Dave Cole

Dave Cole

President - No Limits Software

Greater St. Louis Area
Computer Software

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Dave Cole's Overview

  • Director of Software Engineering at Tripp Lite
  • Director of Research and Development at Systems Enhancement Corporation
  • Corporate Technical Support at Contel
  • Senior Engineer at Emerson Electric Co.

500+ connections


Dave Cole's Summary

Dave is an industry leader in the design and development of innovative solutions for managing data centers. He is the founder and president of No Limits Software, a software development company focused on data center auto-discovery, real-time monitoring, and management software.

He founded No Limits Software in 2009 and worked with a team of engineers to develop RaMP, a state of the art data center infrastructure management (DCIM) solution, as well as an intelligent cabinet solution which monitors and manages all of the equipment in a cabinet. He has a patent pending on an automated method for determining the exact location for all assets within a cabinet.

He was also the founder and president of The Advantage Group, a company focused on data center real-time monitoring and management software that was acquired in 2007 by Aperture Technologies (a division of Emerson Network Power).

He developed a 3-day Data Center Infrastructure Management course which he has taught to more than 1,000 students. The course can be taught onsite for companies and a professionally recorded online version is also available.

He has presented at Data Center Dynamics, Data Center World, AFCOM and other data center forums in the United States and Europe and has had numerous articles published in data center publications.

Dave Cole's Experience


No Limits Software

Privately Held; 11-50 employees; Computer Software industry

October 2008Present (6 years)

No Limits Software is a hardware and software development company focused on data center management solutions. Their flagship product, RaMP, is a DCIM solution which provides comprehensive real-time monitoring and inventory analysis combining exact location with system configuration and power and environmental properties.

RaMP is the first solution to provide 100% data accuracy, automatic discovery of detailed device configuration and exact location of all devices down to the rack unit.

Manager - Data Center Education

PTS Data Center Solutions

Privately Held; 11-50 employees; Information Technology and Services industry

January 2008February 2009 (1 year 2 months) Greater St. Louis Area

Developed and taught a data center infrastructure management course. I continue to teach the 3 day course onsite for companies and there is a professionally recorded online version available as well.

President - Real-Time Systems


Privately Held; 51-200 employees; Computer Software industry

July 2007January 2009 (1 year 7 months)


The Advantage Group

March 2000July 2007 (7 years 5 months)

The Advantage Group was an industry leader in the design and development of real-time monitoring tools for the data center.

The Advantage Group was acquired by Aperture Technologies in July 2007.

Director of Software Engineering

Tripp Lite

Privately Held; 201-500 employees; Computer Hardware industry

February 1998March 2000 (2 years 2 months)

Director of Research and Development

Systems Enhancement Corporation

February 1992February 1998 (6 years 1 month)

Corporate Technical Support


Public Company; 10,001+ employees; Telecommunications industry

February 1985January 1992 (7 years)

Senior Engineer

Emerson Electric Co.

Public Company; 10,001+ employees; EMR; Mechanical or Industrial Engineering industry

19801985 (5 years)

Dave Cole's Patents

Dave Cole's Certifications

  • Microsoft Certified Professional MCP MCP+I MCSE

    • Microsoft
    • License 36404
  • Certified Data Centre Professional

    • ICOR
    • License 02190028013427
  • ITIL version 3

    • OGC

Dave Cole's Publications

  • DCIM - Lather, Rinse, and Repeat

    • No Limits Software
    • September 2014
    Authors: Dave Cole

    This white paper discusses methods for replacing the “lather,rinse, repeat” manual entry of asset data
    with auto-discovery tools to reduce the data collection time and cost, increase the accuracy of the data, and provide ongoing, automatic audits to verify the data.

  • DCIM - What Problem Are You Trying to Solve?

    • No Limits Software
    • April 2014
    Authors: Dave Cole

    Like solving a word problem in Algebra, you have understand the problem you're trying to solve. This white paper discusses the steps you need to take to define the problem you want a DCIM solution to solve. By knowing the problem, you are much more likely to choose a solution which meets your needs.

  • IT Asset Management: The Foundation for DCIM

    • Data Center Management Magazine
    • January 2014
    Authors: Dave Cole

    While there is confusion over what set of functionality constitutes a DCIM solution, most DCIM vendors would agree that, at its heart, DCIM must begin with IT Asset Management (ITAM). The article discusses the importance of beginning with accurate asset information and the implementation of processes to ensure the data remains accurate. Important considerations include the cost and accuracy of the initial data collection, the continued accuracy of the asset data, support for change management, and the cost of auditing the data.

