
Communications professional helping information technology teams tell their stories and enhance their reputations.
Greater Chicago Area

Communications professional helping information technology teams tell their stories and enhance their reputations.
Greater Chicago Area
Darren Luke is a highly versatile communications professional with 6+ years of experience in communication strategy development, campaign execution, interactive communication, and more.
He is open to learning more about full-time, freelance, or contract opportunities.
Internal Communication, Employee Communication, Non-Profit Communication, Health, Health Care, Technology, Interactive Communication, Strategic Communication, Branding, Copywriting, Editing
(Partnership; Law Practice industry)
June 2009 — Present (2 months)
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
April 2007 — Present (2 years 4 months)
Copywriting and editing for pro bono team that is redesigning website for the Daniel Murphy Scholarship Fund to improve site organization and user experience.
Wrote annual report for the Lawndale Christian Development Corporation, a real estate and community development charity serving Chicago's Lawndale neighborhood
Provided copywiritng services as part of Taproot team to develop individual giving brochure for The Emergency Fund, a Chicago-based homelessness prevention organization.
Served as copywriter/editor for complete redesign of HeartlandAlliance.org. Wrote and edited navigation and body copy to establish brand and voice, improve site organization, functionality, and user experience.
(Non-Profit Organization Management industry)
February 2005 — Present (4 years 6 months)
Built BeyondTalent.org website including site architecture, navigation copy, static page copy, graphic design, and site infrastructure including content management system selection and implementation.
Created Beyond Talent logo and visual identity.
Provide ongoing website support and marketing, communcations, and technology consulting.
(Public Company; ABN; Banking industry)
July 2008 — June 2009 (1 year)
ABN AMRO’s global Corporate Information Security Office is recognized a leader in providing proactive information security to protect the bank and its customers.
Acquired by a consortium of banks (Royal Bank of Scotland, Fortis, and Santander) in 2007, ABN AMRO’s Corporate Information Security Office continues to provide its industry leading information security services during the separation and integration processes.
As internal communication consultant to CISO, I provide advice, counsel and strategic communication services to the Global Chief Information Security Officer and other senior leaders in the group, to ensure that CISO maintains its reputation as a leader in information security services, and that CISO staff members are engaged in, and prepared for, the transition following the acquisition by the consortium banks.
(Public Company; 10,001 or more employees; PEP; Consumer Goods industry)
August 2007 — July 2008 (1 year)
"One Up" is PepsiCo's business process transformation initiative, which is integrating the information technology, business intelligence, and resource management across all of PepsiCo's divisions.
Organized into distinct releases, One Up utilizes a cross-release technology team. I lead internal communication efforts for this team and also contributed to the technology team's organizational health initiatives focusing on work/life balance, performance feedback & coaching, and career progression.
(Non-Profit; 11-50 employees; Health, Wellness and Fitness industry)
February 2003 — January 2007 (4 years)
Developed outreach campaigns utilizing TV, radio, print, and web advertising as well as editorial content to increase participation in medical screenings and raise awareness of kidney disease
Wrote and edited copy for press releases, annual reports, newsletters, web pages, brochures, PSAs, scripts, and executive presentations
Ensured alignment of communication initiatives with strategic communication goals for both internal and external audiences
Managed content and design of all interactive efforts including website and 11,000 subscriber e-newsletter
Worked with local media contacts to place stories, gain event sponsorship, and increase Foundation exposure
Recruited, trained, and managed speakers’ bureau consisting of medical professionals, patients, community leaders for speaking engagements and media appearances
Performed graphic design and publication layout in Adobe Creative Suite (Illustrator, InDesign, Photoshop)
MA , Public Communication , 2004 — 2006
Attended school part-time while working full-time
BS , Mass Communication , 1997 — 1999
Electrical Engineering 1992 — 1995
Open-Source Technology, Audio Production, Musician-Electric Bassist, Black & White Photography