Marketing Manager/Graphic Designer at Fresh Produce Sportswear
Greater Denver Area
Marketing Manager/Graphic Designer at Fresh Produce Sportswear
Greater Denver Area
(Privately Held; Apparel & Fashion industry)
February 2005 — June 2009 (4 years 5 months)
• Launched, merchandised, maintained and promoted new e-commerce website.
• Launched new Mary Ellen Clothes line in the marketplace.
• Art directed photo shoots.
• Designed & executed all Retail Marketing collateral, including catalogs, signage, store-front signage, direct mail, print advertising, email advertising, packaging and more for 25 retail stores.
• Created, maintained, communicated and executed individual local marketing strategies for 25 retail stores.
• Created and owned Retail Marketing budget.
• Project Managed all Retail marketing efforts with outside vendors, including printers, PR agencies, publications, charities and other organizations.
• Coordinated all in-store events, including openings, re-openings and "girlfriend" events.
• Managed communication of all Retail Marketing efforts internally and at the store-level.
• Traveled to stores in the marketplace to track efficacy of efforts and research future programs.
(Graphic Design industry)
January 2004 — April 2005 (1 year 4 months)
Design, marketing and project management for my own freelance graphic design business that catered to weddings and events.
• Designed, produced and built unique custom print pieces and websites for weddings and commitment ceremonies
• Met with clients
• Interacted with vendors and printers
(Privately Held; 51-200 employees; Real Estate industry)
March 2002 — March 2004 (2 years 1 month)
Design, marketing and project management for a locally-owned, billion-dollar residential real estate brokerage.
• Designed and produced strategic campaigns for individual agent listings, including websites, brochures and direct mail
• Designed, produced and coordinated ads for various local and national publications
• Supervised a rotating staff of 3 interns
• Participated in department planning and client meetings
• Wrote, edited and proofread copy
A.A.S. , Multimedia and Web Design , 2000 — 2001
Internship Program 1997 — 1997
Country Homes and Interiors Magazine, Intern
• Assisted with article research and design, photo shoots, copy editing/fact checking, and various administrative duties
• Attended publishing meetings
• Wrote features for magazine
Works Published: “A Flavour of Middle England,” July 1997 [design]; “Of all the Bars in the World,” September 1997 [text]
B.A. , Journalism , 1994 — 1997
Oregon Daily Emerald student newspaper, Darkroom Technician
Processed film, scanned negatives and perfected prints for a busy daily newspaper.
Wilderness Survival 1994 — 1994
Learned leadership, interpersonal and survival skills on a month-long wilderness expedition.