Darryl Walter

Current

• Director of Membership Marketing and Conferences at The Wildlife Society

Past

• Membership Marketing Manager at American Association for the Advancement of Science, Science Magazine
• Circulation Marketing Manager at USA TODAY
• Database Marketing Manager at Special Olympics

• Strategic Planner at Craver, Mathews, Smith & Co.
• Political Analyst at National Committee for an Effective Congress
• Staff Assistant at Office of Senator Howard Metzenbaum

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3 more...

Education

• Kent State University
• Brush High School

Recommended

22 people have recommended Darryl

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company

Darryl Walter’s Summary

Seasoned marketing strategist with a global record of success in direct marketing, circulation marketing, fund raising, and branding. Directs the development and implementation of all membership/customer acquisition, membership/customer retention and branding using direct mail, e-marketing, telemarketing, partnership marketing, and trade show marketing.

Darryl Walter’s Specialties:

Association membership marketing, branding, direct marketing, e-marketing, social marketing, partnership marketing, circulation marketing, fund raising, database marketing, retention marketing, member benefits

Darryl Walter’s Experience

• Director of Membership Marketing and Conferences

  The Wildlife Society

  (Non-Profit; Non-Profit Organization Management industry)

  August 2008 — Present (1 year)

  .Increased year-over-year membership by more than 13%.
  ·Directing the implementation of a new renewal program by creating a new renewal series as well as moving the program from a calendar year expire to an anniversary expire date.
  ·Directing the logistical planning and program planning of The Wildlife Society’s Annual Conferences including all marketing, branding, and site selection.
  ·Developed Annual Conference e-newsletter series resulted in the largest advanced registration in the history of the conference.
  ·Managing Editor of The Wildlifer, the publication of record for The Wildlife Society.
  ·Directing outside marketing agency on the development of a brand identity guide.
  ·Creating unified membership model for the 100+ subunits of The Wildlife Society.
  ·Launched Making Tracks: The Wildlife Society Blog, Wildlife Society LinkedIn Group, and Wildlife Society Twitter Feed.

• Membership Marketing Manager

  American Association for the Advancement of Science, Science Magazine

  (Non-Profit Organization Management industry)

  April 2003 — August 2008 (5 years 5 months)

  ·Reduced the annual attrition rate for Science Magazine, from an average of 8% per year to just 0.2% in 2004. Created innovative membership marketing programs resulting in an increased BPA audited circulation on a year-over-year basis since 2005.
  ·Implemented an innovative renewal program with a customized form with each member’s personal demographics. This program included the management of the renewal telemarketing program that generated a 5:1 ROI.
  .Developed a membership conversion program, with a welcome telemarketing call that increased the first year conversion rate by 12%.
  ·Created a trade show sales program that increased the number of memberships sold at trade shows from 164 in 2003 to 1,112 sold in 2007, an increase of more than 578% during my tenure.
  ·Created the Spring and Holiday Gift Campaigns, resulting in an additional 1,000 new members annually. Implemented the Spring Direct Mail Program, which accounted for more then 1,000 new members annually.
  ·Managed the AAAS/Science branding campaign including national sponsorship spots on National Public Radio, newspaper, online, outdoor, and transit advertisements.
  ·Managed the creation of new marketing collateral such as the New Member Kit, building banners, AAAS brand identity video, and the “I am a Scientist” videos.
  ·Directed the marketing launch of Science Digital resulting in a steady upward growth since launch.
  ·Implemented and expanded new member benefit programs via partnerships with Apple, Bank of America, GEICO, Barnes & Noble.com, Office Depot, and Discovery Channel.
  ·Created the cross-departmental Marketing Around AAAS group that contributed to collaboration between the membership marketing department and the four program areas of AAAS.
  ·Implemented new membership partnership programs with American Bar Association, National Postdoctoral Association, Cold Spring Harbor Labs, Association for Women in Science, and various science museums.

