Cynthia Light, MBA, CLU, ChFC

Cynthia Light, MBA, CLU, ChFC

Senior Vice President at AFBA / 5Star

Location
Greater Philadelphia Area
Industry
Financial Services

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Cynthia Light, MBA, CLU, ChFC's Overview

Current
Past
Education
  • The University of Virginia
Connections

500+ connections

Cynthia Light, MBA, CLU, ChFC's Summary

A proven executive with more than twenty years of success in developing and implementing enterprise level marketing solutions. An analytical, proactive, and results driven strategist. Communicates effectively over cross functional boundaries to devise profitable growth focused on business initiatives.

Successful in managing all corporate marketing and communications and line of business marketing. Individual and Group executive level management. Led contact center, adminstrative, technical, creative, and sales staffs responsible for customer assistance, field recruiting, sales growth, training, distribution contracts, commission accounting, marketing and sales compliance, special compensation programs, sales incentives, website development, model office, advertising, supply fulfillment, sales reporting, public relations, market research, sales support and product software development.

Specialties

Strategic Planning, Branding Initiatives, Product Portfolio Enhancements, Pricing & Compensation Structures, Marketing Strategies & Sales Management, Bank Distribution, Market Research, Advertising & Public Relations, Multiple Channel Management, Complex Contract Negotiations, Project Management & Implementation, Direct Marketing, Public Speaking, Communications

Cynthia Light, MBA, CLU, ChFC's Experience

Senior Vice President

AFBA / 5Star Life Insurance Company

Nonprofit; 51-200 employees; Insurance industry

2011Present (3 years)

Consultant

Marketing

November 2009September 2011 (1 year 11 months)

Vice President, Marketing and Sales

Shenandoah Life Insurance Company

Privately Held; 201-500 employees; Insurance industry

November 1986November 2009 (23 years 1 month)

Supervisor

Pacific Life

Privately Held; 1001-5000 employees; Insurance industry

19851986 (1 year)

Cynthia Light, MBA, CLU, ChFC's Languages

  • English

    (Native or bilingual proficiency)
  • French

    (Full professional proficiency)
  • German

    (Professional working proficiency)
  • Italian

    (Limited working proficiency)

Cynthia Light, MBA, CLU, ChFC's Skills & Expertise

  1. Direct Marketing
  2. Strategic Planning
  3. Market Research
  4. Contract Negotiation
  5. Public Speaking
  6. Branding Initiatives
  7. Marketing Strategy
  8. Cross-functional Team Leadership
  9. Pricing
  10. Project Management
  11. Insurance
  12. Employee Benefits
  13. Sales Management
  14. Health Insurance
  15. New Business Development
  16. Underwriting
  17. Marketing
  18. Relationship Management
  19. Account Management
  20. Executive Management
  21. Life Insurance
  22. Corporate Communications
  23. Internal Communications
  24. Marketing Communications
  25. Strategic Communications
  26. Crisis Communications
  27. Leadership
  28. Team Building
  29. Business Analysis
  30. Strategy
  31. Customer Service
  32. Recruiting
  33. Advertising
  34. Group Insurance
  35. Annuities
  36. National Guard and Active Duty Insurance Marketing
  37. Team Leadership
  38. Staff Development
  39. Sales Operations
  40. Management
  41. Sales
  42. Public Relations
  43. Enterprise Software
  44. Risk Management
  45. Process Improvement
  46. Entrepreneurship
  47. Investments
  48. Business Development
  49. Analysis
  50. Retirement Planning

View All (50) Skills View Fewer Skills

Cynthia Light, MBA, CLU, ChFC's Education

The College of William and Mary - The Mason School of Business

MBA, Marketing Concentration

19811983

Activities and Societies: Student Honor Committee

University of Virginia

BA with Distinction, French, History

19771981

Activities and Societies: Big Brothers, Big Sisters, French Club

Cave Spring High School

The University of Virginia

Contact Cynthia for:

  • career opportunities
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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