LinkedInDan Slagen
Dan Slagen

Dan Slagen

CMO at HourlyNerd

Location
Greater Boston Area
Industry
Online Media
Current
  1. HourlyNerd,
  2. Advisor
Previous
  1. Nanigans,
  2. HubSpot,
  3. D50 Media
Education
  1. MIT Sloan Executive Education
Recommendations36 people have recommended Dan
Websites
500+connections

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500+connections
HourlyNerd

HourlyNerd

CMO

– Present

View full profile

Background

Summary

Currently CMO of HourlyNerd, based in Boston.

Background:
Successes in building and scaling comprehensive marketing teams, I've been fortunate enough to lead teams at Wayfair, HubSpot, Nanigans and Rock Coast Media (sold to AMP Agency). In addition to marketing experience both on and offline, I've forged partnerships with over 60 companies including Google, Salesforce, Facebook, Twitter and LinkedIn.

Featured on:
Bloomberg TV, CNBC Fast Money, The New York Times, Wall Street Journal, Forbes, Citi, NASDAQ, TechCrunch, AdAge, AdWeek, AdExhanger, Business Insider, Fast Company, VentureBeat, Mashable and more.

2014 Speaking Engagements:
1/7 - Citi Annual Technology Conference (Las Vegas)
1/24 - Masterclass Dublin (Dublin)
3/4 - Pacific Crest Technology Conference (SF)
3/5 - Boston Professional Marketing Group (Boston)
3/6 - eTail West (San Antonio)
3/10 - Evercore Group Roadshow (NYC)
3/28 - Boston University/Harvard/MIT MBA Conference (Boston)
4/1 - BloombergTV w/Tom Keene and Scarlet Fu (NYC)
4/3 - Brand Innovators E-Commerce & Omni-Channel Retail Conference (NYC)
4/10 - Evercore Research Programmatic Conference (NYC)
4/14 - VentureBeat Mobile Summit (SF)
5/13 - SunTrust Technology Conference (SF)
6/12 - J.P. Morgan Technology Conference (SF)
6/17 - BloombergTV with Trish Regan (NYC)
7/8 - VentureBeat MobileBeat (SF)
8/5 - VentureBeat GrowthBeat (SF)
9/16 - FutureM (Boston)
9/16 - HubSpot Inbound Conference (Boston)
10/18 - Northeastern University (Boston)
11/6 - OpenView Marketing Leadership Workshop (Boston)
11/13 - Keynote: Easter Seals Connect for a Cause (Boston)

Experience

CMO

HourlyNerd
– Present (5 months)Boston

HourlyNerd offers a flexible consulting platform bringing experienced professionals directly to your business.



With over 7,000 premier consultants and alumni from the top 40 global MBA programs, our on-demand offering accommodates any and all project needs from SMBs to Fortune 50 enterprises. Simply post your project, select the most qualified candidates and manage your deliverable with the help of our intuitive software or client services team.

Founded in 2013 out of Harvard Business School, HourlyNerd is based in Boston and backed by Mark Cuban, Greylock Partners and Highland Capital.

Advisor

Advisor
– Present (10 months)

Advisor to start-ups and marketing departments.

SVP of Marketing at Nanigans

Nanigans
(1 year 4 months)greater boston area

- Served on executive team
- Built in-house team consisting of performance marketing, branding & product marketing
- Started and launched the agency partner program
- Increased lead generation by 2,400%
- Secured 38% of all PR features across competitive landscape
- Founded investor education program
- Led customer training across all facets of marketing best practices

Head of Global Marketing Relations

HubSpot
(1 year)Greater Boston Area

- Built in-house team focused on lead generation, partnerships and content creation
- Marketing department budget ownership
- Generated 30,000 leads per month and launched co-marketing program
- Forged over 50 partnerships including Facebook, Twitter, Google, LinkedIn, Salesforce
- Managed event marketing and strategy with a focus in North America and EMEA

Head of Advertising

HubSpot
(6 months)Cambridge

Senior Manager, Marketing

D50 Media
(1 year 9 months)

Digital Marketing Manager

D50 Media
(7 months)

- Co-founded agency
- Built in-house team specializing in paid media with budgets in excess of $20M
- Secured 81% market share for most strategic client

Campaign Manager

AMP Agency
(1 year 8 months)

- Joined agency in early stage and scaled revenue through being acquired by AMP Agency
- Managed 20+ client accounts across numerous verticals
- P/L, reporting and presentation responsibilities

Product Management/SEO Analyst

Wayfair
(9 months)

- Gained position one, page one Google rankings for strategic websites
- Wrote in-house company guide and educated employees for Google Analytics utilization
- Worked across thousands of consumer products

Volunteer Experience & Causes

Board Member

Easter Seals Inc.
Science and Technology

Opportunities Dan is looking for:

Causes Dan cares about:

Organizations Dan supports:

Publications

Facebook To Unveil Video Ads(Link)

Wall Street Journal
2013

Skills

  • Marketing Strategy
  • Marketing Communications
  • Social Media Marketing
  • Digital Marketing
  • Email Marketing
  • Marketing Management
  • Direct Marketing
  • Display Advertising
  • Social Media
  • Content Management
  • Content Strategy
  • Blogging
  • Event Planning
  • Event Management
  • Co-marketing
  • Advertising
  • Online Advertising
  • Search Advertising
  • Outdoor Advertising
  • Mobile Marketing
  • Mobile Advertising
  • Landing Page...
  • Web Analytics
  • ROI Management
  • Department Budgeting
  • Revenue Forecasting
  • Management
  • Account Management
  • Project Management
  • SEO
  • Traditional Media
  • Radio Promotions
  • Direct Response...
  • Direct Mail
  • Video Marketing
  • Online Video Marketing
  • Marketing Operations
  • Sales Operations
  • Digital Media
  • PPC
  • User Experience
  • Google Adwords
  • SEM
  • Google Analytics
  • Affiliate Marketing
  • Marketing
  • Strategic Partnerships
  • E-commerce
  • Analytics
  • Lead Generation
  • See 35+  See less

Education

MIT Sloan Executive Education

Negotiation for Executives

Boston University Corporate Education Center

Boston University Management Training, Marketing/Marketing Management, General

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