
Social Media Relations consultant with deep experience in PR and journalism
Greater Los Angeles Area

Social Media Relations consultant with deep experience in PR and journalism
Greater Los Angeles Area
David Bloom has more than two decades of experience in entertainment, technology and politics as a studio executive, business school administrator, communications consultant and journalist.
He most recently was associate dean and chief communications officer for the Marshall School of Business at the University of Southern California.
He previously was principal at Words & Deeds, a Los Angeles-based boutique consultancy for media relations, communications and marketing with clients in entertainment and technology. He also worked as a member of the firm with Sitrick and Company, a crisis communications specialty firm.
Before that, he was vice president, corporate communications for famed film studio Metro-Goldwyn-Mayer. At MGM, he handled media and investor inquiries worldwide regarding the studio’s $4.9 billion acquisition by a Sony-led consortium of six companies. He had an integral role in worldwide anti-piracy efforts by the studio and by Hollywood’s trade group, the Motion Picture Association of America. He also oversaw, on behalf of MGM, media efforts by Movielink, the online movie-download service owned by MGM and four other studios.
He previously worked as a prominent journalist, most recently covering entertainment and technology issues for the Hollywood trade publication Variety and for technology investment magazine Red Herring.
Bloom previously worked at several metropolitan daily newspapers in California, Texas and Tennessee, writing about politics, entertainment, technology and business, while contributing freelance pieces to dozens of publications on a wide variety of topics, and winning several awards for investigative projects.
Bloom is currently a consultant and writer, with a wide range of interests
I integrate traditional media relations with social media tools, techniques and platforms to help companies tell their stories to the world in the most powerful fashion possible.
I combine that with strong big-picture strategy, expert writing skills, and wide-ranging relationships in technology, media, entertainment, politics and the arts.
(Public Relations and Communications industry)
April 2008 — Present (1 year 4 months)
I help companies make money, save money, engage with consumers and contain crises as a consultant on Social Media Relations. I blend deep background as a public relations executive, award-winning former journalist and expert in social media to help companies integrate traditional- and new-media tools in telling their story to a wide range of audiences. My clients include organizations in technology, entertainment, higher education and online industries. I am seeking a permanent position or partnership and project opportunities.
(Educational Institution; 10,001 or more employees; Education Management industry)
January 2007 — April 2008 (1 year 4 months)
Chief communications officer responsible for all marketing and communications efforts on behalf of the University of Southern California's highly rated Marshall School of Business, which provides undergraduate, graduate and professional programs in a wide variety of areas of specialization, including accounting, finance, marketing, operations, IT management and more. The school's areas of emphasis include global management, entrepreneurship/innovation and business ethics/decision-making.
(Public Company; 51-200 employees; Publishing industry)
September 2006 — January 2007 (5 months)
Sitrick And Company is a Century City-based firm specializing in business, financial, transactional and crisis communications, for an exclusive clientele of corporations, institutions and individuals. I work on issues affecting an array of those clients, particularly those from media, entertainment, technology and financial backgrounds.
(Self-Employed; 1-10 employees; Public Relations and Communications industry)
April 2005 — September 2006 (1 year 6 months)
Words & Deeds provides media relations, communications and related mar/com services, offline and on, for entertainment, tech and other companies. Recent and current clients include sourcing advisor RampRate; next-generation media-distribution service Solid State Networks; online product-placement service Media Matchmaker; online publishing site PageFish; entertainment/tech conference planning group iHollywood Forum; consultancy Nielsen Interactive Entertainment; and arts non-profits Hollywood Arts and Outpost for Contemporary Art.
(Public Company; 1001-5000 employees; MGM; Entertainment industry)
August 2003 — April 2005 (1 year 9 months)
Handled media relations regarding corporate matters, piracy and similar issues, capped by $4.9 billion sale of MGM to a consortium of five companies led by Sony. Represented the company with the Motion Picture Association of America on issues such as piracy and public-relations strategy and policy. Managed charitable and corporate-image advertising, some investor relations, as well as publicity matters for smaller functional divisions, while coordinating efforts by larger divisions. Managed internal corporate communications, image development, media training, speech writing for top company management.
(Public Relations and Communications industry)
2003 — 2005 (2 years)
(Public Company; 1001-5000 employees; Entertainment industry)
2001 — 2003 (2 years)
Covered the film industry and related technology developments, the videogame business, cable industry, politics and other areas
(Privately Held; 201-500 employees; Entertainment industry)
2000 — 2001 (1 year)
Covered the impact of technology on the entertainment and media industries
(Privately Held; 1001-5000 employees; Entertainment industry)
1992 — 2000 (8 years)
Covered politics and government for five years, then entertainment and technology for three more
(Public Relations and Communications industry)
1983 — 1987 (4 years)
Bachelor's of Journalism , news-editorial sequence , September 1979 — May 1983
art, music, movies, politics, technology, reading, writing
Board of Directors member, Outpost for Contemporary Art
member, LA Museum of Contemporary Art
member, Los Angeles County Museum of Art