  • Pros and Cons of DCIM

    • Data Center Management Magazine
    • November 2013
    Authors: Dave Cole

    DCIM can be a valuable tool in helping you to manage the data center. It is important that you take a critical eye when deciding to implement a DCIM solution. Don’t just look at the pros. You should look also at the carefully at the cons, many of which can be reduced, or even eliminated, by choosing the right DCIM solution to fit your needs and through proper preparation before the solution is implemented.

  • Facilitating a Data Center Move with DCIM

    • Data Center Management Magazine
    • March 2013
    Authors: Dave Cole

    Through the use a a Data Center Infrastructure Management (DCIM) solution, data center managers can dramatically cut the planning time, reduce the risk, and lower the overall man-hours needed to complete the relocation.

  • Managing the Data Center One Rack at a Time

    • No Limits Software
    • February 2013
    Authors: Dave Cole

    This white paper addresses the rationale for managing at the rack level and discusses
    the concept of a rack as an intelligent device rather than simply a housing unit for IT

  • Executive Guide to Data Center Infrastructure Management (DCIM)

    • Data Center Knowledge
    • June 2012
    Authors: Dave Cole

    Today’s data centers are more complex, more interdependent and more critical than ever before. This has led to the need for more intelligent and automated IT infrastructure management. The tools which enable the data center team to effectively and efficiently operate this complex environment have been grouped into a classification of solutions known collectively as Data Center Infrastructure Management (DCIM).

  • Data Center Energy Efficiency - Looking Beyond PUE

    • No Limits Software
    • September 2011
    Authors: Dave Cole

    While PUE can provide valuable information for measuring data center energy efficiency, it should be considered as only one component in a comprehensive energy management program.

  • Automated Change Management in the Data Center

    • No Limits Software
    • July 2012
    Authors: Dave Cole

    This white paper discusses the importance of automating the change management
    process to detect changes made to the IT and facilities infrastructure which might
    have been made outside of the standard procedures. The result will be higher
    availability, less time spent analyzing outages, and less time spent on unplanned work.

  • The Real Cost of Manual Asset Management

    • No Limits Software
    • April 2011
    Authors: Dave Cole

    What is often lost amidst the “bells and whistles” of the various asset management solutions is the true cost of managing these assets. People are often surprised to find that the cost of gathering the IT asset data is often as much as or even more than the cost of the management system itself. This white paper will attempt to put some real numbers around the cost of using manual data entry to maintain an accurate record of your IT assets.

  • IT Asset Management - Searching for the Optimal Solution

    • No Limits Software
    • January 2011
    Authors: Dave Cole

    Comprehensive management of IT equipment at the rack level must consider space, power and cooling. This white paper addresses the state of the systems and related technology currently being used to address rack level management and provides criteria to use in the search for an optimal solution.

  • Managing the Infrastructure Management Elephant

    • Mission Critical Magazine
    • July 2010
    Authors: Dave Cole
  • Monitoring: a questionable technology?

    • SNS Europe
    • March 2008
    Authors: Dave Cole
  • Current Trends in Data Center Monitoring

    • Aperture Technologies
    • February 2008
    Authors: Dave Cole
  • 7 Reasons for Breaking Down the Wall Between IT and Facilities

    • The Data Center Journal
    • April 2008
    Authors: Dave Cole
  • 10 Things to Consider Before Choosing a Data Center Monitoring Solution

    • The Data Center Journal
    • September 2006
    Authors: Dave Cole

Dave Cole's Skills & Expertise

  1. Infrastructure Management
  2. Data Center
  3. UPS systems
  4. Infrastructure
  5. Enterprise Software
  6. IT Operations
  7. IT Management
  8. Disaster Recovery
  9. Agile Methodologies
  10. Cloud Computing
  11. Hardware
  12. Business Continuity
  13. Management
  14. Vendor Management
  15. Virtualization
  16. Technical Support
  17. Security
  18. Integration
  19. Solution Selling
  20. Leadership
  21. IT Service Management
  22. IT Strategy
  23. Storage
  24. SaaS
  25. Managed Services
  26. Enterprise Architecture
  27. Professional Services

View All (27) Skills View Fewer Skills

Dave Cole's Education

University of Missouri-Saint Louis

BS, Computer Science

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