
President & Co-Founder at DailyChallenge.org
Toronto, Canada Area

President & Co-Founder at DailyChallenge.org
Toronto, Canada Area
I am a professional web strategist and social media marketing consultant.
* I am a firm believer that social media can be used to create social good.
* I am a professional SEO marketer.
* I am a professional Web 2.0 blogger.
* I have been a Senior Project Manager for over 41 web initiatives over the last 5 years.
* I have worked with both private & public organizations.
* I am a public speaker & evangelist for both social media and mobile marketing.
- Social media strategy development
- Twitter application and campaign development
- Cause marketing strategy & execution
- Public speaking on social media and social responsibility
- Project management
- Viral marketing development
- Search engine marketing
- Pay-per-click management
- Information architecture
- Online media buy management
- Viral blog marketing
- Web 2.0 development
(Privately Held; Philanthropy industry)
September 2008 — Present (11 months)
Daily Challenge is a tool for social change. Our goal is, “to build the largest network of `Do Gooders’ in the World” and challenge them to do one good, daily. Through uniting individuals, organizations and companies interested in taking social responsibility, we believe we have the power to create immediate, massive and sustainable global transformation. Together we can be the change we seek.
(Privately Held; Marketing and Advertising industry)
March 2003 — September 2008 (5 years 7 months)
Since 2004, Apollo Media has specialized in helping companies make money online.
By leveraging the power of the Internet through creative online marketing strategies, we guide successful offline businesses towards dominating their industry on the web. Our mission is to create enduring relationships with clients so together they can celebrate permanent online prosperity.
As Senior Web Strategist, I am responsible for working with clients to establish powerful and effective social media strategies that connect with their brands.
(Hospital & Health Care industry)
January 2002 — March 2003 (1 year 3 months)
I managed all online marketing efforts for Indigo Health Care. This included all SEO, SEM, and email marketing campaigns. I also worked very closely with the Marketing Director and collaborated with him to develop very successful offline marketing initiative.
(Marketing and Advertising industry)
September 2000 — December 2002 (2 years 4 months)
Responsible for both the development and the sales of digital advertisements campaigns for clients throughout Canada.
Client List Included:
General Motors
Sanyo
Honda
Yamaha
Toronto Argonauts
CTV
CN Tower
Tourism Toronto
Ontario Government
Political Science and Sociology 2000 — 2003
Social media coaching, web 2.0 consulting, viral marketing, activism 2.0, human development, PR, social skydiving, blogging, politics, people and their pursuit of happiness
Board of Directors of Daily Challenge Inc, Board of Directors of Apollo Push Inc, Board of Advisers Indigo Health Care Inc and Board of Directors for Junior Chambers International (Toronto)
Social media coaching, web 2.0 consulting, viral marketing, activism 2.0, human development, PR, social skydiving, blogging, politics, people and their pursuit of happiness