Principal Arche-tech, Archetype Design Studio
Greater New York City Area
Principal Arche-tech, Archetype Design Studio
Greater New York City Area
Dagmar Jeffrey has accumulated over ten years of print advertising and graphic communication arts experience through independent design contracting and pre-press production, both through her business and via well established enterprises. She is also a member of the Brainstorming Team at no!spec and is presently collaborating on other projects pertinent to the industry.
Her seasoned tenure in the industry have taught her the merits of communicating a client's marketing and promotional goals through the medium of print design, whether it's by way of a magazine layout, advertisement ads ranging from billboards to matchbooks or identity brand development.
print advertising, creative branding, logo design, identity development, typography, illustration, promotional collateral, web site design
(Design industry)
1998 — Present (11 years )
Archetype Design Studio
Creatively Disciplined, Design Driven.
Print Advertising | Logo Identity
Branding | Promotional Collateral
Typography | Packaging | Illustration
Website Design
(Printing industry)
June 2008 — April 2009 (11 months)
Conducted client meetings to assess project parameters on marketing collateral to be printed and/or designed and typeset serving both private and non-profit sectors, engaging in an ongoing exchange of ideas and stages of progress throughout. Collateral ranged from stationery systems and invitation packages to posters and publications, requiring an understanding of imposition and pre-flighting for offset and digital printing. Attended on-site press checks to ensure critical color and layout accuracy, plus target and resolve production problems during press runs. Mediated communication during stages of creative development with clients and vendors, until final completion and delivery.
BFA, cum laude , Graphic Design, Visual Communication , 1992 — 1995
Print Advertising, Logo Identity, Brand Marketing and Consulting, Promotional Collateral, Typography, Packaging, Illustration, Website Design
The Steel Standing poster design and image have been accepted into the National 9/11 Memorial and Museum in New York City.