David Libby

Current

Media Relations at Bender Helper Impact
New Media Strategist at Citigate Cunningham
President at Two Pins Public Relations

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Past

Corporate Communications Director at DigiScents
Public Relations Manager at Niehaus Ryan Wong
Public Relations Manager at Parker Public Relations

Publicist at Dale C. Olson & Associates

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1 more...

Education

University of California, Los Angeles
California State University-Northridge

Recommended

17 people have recommended David

Connections

500+ connections

Industry

Public Relations and Communications

Websites

David Libby’s Summary

David Libby has been at the forefront of leveraging and integrating today’s communications technologies, traditional media and social and digital platforms. He was one of the early adopters of blogging and is a member of the Microsoft Online Services Social Media and Blogging Advisory Board. For over 15 years, David has focused both on the strategic and hands-on aspects of the public relations business and has represented companies including Google, Looksmart, Lyris Technologies, RightNow Technologies, Mark Logic, Gigya, Pheedo, SolutionSet, VentureLoop, Nickelodeon Kids & Family (with Bender Helper Impact), Semphonic, Linden Lab’s Second Life, Bonus.com, Radiance, The International Game Developers Association (IGDA), Gigex.com (renamed GameDaily.com and acquired by AOL), BigFix (with Citigate Cunningham), Palo Alto Software, Inigral, ReputationDefender.com, among many others. David has also led public relations and social media pro-bono campaigns for The San Francisco Bay Area Interactive Group and The Internet OldTimers List Foundation, a members-only list of more than 500 advertisers, marketers and public relations professionals from leading global brands.

David Libby’s Specialties:

public relations, social media, social media marketing, marketing, high tech public relations, pr, pr consulting, pr agency, pr firm, public relations firm, public relations agency, media relations, press and analyst relations, speaker and awards programs, start-up and emerging technology marketing strategy, business developments, and sales

David Libby’s Experience

Media Relations

Bender Helper Impact

(Public Relations and Communications industry)

February 2009 — Present (6 months)
New Media Strategist

Citigate Cunningham

(Public Company; Public Relations and Communications industry)

February 2009 — Present (6 months)
President

Two Pins Public Relations

(Public Relations and Communications industry)

April 2001 — Present (8 years 4 months)

•Secured and serviced an on-going list of emerging tech and brand name clients including Google, Looksmart, Lyris Technologies, RightNow Technologies, Mark Logic, Gigya, Pheedo, SolutionSet, VentureLoop, and Semphonic, among others
•Directed cross-functional marketing teams to implement full-service marketing and communications programs, including traditional media and analyst relations, marcomm, speaking programs, article writing and submission, web development, and social media
•Provided strategic counsel to up-and-coming B2B technology companies and implemented initiatives to spawn emerging markets and establish leadership in the space
•Formulated and successfully implemented programs to generate new business for clients, raising funds in excess of USD $16 million, executing IPOs, and driving company acquisition
•Developed and executed social media public relations programs through a variety of outlets
•Managed annual marketing and public relations budgets
Corporate Communications Director

DigiScents

(Public Relations and Communications industry)

1999 — 2001 (2 years)

•Formulated and implemented company’s public relations strategies with partners including Procter & Gamble, Givaudan, Quest International, Pacific Century CyberWorks, Eidos, Sega, Sony, and RealNetworks, among others
•Supervised global public relations team to execute strategies and maximize opportunities
•Created and managed the public relations and corporate communications budget
•Spearheaded and launched foundation programs including Speaker’s Bureau, Media Relations Program, Editorial Calendar, Crisis Communications Program, and Event Publicity (i.e. The Game Developer’s Conference, E3, COMDEX, CES, Fall Internet World, etc.)
•Secured awards for company from Macromedia, AMD, and Saatchi & Saatchi
•Served as company spokesperson
Public Relations Manager

Niehaus Ryan Wong

(Public Relations and Communications industry)

1998 — 1999 (1 year)

•Serviced clients including PIXAR Animation Studios (launched “A BUGS LIFE” and “TOY STORY 2”), Rollingstone.com (formerly Tunes.com), and Familywonder.com, (a SEGA owned company), and TriStrata, among others
•Composed strategic public relations plans and campaigns to develop clients’ sustainable identity and positioning
•Managed high-level press opportunities to optimize client exposure in all media outlets including TV, radio, print, and online
•Created publicity materials including PR plans, status reports, press releases, photo news alerts, and pitches
•Supported business development efforts with senior partners
Public Relations Manager

Parker Public Relations

(Public Relations and Communications industry)

October 1997 — June 1998 (9 months)

•Serviced clients including Sony’s motion picture GODZILLA, Star Trek: Voyager, Five Sisters Productions, Eagle Eye Films Inc., Eclipse Entertainment, Andre Miripolsky, Gosser Beer, Healthline Products, The Healing Center for Eastern & Western Medicine, Body Maxx Exclusive Training Center, New Stock Magazine and The Audrey Hepburn Children’s Fund
•Developed and executed clients’ publicity campaigns through identifying, targeting and securing proper media placement
•Created publicity materials including company profiles, press releases, photo news alerts, corporate press kits, biographies, production notes, and public service announcements
Publicist

Dale C. Olson & Associates

(Public Relations and Communications industry)

November 1994 — October 1997 (3 years)

•Serviced clients including Halle Berry, James Earl Jones, Shirley MacLaine, Marion Ross, Rod Steiger, Lynn Redgrave, Chuck W. Fries, the “the movie-of-the-week godfather,” Miramax Films, Paramount Studios, Sony Pictures Entertainment, Producers' Guild of America Awards, British Film and Television Awards “BAFTA,” American Movie Classics Fundraiser, Music Center Gala, Variety Children's Charity, Make-A-Wish Foundation, Aid for AIDS, and Continental Coin Company Annual Homeless Holiday Gift Giving
•Developed strategies to maintain and improve clients' images developing optimal publicity opportunities
•Created publicity materials including bios, pitch letters, items, press releases, press kits and production notes, credits, cast lists, public service announcements, and photo news alerts

David Libby’s Education

University of California, Los Angeles

none , Continuing Education in English and Journalism , 1994 — 1997

Activities and Societies:

• Researched journals and literary publications for the Dean of the Neuro Psychiatric Institute for completion of his book Chemical Dependency in the Health Professions
California State University-Northridge

BA , Psychology , 1988 — 1992

Activities and Societies:

Deans List, Business

Additional Information

David Libby’s Websites:

David Libby’s Interests:

technology, Internet, smart people, new ideas, reading, exercising

David Libby’s Groups:

East Bay MashEX, SF BIG, FountainBlue, SVASE, Internet OldTimers List Foundation

SVASE
Executive Suite
FountainBlue
On Startups - The Community For Entrepreneurs
Networked Recruiter (34,197+ total network) 3rd Largest Recruiting and HR & 2nd Largest Agency Group
SFBIG
Consultants Network
eMarketing Association Network
TopLinked.com (Open Networkers)
Online Advertising Professionals
Cal State Northridge Alumni Network
Private Equity Investment Group
Casual Games
Angel Investor Group
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Startup Specialists
Social Media Marketing
Public Relations and Communications Professionals
Forrester
BigFix
Flash Game Developers
Deal Flow Network™
The IT Job Board
Dow Jones Insight Group
Linked Oakland
East Bay Tech
Social Media Marketing Mavens
Tri Valley Business Forum
Twittering
East Bay MashEx
VentureLoop
Bay Area Web Analytics Wednesdays