Vice-President at Gerber Life Insurance Company
Greater New York City Area
Vice-President at Gerber Life Insurance Company
Greater New York City Area
I have been actively involved in direct to consumer marketing of insurance and other financial products. This includes the creation of new products and their implementation in a variety of business environments.
I have led large teams of professionals in marketing, sales and technical specialties, such as, consumer selection to marketing campaigns, analysis of response, conversion and retention models, development of marketing campaigns and collateral, post sales communication campaigns to improve retention, and a wide variety of legal issues impacting all areas of product development and sales.
My work has led to several products showing over 100% increase in premium per policy as well as significant increases in overall sales.
Marketing, Product Development, Retention Strategies, Process Improvement, Call Center Improvement, Sales, Training, Compliance, Legal
(Insurance industry)
Currently holds this position
(Non-Profit; 5001-10,000 employees; Financial Services industry)
September 1999 — December 2003 (4 years 4 months)
Product Development, Sales, Inter-divisional Projects
(Public Company; 10,001 or more employees; MET; Insurance industry)
May 1983 — September 1999 (16 years 5 months)
Marketing, Product Development, Financial Planning, Estate Planning, Business Planning, Training
LLM , International Economic Law & Competition , 1980 — 1981
1978 — 1980
BA , International Relations , 1974 — 1978