David Kimrey

David Kimrey

Senior Director, Account Analytics at Conversant Media

Location
Greater Chicago Area
Industry
Marketing and Advertising

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David Kimrey's Overview

Current
Past
  • Manager, Business Intelligence & CRM at FTD
  • Analyst, Database Marketing & CRM at Orbitz
  • Analyst, Database Marketing at Draftfcb
Education
Connections

459 connections

Websites

David Kimrey's Summary

Digital marketing leader with a solid record of leading multichannel strategic CRM and analysis for a wide range of businesses, including some of the top 100 companies in Internet Retailer's list as well as various ad agencies and small start-ups.

Built successful marketing infrastructures and frameworks and have been recognized for generating million dollar plus revenue gains through strategic abilities in developing cutting edge CRM systems. Generated crucial insights by segmenting customer databases to identify and retain most profitable consumers and prospects, and have developed various strategies to create, execute and test high ROI marketing campaigns. I have a diverse background of marketing, analytics, technical and people skills.

Lead various business development opportunities on variety of retail, financial and B2B engagements,including multi-channel contact strategies leveraging predictive analytics, test and learn approaches, and a variety of segmentation methodologies.

Specialties:
- CRM & Digital Strategy
- Contact Strategy and Plans (email, display, conversion funnel and direct)
- Web Analytics & Conversion Optimization
- Predictive Analytics, Database Marketing & Segmentation
- Retention program development and measurement
- Expert user of Adobe Site Catalyst, Test & Target, Google Analytics
- SEO & Paid Search best practices
- Predictive Analytics & Market Planning

David Kimrey's Experience

Senior Director, Account Analytics

Conversant Inc.

2013Present (1 year) Greater Chicago Area

Senior Consultant, Marketing Analytics & Strategic Consulting

Experian Marketing Services

20102013 (3 years)

Director of Analytics, Digital CRM

Dotomi

20102010 (less than a year)

Senior Manager, Business Intelligence & CRM

TicketsNow.com

20072010 (3 years)

Manager, Business Intelligence & CRM

FTD

20062007 (1 year)

Analyst, Database Marketing & CRM

Orbitz

20052006 (1 year)

Analyst, Database Marketing

Draftfcb

20022005 (3 years)

David Kimrey's Skills & Expertise

  1. Web Analytics
  2. CRM
  3. Digital Marketing
  4. Analytics
  5. Direct Marketing
  6. Strategy
  7. Online Advertising
  8. Competitive Analysis
  9. E-commerce
  10. Lead Generation
  11. Digital Strategy
  12. Database Marketing
  13. SEO
  14. Strategic Partnerships
  15. Segmentation

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