manages a team that focuses on strategic and operational programs leveraging social media marketing, gaming and mobile for clients ranging from Microsoft, Cadbury, Nestle, J&J as well as other travel and entertainment clients. Other JWT responsibilities include creating strategic partnerships and fully integrated programs such as the Emmy nominated, Clio and Effie winning , Domino’s Pizza and eBay program ‘Anything Goes’.

In addition, David constructed the marketing wire frame for ‘The Nursery’, a creative incubation and experimentation lab that produces original animation content in order to aggregate audiences on and offline. David has served on the Emmy Awards nominating committee and as presenter for the National Television and Arts and Sciences - Technology and Engineering category. David is a frequent speaker at a variety of conferences including Digital Hollywood, Mixx, PSFK and on the global front with WPP/JWT. David also sits on the WPP Social Media Task Force, the WPP North American Gaming Advisory Panel and often contributes to JWT corporate branding and new business development.

Prior to JWT, David lived and worked in San Francisco for eight years and finished up as Account Director on Electronic Arts’ flagship brand EA Sports for Odiorne Wilde Narraway + Partners/See Advertising.

Having experiences and a good perspective on integrated and blended media and communications and the ability to take complex topics and create understandable solutions provides me the vision and skills to thrive in this constantly changing market environment.

David Rosenberg’s Specialties:

Social Media Marketing, New Media, Digital, Brand Building, Video Games, Mobile, Strategic Partnerships, Business Development, Search Optimization, Technology, Management

David Rosenberg’s Experience

• Director of Emerging Media

  J. Walter Thompson

  (Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)

  June 2005 — Present (4 years 2 months)

• Account Director

  OWNP

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1997 — 2005 (8 years)

  Managed EA Sports account for Electronic Arts.

• Marketing Manager

  Campus Interaction

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  June 1995 — September 1997 (2 years 4 months)

  Interactive kiosks placed on college campuses nationwide.