Daryl Colwell

Location
Greater New York City Area
Industry
Online Media
Recommendations2 people have recommended Daryl
500+connections

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Background

Publications

Back to the Future with Pay-Per-Call Marketing(Link)

Direct Marketing News
May 2014

What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.

Mobile Payments Could Be a Gold Mine, but Need a Jump Start With Consumers(Link)

Ad Age
June 2012

An in depth look on mobile payments and where things may be going in the industry.

Brands Need To Shift From Content Marketing To Content Promotion(Link)

CMO
November 2013

The term “content marketing” has been the focus of most marketers at some point in 2013. Whether you think content marketing and its various offshoots—native advertising, videos, infographics, etc.—are the savior for what ails advertising, or if you staunchly believe it’s all hype, it’s hard to deny that it has the attention and advertising dollars of some of the world’s biggest brands.

Mobile Wallet Is Expanding, But Hype Doesn't Match Reality(Link)

MediaPost
August 2012

Thoughts on the issues and stumbling blocks the mobile wallet industry is facing.

Interview about Matomy(Link)

Performance Marketing Insider
June 2014

Heather Vale Goss of Performance Marketing Insider talks with Daryl Colwell, Senior VP of U.S. Sales and Business Development for Matomy. In this interview at LeadsCon in Las Vegas, discover what Matomy is, why they give away foam rubber marshmallow men, how they help marketers increase their ROI, and what sets them apart from the competition. Also find out just how big their operation is, what verticals they are most successful with, and what you'll see in the future.

Skills

  • Email Marketing
  • Online Marketing
  • Affiliate Marketing
  • Marketing
  • Lead Generation
  • Online Advertising
  • Customer Acquisition
  • Mobile Marketing
  • SEM
  • Digital Marketing
  • PPC
  • Online Lead Generation
  • Direct Marketing
  • Strategic Partnerships
  • Social Media Marketing
  • SEO
  • Thought Leadership
  • Sales Management
  • Sales
  • Digital Strategy
  • Interactive Marketing
  • Business Development
  • Media Buying
  • Ad Networks
  • Digital Media
  • Mobile Advertising
  • Web Analytics
  • Search Advertising
  • Web Marketing
  • Integrated Marketing
  • Google Adwords
  • Behavioral Targeting
  • See 17+  See less

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