Daniel Goodfellow

Location
Greater New York City Area
Industry
Information Technology and Services

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Daniel Goodfellow's Overview

Past
  • SVP, Marketing and Communications at Kit-digital
  • Senior Client Director at Belong
  • Account Director at Reality Group
  • Director at 9minds
Education
Connections

500+ connections

Daniel Goodfellow's Experience

SVP, Marketing and Communications

Kit-digital

Public Company; 501-1000 employees; KITD; Internet industry

August 2008September 2012 (4 years 2 months)

Senior Client Director

Belong

May 2007May 2008 (1 year 1 month)

Belong is a full service marketing services agency: branding, advertising campaigns, events, digital media. This role involved independently running a portfolio of accounts including full responsibility for P&L. Reporting to the CEO, this role oversaw 50% of the total business of the agency, supported by a team of eight business development and client service employees.
Selected Contributions:

• Oversaw brand marketing accounts for GlaxoSmithKline,
Westpac, Mitsubishi and GPT property trust
• Grew portfolio from $3m annually to approx $6.5m annually (US dollars)
• Developed award winning marketing campaigns for GlaxoSmithKline and Westpac
• Oversaw the development of a number of high traffic consumer websites

Account Director

Reality Group

April 2005April 2007 (2 years 1 month)

Account management of the Dennis Family Corporation, Tontine, Playtex & Sleepmaker accounts. Responsibility for the administration of these accounts, delivery of creative product, management of client relationships, strategy planning (along with the Director and Account Director), and management of an account executive.
Selected Contributions:
• Played a leading role on winning pitches for two key divisions of Dennis Family Corporation
• Developed thorough marketing planning processes at Dennis Family Corporation that successfully aligned marketing planning and communications strategy for the first time
• Successfully incorporated the Pacific Brands business into portfolio of accounts
• Maintained Dennis Family Corporation stable of accounts despite fierce competition
• Developed the ‘Reality Group Great Debates’ as a means to develop presentation skills and examine ethical issues related to advertising

Director

9minds

20062007 (1 year)

Daniel Goodfellow's Education

University of Melbourne

Music/Arts, Politics, Opera, English Literature, International Relations

20002003

Kardinia International College

19961999

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