President & Co-Founder, Indusblue Inc.
Toronto, Canada Area
- Current
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- Co-Founder & President at Indusblue Inc.
- President & CEO at Smoke & Mirrors Records Inc.
- Education
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- University of Waterloo
- Birla Institute of Technology
- Recommended
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- Industry
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- Websites
Darren Pereira’s Summary
Darren Pereira leads the growth of Indusblue, the Toronto-based interactive advertising agency he co-founded with his brother, Dayton in 2002.
Darren’s role is to find the leading brands that will benefit from Indusblue’s unique talent for inventing, producing and executing powerful and persuasive online strategies and stunning creative. His outgoing personality, combined with an extensive technical background (as a programmer and a Masters in Electrical Engineering) makes him a natural liaison between the clients and the creative and development teams.
Under Darren’s leadership, Indusblue’s unique mix of talented programmers, designers and producers have propelled it to the top ranks of the highly competitive interactive advertising market. Clients like the CBC, the CFL and Diageo depend on Indusblue’s award-winning creative technology to help them build an online dialogue with their customers. Indusblue also works with mass advertising agency partners like Taxi, Wunderman and Publicis.
Anyone who meets Darren is impressed by his passion for delivering the best experience possible. He is proud of the “rock star team” he works with and the mushrooming client roster. His goal is to make Indusblue synonymous with the best creative agency in the interactive advertising business.
In 2006, Darren found another outlet for his entrepreneurial spirit and launched Smoke & Mirrors, his own hip-hop recording label. In just eight months, he signed and promoted a talented Toronto musician who has become a fixture at local clubs. The label has a recording studio and video production facilities in Indusblue’s office, and also provides additional sound production opportunities for the company’s clients.
Darren often speaks at industry events and local schools about music and advertising, reminding students in particular about the role that sales plays in a successful business.
Darren Pereira’s Experience
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Co-Founder & President
Indusblue Inc.
(Internet industry)
October 2002 — Present (7 years 2 months)
Darren Pereira is Director, New Business Development with Indusblue, the Toronto-based interactive advertising agency he co-founded with his brother, Dayton in 2002. Darren’s role is to find the leading brands that will benefit from Indusblue’s unique talent for inventing, producing and executing powerful and persuasive online strategies and stunning creative. Darren was born in India, educated in Dubai and India and holds a Masters in Electrical Engineering from the University of Waterloo. In 2006, Darren found another outlet for his entrepreneurial desires and launched Smoke & Mirrors, his own hip-hop recording label, which has gained a following in Toronto and the US.
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President & CEO
Smoke & Mirrors Records Inc.
(Music industry)
November 2000 — Present (9 years 1 month)
As the digital revolution continues to affect the music and advertising industries, business models must continue to adapt to the changing landscape.
We create multi-media platforms for distribution that include online games, offline landscapes with digital interactions, mobile apps and most recently iphone apps.
Check out our latest artist, PAGE at:
www.myspace.com/pagesmokeandmirrors
"Still Fly" is that record that you hear on the radio everywhere.
(Distributed digitally by KOCH)
Darren Pereira’s Education
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University of Waterloo
MASc , Electrical Engineering , 1996 — 1999
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Birla Institute of Technology
MASc , Electronic & Computer Engineering , 1992 — 1996
