Marketing and Communications, Fashion, Luxury, Retail
Greater New York City Area
- Past
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- SVP Marketing at Ferragamo USA
- VP Marketing at Baccarat, Inc
- VP Communications at Movado Group, Inc.
- Director of Public Relations at Guerlain, Inc.
- Account Supervisor at Hill & Knowlton
- Education
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- Cornell University
- Connections
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160
connections
- Industry
- Apparel & Fashion
Dana Gers’s Experience
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SVP Marketing
Ferragamo USA
(Apparel & Fashion industry)
December 2002 — January 2009 (6 years 2 months)
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VP Marketing
Baccarat, Inc
(Apparel & Fashion industry)
2000 — 2003 (3 years )
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VP Communications
Movado Group, Inc.
(Public Company; 51-200 employees; Luxury Goods & Jewelry industry)
March 1998 — May 1999 (1 year 3 months)
Managed five-person public relations department and supervised international network of PR professionals for publicly traded company with portfolio of luxury watch brands: Movado, Concord, Coach Watch, ESQ and Corum. Developed and implemented brand and corporate public relations strategies and sponsorships with a budget of more than $3 million.
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Director of Public Relations
Guerlain, Inc.
(Public Company; 51-200 employees; Cosmetics industry)
March 1993 — March 1998 (5 years 1 month)
Managed public relations department for Parisian-based fragrance, cosmetics and skin care company. Developed PR programming for US.
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Account Supervisor
Hill & Knowlton
(Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry)
1989 — 1993 (4 years )
Dana Gers’s Education
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Cornell University
1984 — 1988
Additional Information
Dana Gers’s Groups:
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Cornell University Alumni Network -
Luxury & Lifestyle Professionals -
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals -
Fashion Retailers -
RETAIL EXECS -
Luxury & Consumer Goods professionals (USA and Latin America)
Dana Gers’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- business deals
- reference requests
- getting back in touch
