Daniel Acker

Current

• Interactive Strategist/Account Executive at Ketchum Public Relations
• Assistant Account Executive at Ketchum Public Relations
• Account Associate at Ketchum

see less...

Past

• Intern at Wordstorm Public Relations

Education

• Boston University

Connections

77 connections

Industry

Public Relations and Communications

Daniel Acker’s Summary

I've grown up addicted to the internet, video games, and lemons (mainly for their uses in making lemonade, candy and pies).

I'd summarize my work by saying that I try to help brands/clients find natural, easy and rational ways to talk with people on- and offline.

I'm proud to admit that I've never come up with a completely new, original and untested idea for a marketing campaign.

Two goals that I have at the moment are to somehow contribute to a launch and execution of a high-profile, high-budget piece of intellectual property in a completely open, unrestricted environment, and to develop online/mobile tools that promote greater expression, flexibility and informal conversation in Japanese society.

Daniel Acker’s Specialties:

Meme Tracking/Hijacking
Opportunistic Search
Corporate Blogging
Non-traditional outreach/WOM
Copywriting/ad design
Working knowledge of GIMP/Audacity/iMovie/Garageband/OPENoffice
Proficient in low-fi content creation (Animated GIFs, Image Macros, YTMNDs, etc.)
Begrudgingly fluent in all important web two-point-whatever sites
Possess expert knowledge and skill with all major gaming platforms (wii/ps3/xbox360/pc/handhelds/retro)

Daniel Acker’s Experience

• Interactive Strategist/Account Executive

  Ketchum Public Relations

  (Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)

  August 2008 — Present (1 year)

  Help folks learn about lulz, creative commons, griefing, anonymous, open-source, torrents, memetics, and why all the stuff I just wrote above is totally relevant and important to marketing/adv./PR.

• Assistant Account Executive

  Ketchum Public Relations

  (Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)

  August 2007 — Present (2 years)

• Account Associate

  Ketchum

  (Public Company; 1001-5000 employees; Public Relations and Communications industry)

  August 2006 — Present (3 years)

  I work in Ketchum's brand practice, and focus on Kodak, which is my primary client.

• Intern

  Wordstorm Public Relations

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  September 2005 — December 2005 (4 months)

  Internship at boutique public relations firm in Sydney, New South Wales, Australia. Dealt primarily with new business, duties included drafting new business pitches/proposals, support for national/regional media pitches and editing press releases/media lists.

Daniel Acker’s Education

• Boston University

  2002 — 2006

Daniel Acker’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch