Senior Web Analyst and eMarketing Expert
Vancouver, Canada Area
- Current
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- Web Marketing Specialist at Sauder School of Business at University of British Columbia
- Past
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- Director of Marketing - Hospitality (Hcareers) at onTargetjobs
- Manager Marketing and Communications at Hcareers
- Senior Web Analyst (Contract) at Shaw Communications Inc.
- Marketing Manager at World Web Technologies Hotel / Hospitality Internet and Software Company
- Director of Sales and Marketing at 5 Calgary Downtown Suites Hotel and Spa
- Marketing & Communications Manager at CipherSoft
- Education
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- University of California, Irvine
- The University of British Columbia
- Red Deer College
- Recommended
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15 people have recommended Dan - Connections
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142
connections
- Industry
- Marketing and Advertising
- Websites
Dan Linton’s Summary
As a successful Web Analyst and Web Marketing strategist, I have an extensive arsenal of online marketing capabilities and technical knowledge, as well as a passion for leveraging analytics in driving high performance web strategies. I have utilized advanced analytics strategies and segmentation to promote engaging and optimized web experiences for a wide variety of sites and projects including product launches, online advertising, landing pages, email campaigns, search, as well as usability testing of existing and new site features.
My expert knowledge of leading web analytics and web measurement tools includes Omniture, WebTrends, Google Analytics, OpinionLab, Mobilytics, TeaLeaf, ForeSee and many others. I have hands-on experience in project managing the implementation, combining and data mining of these and other web technologies. Work on several Web Analytics Association committees keeps me on the leading edge of the online measurement industry.
Dan Linton’s Specialties:
Web Analytics, Web Intelligence, eMarketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC Management, brand development, ad creation, website development, media buys, strategic planning, software marketing, HTML, search engine marketing, Omniture SiteCatalyst, WebTrends, Google Analytics Individual Qualification, data warehousing, business intelligence, dimensional modeling, lifecyle marketing, email marketing
Dan Linton’s Experience
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Web Marketing Specialist at Sauder School of Business
University of British Columbia
(Educational Institution; Higher Education industry)
March 2009 — Present (5 months)
Primary driver for web analytics, e-marketing and email strategy at Canada's leading academic business school.
Key activities: strategic web and online marketing planning, online advertising, web analytics, SEO, SEM, brand identity, website content and design, newsletters and e-blasts.
* Implemented advanced web analytics tagging strategy to significantly improve metrics reporting.
* Engaged continuous improvement processes on website and e-marketing activities.
* Project managed and implemented new school-wide e-newsletter and e-blast system. -
Director of Marketing - Hospitality (Hcareers)
onTargetjobs
(Online Media industry)
October 2008 — December 2008 (3 months)
Focal point for all marketing activities. Proactively create, drive and manage the marketing department’s projects and resources to achieve website and corporate goals, with a particular focus on leveraging web analytics to improve processes and results.
Key activities: strategic marketing and advertising planning, sales support, web analytics for continuous improvement, SEM, brand identity, overall website evolution planning, traffic partners, ROI and fiscal responsibility, client research and personas, tradeshows.
* Performance managed a cross-functional marketing team for all activities including web analytics, email marketing, public relations, training development, sales tools, customer and job seeker experience etc.
* Developed a strategic advertising product marketing plan which tripled previous sales numbers with a heavy emphasis on sales force education and resources.
* Re-focused company culture towards data driven decision making by incorporating analytics and customer data into win/loss analysis, retention and up-sell strategies, lifecycle marketing programs, and special marketing projects. -
Manager Marketing and Communications
Hcareers
(Privately Held; Online Media industry)
May 2008 — October 2008 (6 months)
Promoted to Director, see above.
* Project Managed all marketing department functions.
* Manage marketing activities that directly support sales and revenue growth while acting as the Client and Job Seeker advocate.
* Responsible for traffic partner and web analytics functions, and championing improvements and ROI. -
Senior Web Analyst (Contract)
Shaw Communications Inc.
(Public Company; SJR-B; Telecommunications industry)
August 2007 — April 2008 (9 months)
Responsible for developing and implementing full web analytics program on all Shaw web properties as well as developing and delivering dashboards, scorecards, and ongoing insights to key personnel and departments.
Key activities: web analytics implementation and customization, marketing campaign tracking and optimization, A/B and multi-variant testing, usability testing, custom and ad-hoc reporting, executive dashboards
* Cultivated a data-driven culture and focused on delivering actionable insights to a wide variety of key business stakeholders, not just data.
* Wielded a variety of data tools to achieve specific web improvements, including WebTrends, OpinionLab, TeaLeaf and others.
* Significantly improved conversions by initiating advanced campaign tracking and ROI analysis for email and web marketing spends. -
Marketing Manager
World Web Technologies Hotel / Hospitality Internet and Software Company
(Internet industry)
December 2006 — August 2007 (9 months)
Managed all marketing efforts for Canada’s largest Travel Portal site.
Key Activities: strategic marketing plan development, search engine optimization, online and traditional advertising, email marketing, pay-per-click campaigns, trade shows, online software demonstrations and e-learning, website development, search engine marketing, SEO, web analytics, blogging, creative development.
* Drove hundreds of leads into the sales pipeline by designing, writing and implementing an informative newsletter on topics of interest to World Web's corporate audience.
* Scripted, produced, and directed Web 2.0 Videos like WebRezPro and ActivityEngine to engage prospects in the company's products and services.
* Crafted powerful custom e-Learning modules which successfully engaged users of the targeted software and freed the developers time from answering basic questions to enhance the product instead. -
Director of Sales and Marketing
5 Calgary Downtown Suites Hotel and Spa
(Hospitality industry)
October 2005 — December 2006 (1 year 3 months)
Created the marketing and sales revolution of an emerging downtown Calgary boutique hotel.
Key Activities: strategic marketing plans and budgets, website development and optimization, web analytics, advertising, brand development, Internet and email marketing, promotional campaigns, sales department training, public relations, customer database management, competition tracking, collateral and creative development.
* Redeveloped website from scratch with web analytics and a strong SEO strategy which increased web booking revenue by 170%.
* Brought to life a highly successful public transit ad campaign and created original food and beverage advertising which not only drove significant levels of new revenue but also won first place for creative design in the 2006 Alberta Restaurant and Foodservices Association Marketing Awards.
* Lead sales and marketing teams to achieve and exceed hotel revenue goals utilizing business development models while implementing highly successful marketing and pricing strategies. -
Marketing & Communications Manager
CipherSoft
(Computer Software industry)
March 2005 — October 2005 (8 months)
Led an emerging software company to e-marketing success.
Key activities: strategic marketing, website development and analytics, search engine optimization, trade shows, online webinars and communications, email marketing, collateral and creative development, training.
* Authored and developed whole new levels of web content to attract potential clients, greatly improve online communications and achieve top ranking on search engines.
* Created web based on-demand and live presentations which greatly increased interest in products as well as freed significant time for sales to pursue live leads rather than prospecting.
* Managed all trade show appearances and speaking opportunities including JavaOne and Oracle Open World.
Dan Linton’s Education
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University of California, Irvine
Certificate in Web Intelligence , Web Intelligence, Business Intelligence, Project Management, Data Warehousing , 2008 — 2008
Graduated March 2009
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The University of British Columbia
Award of Achievement in Web Analytics , Web Analytics , 2007 — 2008
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Red Deer College
General and Applied Sciences 1989 — 1993
Additional Information
Dan Linton’s Websites:
Dan Linton’s Interests:
Web analytics, web intelligence, internet technology, search engine optimization, search engine marketing, HTML, travel, hotels, hospitality, software, martial arts, cycling, fitness
Dan Linton’s Honors:
Google Analytics Individual Qualification
Google AdWords Qualified Individual
Alberta Restaurant and Foodservices Association 2005 In-house Marketing Award
Dan Linton’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
