Creative Director
Greater New York City Area
Creative Director
Greater New York City Area
Graduated Kings College London in Computer Science and Business in 1991. Been online since 1984 and at the cutting-edge of digital and digital marketing since.
Developed worlds first interactive spots for Levi Strauss in 1995, some of the first ever in-video game advertising for Cadburys in 1994. And the world's first web-video spots for Sony UK in 1999.
Since then I've launched some of the world's most innovative brands and products online including the new VW Beetle, the world’s first digital camera for Sony, The BluRay Player, The Motorola RAZR2 and Q, and Starbucks coffee at home.
My work has exhibited in the Institute of Contemporary Arts and The Victoria and Albert Museum London. I've served on the D&AD, One Show and BIMA interactive awards juries and have personally won over 30 major awards for digital and film work including Cannes.
Thought Leadership
Digital Strategy
Creative development
Ecommerce
Social Media
(Public Company; PUB; Marketing and Advertising industry)
2009 — Present (less than a year)
Bought in to run the digital offering of Publicis in the West. So far that means the digital work for T-Mobile.
(Privately Held; Marketing and Advertising industry)
February 2008 — Present (1 year 10 months)
Heading up Strawberryfrog digital offering. This means launching major car brand in US, developing global multi-platform media properties for P&G and a major cosmetic e-commerce launch for 2009.
(Public Company; ipg; Marketing and Advertising industry)
January 2007 — February 2008 (1 year 2 months)
Global position, with responsibilities for all Motorola worldwide digital experiences.
Created global and award-winning work out of offices in New York, Sao Paulo, Toronto and London. Also pitched and won Starbucks interactive work and developed award-winning work based in US.
(Public Company; PUB; Marketing and Advertising industry)
2002 — 2007 (5 years )
Creatively ran UK office of Modem Media Digitas. Built creative department and in one year raised profile of agency to most awarded interactive agency 2005 in UK.
Asked by Digitas management to transfer to NY in 2005. Developed work for American Express Travel, launched Ameriprise and pitched , won and grew Samsung Global interactive business from nowhere to a $10m+ business. Also created Digitas's first TV and Cinema spots .
(Public Company; OMC; Marketing and Advertising industry)
January 1998 — 2001 (3 years )
Joined as Creative Director of fledgling digital offering from BMP DDB London. Quickly built department into highly awarded offering, and helped grow office from 30 in 1999 to 80 odd in 2000.
Developed Tribal DDB as a global agency network brand. Created identity and successfully launched Tribal DDB worldwide in London in 2000.
(Marketing and Advertising industry)
1997 — 1998 (1 year )
Developed global TV spots for Microsoft.
(Privately Held; Marketing and Advertising industry)
1996 — 1997 (1 year )
Developed first digital (and awarded) work for BBH, including the world first interactive brand ads for Levis Worldwide plus cutting edge work for Coca-cola and Polaroid in 1996,
(Privately Held; Marketing and Advertising industry)
1991 — 1996 (5 years )
Spend formative years as Media Researcher, software developer, IT guy and data analyst before finally finding a home as an Account planner in 1995. Worked on Whitbread, Sony and Levis accounts.
Bsc Honors , Computer Science , 1988 — 1991
Keen amateur Father.
Proud member of American Mathematical Society
Won over 30 major awards for interactive marketing including Cannes, D&AD, One Show, NY Festivals and BIMA awards.
Served on D&AD, One Show and BIMA Juries on multiple occasions.