• Circulation Marketing Manager

  USA TODAY

  (Public Company; 1001-5000 employees; GCI; Newspapers industry)

  April 1999 — April 2003 (4 years 1 month)

  ·Directed and managed all subscription acquisition marketing programs using the internet, direct mail, telemarketing, and partnership marketing for USA TODAY.
  ·Developed and managed the sales plan for the 21 USA TODAY circulation market offices throughout the country.
  ·Increased subscriptions sales from online sources from 12,000 in 1999 to 48,000 in 2002.
  ·Created and managed the USA TODAY merchant affiliate program through Commission Junction.
  ·Presented marketing proposals and developed sales strategies for metro and local newspaper delivery partners.
  ·Project Team Leader for the USA TODAY- AT&T WorldNet co-branded ISP partnership-marketing program.
  ·Forecasted response rates for promotional campaigns and performed back-end analysis using SQL and Access.
  ·Managed budget and negotiates with vendors for circulation marketing programs.
  ·Recipient of DMAW Gold and Bronze Maxi Awards and three USA TODAY Jewell Awards.

• Database Marketing Manager

  Special Olympics

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  September 1996 — April 1999 (2 years 8 months)

  ·Oversaw and managed activities of direct marketing agency and fulfillment service bureau.
  ·Managed 3.5 million record marketing database (individual donors, corporations, volunteers, and families) for a direct marketing program that generated more than $24 million in annual revenue.
  ·Directed the integration of 44 chapter databases to enhance a centralized marketing database.
  ·Developed and managed direct mail programs in Europe; researched the viability of creating direct mail programs in South America.
  ·Projected annual revenue and retention rates for chapter partners and developed distribution tables.
  ·Directed donor survey study and organized focus groups of organizational stakeholders.
  ·Presented at senior management meetings and multiple sessions at annual three-day conference.

• Strategic Planner

  Craver, Mathews, Smith & Co.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  September 1994 — July 1996 (1 year 11 months)

  ·Managed comprehensive strategic direct marketing programs for national non-profit organizations with industry leading direct response consulting agency.
  ·Prepared and presented monthly performance reports and test analysis to organizational senior level management.
  ·Selected direct mail prospecting lists and performed back-end analysis of fulfillment results by lists and packages for donor acquisition campaigns.

• Political Analyst

  National Committee for an Effective Congress

  (Non-Profit; 11-50 employees; Political Organization industry)

  March 1990 — September 1994 (4 years 7 months)

  ·Designed and managed political database; analyzed more than 300 political electoral targeting reports.
  ·Created political and demographic maps and graphs for associations and national publications.
  ·Consulted with Members of Congress and state party organizations to develop Congressional Redistricting plans using 1990 Census and political information.

• Staff Assistant

  Office of Senator Howard Metzenbaum

  (Government Agency; 11-50 employees; Legislative Office industry)

  February 1987 — March 1990 (3 years 2 months)

  ·Researched and drafted responses to constituent inquires.
  ·Conducted legislative analysis using on-line computer databases.
  ·Met with constituents to discuss legislative initiatives and policy.

Darryl Walter’s Education

• Kent State University

  BA , American Studies , August 1982 — December 1986

• Brush High School

  1979 — 1982

Additional Information

Darryl Walter’s Websites:

• My Company

Darryl Walter’s Interests:

American history, baseball, music, travel

Darryl Walter’s Groups:

Direct Marketing Association, DMA,
Direct Marketing Association of Washington, DMAW,
American Society of Association Executives, ASAE,
Kent State University Alumni Association,
Carderock Springs Elementary School Education Foundation Board Member,
BCC Baseball Coach

•    Inbound Marketers - For Marketing Professionals
•    American Association for the Advancement of Science (AAAS)
•    eMarketing Association Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Social Media Today
•    Kent State University Alumni Association (official group)
•    ASAE & The Center for Association Leadership
•    Direct Mail Group
•    Bridge Conference 2008
•    DMAW Members
•    FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Circulation/Fulfillment Specialists
•    ALPSP
•    The Wildlife Society
•    Association Marketing Today!
•    College of Association Marketing
•    E-Commerce Careers
•    Digital Analytics

Darryl Walter’s Honors:

Professional Conference Presentations:

Wildlife Management Institute, Arlington, VA,, March 18, 2009

Direct Marketing Association of Washington/Association of Fundraising Professionals – Bridge Conference, Washington, DC, July 24, 2008

Magazine Publishers of America – Digital Magazines in The Media Mix, New York, NY, May 6, 2008

Direct Marketing Association of Washington – 5th Annual Association Day Conference, Washington, DC, October 30, 2007

American Society for Association Executives – Membership and Marketing Conference, Baltimore, MD, June 21, 2007


DMAW Maxi Award Winner - Gold 2003
DMAW Maxi Award Winner - Bronze 2001

Darryl Walter’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch