Darrel Rhea

Current

CEO at Cheskin Added Value
CEO at Cheskin

Education

Johnston College
University of Redlands

Recommended

6 people have recommended Darrel

Connections

500+ connections

Industry

Design

Darrel Rhea’s Summary

Darrel has 28 years of consulting to executive management of Fortune 1000 companies, providing industry thought leadership demonstrated by two decades of public speaking around the world, media interviews and authoring articles, blogs and co-authoring the book "Making Meaning." He has made significant contributions to the fields of Design, Market Research, Design Research and Branding.

Darrel coaches CEOs on how to use customer-led innovation and design to build platforms for organic growth. He is a seasoned group facilitator of strategy development. He has helped many global organizations build internal design, research and user experience departments. And he has participated and led scores of major innovation initiatives.

A frequent keynote speaker at major events, Darrel addresses a wide range of industry groups such as The Forbes CEO Conference, the World Economic Forum’s Summer Davos Conference, The Consumer Electronics Association CEO Summit, The Design Management Institute, The Product Development Management Association, The American Institute of Graphic Artists, The Industrial Design Society of America, The Color Marketing Group, The American Institute of Architects, and The Association of Professional Design Firms.

He has also lectured at many academic institutions, including MIT’s Sloan School of Management, Berkeley’s Haas School of Business, St Joseph’s Haub School of Business, Northwestern’s Kellogg School of Management, Carnegie Mellon’s School of Design, Parsons School of Design, Art Center College of Design, Harvard Graduate School of Design, and many others.

Darrel Rhea’s Specialties:

Innovation strategy, processes, market opportunity assessments, customer segmentation and profiling, concept development, design research, and design management.