David Palmer

David Palmer

Product Strategy Analyst at Boeing Commercial Airplanes

Greater Seattle Area
Market Research

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David Palmer's Overview


185 connections

David Palmer's Summary

Quantitative thinker, integrating competing business priorities from various stake holders as well as sundry data sources to arrive at strategies that ensure competitiveness over the long term. Specific areas of quantitative expertise include:

1) Risk Analytics. Expertise in applying Monte Carlo simulation to business case decisions and market forecasts.

2) Multi-variate Regression. Parametric based cost estimating in the aerospace industry.

3) Survey Research Design: research project, questionnaire, sample, etc. Demonstrated excellence in focus group moderation, in-depth interviews, and questionnaire design. Apply high-end analytics such as multi-variate analysis, latent class, perceptual maps and segmentation using survey data. Experience in pharmaceutical and government/non-profit industries.

Specialties: Regression Analysis, Categorical Data Analysis, Risk Analysis, Monte Carlo Simulation, Multivariate Analysis, Questionnaire Design, Sample Design, Latent Class Segmentation, Experimental Design

Computer skills: @Risk, MS Office, SAS, SPSS, R, S-Plus, SQL, VBA

Fluent in English and Spanish

David Palmer's Experience

Product Strategy Analyst

Boeing Commercial Airplanes

Public Company; 10,001+ employees; BA; Aviation & Aerospace industry

February 2012Present (2 years 8 months) Renton, WA

•Developed overarching strategy for two Boeing products in same market space
•Performed business case risk analysis with Monte Carlo simulation
•Integrated competitive intelligence activities

Public Company; 10,001+ employees; BA; Aviation & Aerospace industry

March 2008February 2012 (4 years) Everett, WA

•Used Monte Carlo simulation in supplier contracting to decrease financial risk of billions of dollars
•Created quantity discount buckets using k-means cluster analysis, contributed to 15% reduction ($400M) in supplier contracts
•Developed multivariate, non-linear regressions on part price for use in supplier negotiations – total worth of parts $16.6M
•Integrated data from cross-functional sources to support estimates
•Developed and taught parametric benchmarking course to other analysts
•Served as Diversity Council Co-lead and initiated trending of metrics to measure council’s success
•Designed and programmed relational database in MS Access, including user friendly interface

Project Leader


Privately Held; 501-1000 employees; Management Consulting industry

May 2006March 2008 (1 year 11 months) Phoenix, AZ

•Performed patient segmentation using Latent Gold® to recommend marketing approach for client's new acne drug
•Pioneered new types of studies for our office, including video ad testing and matched pair designs for studies of parents and children
•Managed multiple qualitative and online quantitative projects simultaneously, all with tight timelines
•Integrated behavioral and attitudinal data to identify key product attributes
•Analyzed competitive market trends to recommend brand positioning for pharmaceuticals
•Developed relationship with off-shore India analytics team to improve quality and reduce report preparation time by multiple days
•Won new projects and extended existing wave studies with research proposals
•Conducted in-depth interviews and survey instrument pre-testing
•Designed and tested on-line survey instruments

Graduate Research Assistant

University of Nebraska-Lincoln

Educational Institution; 5001-10,000 employees; Higher Education industry

August 2004May 2006 (1 year 10 months)

•Executed cross-cultural research using factor analysis to identify survey questions that represent the same construct in multiple cultures
•Employed latent class regression to model attitudes in EU countries
•Received first-hand experience with survey translation methods
•Facilitated a series of focus groups to evaluate website usability

David Palmer's Certifications

  • Game Theory

    • Coursera
    • May 2012

David Palmer's Skills & Expertise

  1. Survey Research
  2. Multivariate Statistics
  3. Monte Carlo Simulation
  4. Questionnaire Design
  5. Survey translation
  6. Project Management
  7. Sampling
  8. Spanish
  9. English
  10. @Risk
  11. JMP
  12. SPSS

David Palmer's Education

University of Nebraska-Lincoln

MS, Survey Research and Methodology


4.0 GPA

Emphasis in statistics.

Co-authored 5 studies presented at annual AAPOR conference:
-Understanding Effects of Different English to Spanish Translations: A case study of ISSP attitudinal questions
-Verbal Behaviors in Event History Calendar and Question-List Interviews: Interactions with Respondents' Race
-Attitude toward Science and Technology in European New Member Countries: A Cross-National Study
-Cross-national Measurement of Religion Effects on Public Attitude toward Science and Technology in European New Member Countries
-Some Elements Behind Trust in Government: Toward an Explanatory Model

Activities and Societies: AAPOR, ASA

Brigham Young University

Bachelor of Science, Statistics


3.98 GPA

Activities and Societies: President of Statistics Honor Society (Mu Sigma Rho) local chapter, 2002 Utah College Exit Poll, Undergraduate Research Assistant, Full Ride Scholarship

Brigham Young University Idaho (BYU-Idaho)

Associate, General Science

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